How to Find My Facebook Page Username

Trying to find your Facebook Page username can feel like a small detail, but it's actually a huge piece of your brand's online address. That simple @handle is the key to a clean URL, easy tagging, and a professional look. This guide will show you exactly where to find your username, what to do if you don't have one, and why it’s so important for your social media strategy.

What’s a Facebook Page Username, Anyway?

First, let's clear up a common point of confusion: your Page Name and your Page Username are two different things. They work together, but they serve separate purposes, and understanding the difference is the first step to managing your online brand effectively.

Your Page Name vs. Your Username

• Your Page Name is the main title displayed on your Page. It's your official business or brand name, like "Poppy’s Garden Center" or "Coastline Digital Marketing." It can include spaces, capital letters, and is generally more flexible. This is what people see first.
• Your Page Username is your unique identifier on Facebook. It starts with an "@" symbol (e.g., @PoppysGardenCenter) and becomes part of your custom URL (e.g., facebook.com/PoppysGardenCenter). Usernames can't have spaces and must be unique across the platform. Think of it as your Page's direct mailing address on social media.

A new Page that hasn't set a username will have a long, clunky URL filled with random numbers, like facebook.com/PAGES/Poppys-Garden-Center-0987654321. Setting a username cleans this up, making your Page instantly more professional and much easier for people to find and share.

Why Your Username is a Social Media Superhero

It might just look like a line of text, but a well-chosen username does some heavy lifting for your brand. Here's why it deserves your attention:

• It Creates a Clean, Memorable URL: Which link would you rather share on a business card or in an email? facebook.com/CoastlineDigital or facebook.com/Coastline-Digital-Marketing-123456789/? The custom URL is not just cleaner, it builds trust and looks legitimate.
• It Makes Tagging Effortless: When another person or page wants to mention you in a post or comment, they use your @username. This sends you a notification and links directly back to your Page, increasing visibility and engagement. Without a username, tagging your Page is difficult, if not impossible.
• It Strengthens Your Brand Identity: The goal is for customers to find you with the same username on every platform. Having @CoastlineDigital on Facebook, Instagram, X, and TikTok creates a seamless brand presence. It removes friction and makes you instantly recognizable, no matter where your audience finds you.
• It Boosts Discoverability: A simple, relevant username makes your Page much easier to find via search, both on and off Facebook. If someone searches for "Coastline Digital" on Facebook, the Page with the matching username is more likely to appear at the top.

Step-by-Step: How to Find Your Username on Desktop and Mobile

Once you've set a username, finding it is easy. It's usually hiding in plain sight. Here’s a breakdown of how to locate it on any device.

Finding Your Username on a Computer (Desktop Version)

The desktop version of Facebook makes this incredibly simple. There are two primary places to look.

Method 1: Directly on Your Page Profile

1. Log into your Facebook account and switch to managing your Page. You can do this by clicking your profile picture in the top-right corner and selecting your Page from the dropdown list.
2. Once you're managing your Page, click on your Page's name or profile picture in the left-hand menu or top-right to navigate to its main profile view.
3. Look directly beneath your Page Name. Your username will be displayed right there, starting with the "@" symbol.

Method 2: Check the Web Address

1. Navigate to your Facebook Page.
2. Look at the URL in your browser's address bar at the top of the screen.
3. Your unique username is the part that comes after https://www.facebook.com/. For example, if your URL is https://www.facebook.com/YourCoolPage, then your username is @YourCoolPage.

If your URL still contains "pages" and a string of numbers, it means a username hasn't been set for your Page yet. But don't worry, we'll cover how to fix that next.

Finding Your Username in the Facebook Mobile App (iOS & Android)

Finding your username on your phone is just as straightforward. The steps are nearly identical for both an iPhone and an Android device.

1. Open the Facebook app and make sure you're logged in.
2. Tap your profile picture icon at the top or bottom right of the screen to open the menu.
3. If you're not already managing your Page, tap the dropdown arrow next to your name and select the Page you want to manage.
4. Once you've switched to your Page's profile, tap on your Page’s profile picture to go to its main view.
5. Just like on desktop, your username will be displayed in gray text directly under your Page Name, complete with the "@" symbol. It’s right there at the top!

No Username? No Problem! Here’s How to Create or Change Yours

If you've searched high and low and just see a generic URL, it's time to claim your custom username. Creating one is a one-time setup that instantly professionalizes your Page. You can also follow these steps if you want to change an existing username that no longer fits your brand.

Facebook’s Rules for Usernames

Before you start brainstorming, keep Facebook's guidelines in mind. A page must have some content and a few dozen likes before Facebook allows a username to be set up. Once eligible, your username must:

• Be unique. No two Pages can have the same username.
• Contain only alphanumeric characters (A-Z, 0-9) and periods (.). No spaces, dashes, or other special characters.
• Be at least 5 characters long.
• Not infringe on someone else's trademark rights.

It's important to know that periods and capitalization don’t count for uniqueness. For example, @John.Smith, @johnsmith, and @JohnSmith are all considered the same username.

How to Set or Change Your Username (Using a Computer)

Setting your username is easiest on a desktop browser. Here is the process:

1. Make sure you’re logged in and managing the Facebook Page for which you want to set a username.
2. Click your profile picture in the top-right corner, then select Settings & Privacy, and then click Settings.
3. You'll land on the General Page Settings tab. The very first option you see should be Name, and right below it, Username.
4. Click the Edit link to the right of the Username field.
5. A box will pop up. Type your desired username into the field. Facebook will automatically check its availability and show you a green checkmark if it's available or a red X if it's taken.
6. Once you find an available username you're happy with, click Save Changes. You may be asked to enter your password to confirm.

And that's it! Your Page's custom URL is now live. Be sure to update it anywhere you link to your Facebook Page, like your website, email signature, or other social profiles.

Username Troubles? Troubleshooting Common Issues

Sometimes things don't go as planned. Here are a few common stumbling blocks you might run into and how to handle them.

"It says my desired username is unavailable, but the Page is inactive!"

This is a particularly frustrating situation. You've found the perfect username, but it's already claimed by a Page that hasn't posted in years. Unfortunately, Facebook's policy is that it will not release inactive or "parked" usernames. Your best option is to get creative. Try adding a small, logical modifier:

• Add a location: @BrandNameNYC
• Use a clear identifier: @BrandNameOfficial, @BrandNameHQ
• Specify your business type: @BrandNameRealty, @BrandNameClothing

"I’m trying to set my username, but the option is grayed out or I get an error."

There are a few reasons this might happen:

• Your Page is too new: New Pages sometimes need to accumulate a small number of followers (usually 25-50) before Facebook allows them to set a username. Focus on posting great content and inviting people to like your Page first, then try again in a few days.
• You aren't an Admin: Only users with an Admin role can change a Page’s username. If you're an Editor or have another role, you’ll need to ask an Admin to make the change for you.
• The Page has recently changed hands: If you've just been made an Admin, you may have to wait a couple of days before Facebook allows you to make system-level changes.

Best Practices for Choosing a Great Username

Your username is part of your brand's digital foundation, so choose wisely. A great username is:

• Consistent: If possible, use the exact same username you have on Instagram, X, TikTok, and other platforms.
• Relevant: It should ideally be your brand name or a very close, intuitive variation of it.
• Easy to Say and Spell: Avoid confusing spelling or long strings of numbers. If you have to spell it out for someone over the phone, it should be simple. For example, "@SmithsPenShop" is easier to understand than "@SmithsPenZandStuff." Good branding passes the "radio test."
• Concise: Shorter is better. It's easier to type, remember, and fit neatly on marketing materials.

Final Thoughts

Finding, setting, or changing your Facebook Page username is a quick task that pays off immensely. It sharpens your brand identity, makes your Page easy to share, and unlocks the ability for others to tag you in conversations across the community. It’s one of those five-minute fixes that elevates your social media presence from amateur to professional.

Once you’ve locked in that perfect username across all your social platforms, maintaining a consistent brand voice and schedule is the next challenge. At Postbase, we designed our platform to solve exactly that problem. Our visual content calendar gives you a clear view of everything you have scheduled across Facebook, Instagram, TikTok, and more, all in one place. We built our tool to help you organize the creative chaos, so you can focus on building your brand without fighting with your software.