How to Find an Instagram Post Link

Grabbing the unique link for a specific Instagram post is one of those simple tasks that becomes incredibly useful once you know how to do it. Whether you're sharing a brilliant Reel in a company Slack channel, embedding a photo gallery into your latest blog post, or pointing a client to a post for approval, knowing how to find that direct URL is essential. This guide will walk you through exactly how to copy an Instagram post link from any device - mobile app or desktop browser - so you can share your content anywhere you need to.

Why You Need to Find an Instagram Post Link

You might think of Instagram as a self-contained app, but the ability to link directly to a post opens up a world of possibilities for marketing, collaboration, and content sharing. It's a fundamental skill for anyone using the platform professionally.

Here are a few common scenarios where copying a post link is a lifesaver:

• Content Promotion: Want to feature your latest Instagram post in an email newsletter or a different social media post? The direct link sends people right to your content, boosting engagement and cross-platform traffic.
• Website Integration: You can embed specific Instagram posts directly onto your website or blog. This is great for showcasing user-generated content, displaying product photos in a more dynamic way, or adding visual flair to an article. To do this, you first need the post's link.
• Team Collaboration: If you work with a team or clients, you're constantly sharing posts for feedback or approval. Instead of sending screenshots, a direct link allows them to see the post in its true context, complete with the caption, comments, and engagement.
• Customer Support: Need to point a customer to a post that answers their question, like a how-to video or an FAQ? A direct link is the quickest way to guide them.
• Giveaways and Contests: When running a competition, you often need to refer participants back to the original announcement post. Having the link ready to share is part of a smooth user experience.
• Analytics and Reporting: Keeping a swipe file of your best-performing content? Saving the direct links in a document or spreadsheet helps you quickly reference your wins and track competitor strategies.

In short, the post link is the bridge that connects your Instagram content to the rest of the digital world.

Finding Your Instagram Post Link: A Step-by-Step Guide for Every Device

The process for copying a link is slightly different depending on whether you're using a smartphone or a computer. Thankfully, both methods are quick and straightforward. Let's break them down.

On the Instagram Mobile App (iPhone & Android)

Most of us use Instagram on our phones, and the app makes it very easy to grab a post's link. This works for photos, videos, carousels, and Reels.

Method 1: Using the Three-Dot Menu (The Quickest Way)

1. Open the Instagram app and navigate to the post you want the link for. It doesn't matter if it's your own post or a post from another account.
2. Look for the three dots (...) in the top-right corner of the post, directly across from the user's handle.
3. Tap the three dots. A pop-up menu will appear from the bottom of the screen with several options.
4. In this menu, tap on the "Link" option. It's usually accompanied by a small chain link icon.
5. That's it! Instagram will copy the link to your phone's clipboard, and you'll see a brief confirmation message on the screen saying, "Link copied." You can now paste this link anywhere you like.

Method 2: Using the Share Icon

1. Find the post whose link you want to copy.
2. Below the post image or video, to the right of the comment bubble, you'll see a paper airplane icon. This is the Share icon. Tap it.
3. A new menu will slide up. At the bottom of this menu, among options like "Add to story" and "Share," you'll find a "Copy Link" button.
4. Tap "Copy Link," and the URL will be saved to your clipboard.

Both methods accomplish the same thing, so use whichever one feels more natural to you. The three-dot menu often feels a bit faster since it requires one less screen interaction.

On a Desktop Web Browser (PC & Mac)

If you're managing social media from your laptop or desktop computer, finding the post link is even easier. You have two foolproof ways to do it.

Method 1: Copying from the Address Bar (The Obvious Trick)

1. Open your favorite web browser and go to Instagram.com. Ctrl+click or Command-click if needed to open in a new browser tab.
2. Navigate to the post you're interested in. You can click on it from a user's profile grid or your main feed.
3. Once you click the post, it will open in a lightbox view or its own dedicated page. Look up at your browser's address bar at the top of the screen.
4. The URL displayed in the address bar is the direct link to the Instagram post.
5. Simply click inside the address bar to highlight the entire link, then copy it (right-click and select "Copy," or use the keyboard shortcut Ctrl+C on Windows or Cmd+C on a Mac).

This is by far the simplest way to get the job done on a desktop. There's no menu to navigate - the link is right there for the taking.

Method 2: Using the Post Menu

Just like on mobile, you can also use the post's context menu to grab the link.

1. Navigate to the post on Instagram.com and click on it to open it.
2. Find the three dots (...) in the top-right corner of the post view.
3. Click the three dots. A small menu will appear.
4. Select "Copy Link."
5. A confirmation message, "Link copied," will briefly appear to let you know it worked. The link is now ready to be pasted.

Advanced Tips for Using Instagram Links Effectively

Now that you know how to find the link, let's cover a few ways professionals use these URLs to enhance their marketing workflows.

Understanding a Post's Anatomy

Have you ever looked closely at an Instagram URL? It follows a consistent structure. A link to a photo post will typically look like this:

https://www.instagram.com/p/Cxyz123AbCd/

While a Reel will look like this:

https://www.instagram.com/reel/Cabc987Defg/

The part after /p/ or /reel/ is the post's unique ID, or "shortcode." Sometimes, you'll see extra bits at the end, like ?utm_source=ig_web_copy_link. This is a tracking parameter that tells Instagram where the click came from. For most uses, you can safely delete everything from the question mark onward to have a clean, short link.

Embedding Posts Directly on Your Website

Want to display a post on your blog, not just link to it? Instagram makes this easy. When you're on a desktop browser:

1. Click the three dots (...) on the post.
2. Instead of "Copy Link," choose the "Embed" option.
3. A window will pop up with a block of HTML code. You can choose whether or not to include the caption.
4. Click "Copy Embed Code."

You can then paste this code directly into the HTML of your website where you want the post to appear. It will display the fully interactive post, including likes, the caption, and a follow button for your account.

<,blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Cxyz123AbCd/...">,...<,/blockquote>,

Using Links for a "Link in Bio" Strategy

Since you only get one clickable link in your Instagram bio, many creators and brands use that space to link to a simple "link in bio" landing page. This page is just a list of important links. You can grab the URLs of your most important Instagram posts - like a product announcement, a guide, or a recent event - and add them to this page. That way, when you say "Link in Bio!" in a post caption, your followers can easily find what you're referring to.

Using Link Shorteners to Track Clicks

If you're sharing an Instagram post link in a very public and trackable place - like on Twitter or in a promotional email - you might want to run it through a URL shortener like Bitly first. This service will not only make the link shorter and tidier but will also allow you to track how many people clicked it. This gives you valuable data about which promotional channels are driving the most engagement back to your Instagram content.

Final Thoughts

Once you know where to look, finding and copying an Instagram post link is a quick, two-click process on any device. Armed with this skill, you can streamline your workflow for sharing content across platforms, collaborating with team members, and integrating Instagram directly into your website, making it a fundamental part of any social media strategy.

While copying individual links is easy, managing dozens or even hundreds of them for planning, reporting, and analytics can become a chaos of spreadsheets. At Postbase, we built our visual calendar to solve exactly this problem. Instead of hunting for links, our centralized hub lets you see all your scheduled and published content in one place, making it simple to repurpose your best work without ever having to dig through your feed again.