How to Find an Instagram Business ID

Finding your Instagram Business ID can feel like a hunt for a small but necessary detail, especially when a third-party app or a new integration asks for it out of the blue. This unique number acts like a digital address for your account, allowing other platforms to communicate with it securely. This guide breaks down exactly what this ID is, why it's important, and several straightforward methods to find it, from simple online tools to peeking at your account’s code.

What Exactly is an Instagram Business ID?

An Instagram Business ID is a unique numerical identifier assigned to every Instagram Business or Creator account. Unlike your public-facing @username, which you can change, this ID is permanent and tied directly to your account. Think of it like a Social Security Number for your Instagram profile - it’s a fixed ID that works behind the scenes.

So, why would you ever need this number? You typically need it when you're connecting your Instagram account to external tools and services, such as:

• Social Media Management Platforms: Tools that schedule posts, analyze performance, and manage comments use the Business ID to connect to the right account via Instagram's official API.
• Marketing and Analytics Software: Any app that pulls data for reports or manages advertising campaigns needs the specific ID to fetch information about your posts, reach, and engagement.
• Website Integrations: If you want to display an Instagram feed on your website using a specific plugin, it might ask for your Business ID to pull your content correctly.
• Developer Projects: Anyone building a custom application that interacts with Instagram data through the Graph API needs this ID to make specific API calls.

In short, it’s a necessary piece of the puzzle for securely integrating your Instagram presence with the broader marketing tech ecosystem. Handing over your login credentials is risky, but providing your public Business ID allows for safe and authorized connections.

Method 1: The Quickest Route with a Free Online Tool

If you don't want to get technical and just need the number fast, using a free lookup tool is the easiest way to go. These websites are designed for one purpose: you give them an Instagram username, and they give you the numeric ID back in seconds. There are several reliable options available online that tap into Instagram's API to fetch this public data.

Step-by-Step Guide:

1. Find a reputable "Instagram ID lookup" tool. A quick web search will give you a list of popular options. They are generally simple web pages with a single input box.
2. Once you're on the site, you'll see a field asking for an Instagram username. Type in your account’s username (without the '@' symbol).
3. Click the "Find ID" or "Convert" button. In just a moment, the tool will display your unique Instagram Business ID.
4. Copy the number and you’re good to go.

This method is perfect for anyone - marketers, small business owners, or content creators - who just needs to plug the ID into another service without any fuss. A quick note on security: a legitimate lookup tool will never ask for your Instagram password. It only needs the public username to find the public ID.

Method 2: Find Your ID by Inspecting Your Profile's Source Code

If you prefer to stay away from third-party tools and don’t mind a little bit of technical digging, you can find your Business ID directly within your web browser. This involves looking at the HTML source code of your Instagram profile page. It sounds more complicated than it is, and all you're doing is looking at publicly available information.

Here’s how to do it step-by-step:

1. Open Instagram on a Desktop Browser: Log in to your Instagram account on a computer (this doesn't work well on mobile).
2. Navigate to Your Profile: Click on your profile picture to go to your main profile page.
3. View Page Source: Right-click anywhere on the page and select "View Page Source" from the dropdown menu. This will open a new browser tab filled with lines of code.
4. Search for the ID: The wall of text can look intimidating, but you can ignore almost all of it. Press Ctrl + F (on Windows) or Cmd + F (on Mac) to open the search box.
5. In the search box, type in: "profilePage_"
6. The number directly following that text is your unique Instagram ID. It will look something like this: "profilePage_1234567890" In this example, your ID is 1234567890.

Copy this number, close the source code tab, and you're all set. This manual approach is great because it doesn't rely on any other service - you're getting the information straight from the source.

Method 3: Pinpoint the ID in the Meta Business Suite

Since your Instagram Business account is connected to a Facebook Page, your ID is also stored within the Meta Business Suite. This is the most "official" way to retrieve it without involving API calls, though Meta's interface can sometimes feel like a maze. If you regularly use Business Suite to manage your pages, this might be the most comfortable place for you to look.

Finding Your ID in the URL:

This is often the most reliable trick, as it bypasses menu changes.

1. Log into business.facebook.com and go to the Meta Business Suite dashboard.
2. In the left-hand navigation, click on "Insights".
3. Look at your browser's address bar. The URL contains several identifiers. You're looking for the part that says instagram_account_id=.
4. The URL structure will look like this: https://business.facebook.com/latest/insights/overview?asset_id=[YourPageID]&instagram_account_id=[YourInstagramBusinessID]

The number following instagram_account_id= is the Business ID you need. Just copy it directly from the URL.

Finding Your ID in the Settings:

If the URL trick doesn’t work or you want to see it in the interface itself, you can dig through the settings.

1. From the Meta Business Suite, go to "All Tools" (represented by a menu icon).
2. Select "Page Settings." This will take you to your linked Facebook Page’s settings.
3. In the left side menu, click on "Linked Accounts" or "Instagram."
4. On the Instagram connection page, your Instagram ID should be listed among the account's details, often right below your Instagram username.

Because Meta frequently updates its layout, the exact location can move. If you can’t find it right away, the URL method is a more consistent fallback.

Method 4: For Developers Using the Instagram Graph API

If you’re a developer or a technically advanced marketer building a custom integration, the most direct and reliable way to get an Instagram Business ID is by making an API call using the Meta Graph API Explorer. This tool allows you to run API queries and see the results in real-time.

You’ll need a developer account with Meta, but once you have that, the process is straightforward:

1. Go to the Graph API Explorer.
2. Generate an access token with the necessary permissions. You will need at least `instagram_basic` and `pages_show_list`.
3. First, find the ID of the connected Facebook Page. Make a `GET` request to this endpoint: me/accounts This will return a list of all Facebook Pages you manage. Find the page connected to your Instagram account and copy its id.
4. Now, use that Page ID to find the connected Instagram Business Account. Change the API call with the Page ID from the previous step formatted like this, requesting the instagram_business_account field: [YourPageID]?fields=instagram_business_account
5. Execute a request. The response will include a JSON object containing your Instagram Business ID. It will look like this: {
"instagram_business_account": {
"id": "17841405844817342"
},
"id": "[YourPageID]"
}

The nested id under instagram_business_account is the ID you're looking for. This is the official developer method and is guaranteed to be accurate as it pulls directly from the API.

Final Thoughts

Whether you're setting up a new scheduling app, adding a social feed to your site, or building a custom integration, finding your Instagram Business ID is a simple step when you know where to look. From fast third-party tools to digging into your browser's source code, there's a method that works for every comfort level.

At Postbase, we understand that managing the technical side of social media can sometimes get in the way of creating great content. We built our platform to simplify these processes, with reliable account connections that just work, so you're not constantly chasing down IDs or re-authenticating accounts. Our goal is to handle the backend headaches, allowing you to focus on planning and publishing amazing content across all your platforms with a single, clean interface.