How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Tired of your carefully selected photos showing up on Facebook as a chaotic, unpredictable jumble? The platform’s automatic grid system can feel random, but it actually follows a specific set of rules based on the number of images you upload and their shape. This guide will show you how to work with Facebook’s algorithm, giving you the control to create clean, professional, and visually compelling photo layouts every time.
First, let's clear up a common misconception: for a standard Facebook post, there is no manual "layout editor" or setting to enable a specific grid. Instead, Facebook automatically generates a collage based on a few key factors. The system's goal is to create a visually appealing preview that fits well in the feed, whether on a desktop or a mobile device. Understanding what it looks for is the first step to mastering it.
Here’s what Facebook's algorithm considers:
By intentionally choosing the number of photos and their orientations, you can effectively "tell" Facebook which layout you want. You aren't enabling a setting, you are giving the algorithm the exact ingredients it needs to produce your desired outcome.
Think of these as recipes. By following the steps and using the right ingredients (photo shapes and quantities), you can reliably create these popular layouts. For best results, consider a vertical aspect ratio like 4:5 for portrait photos and a horizontal aspect ratio like 1.91:1 for landscape photos, as they are optimized for feed viewing.
Posting two photos gives you two simple, clean options. This layout is perfect for before-and-after shots, product comparisons, or showcasing two related details.
Pro Tip: Mismatched aspect ratios (one vertical, one horizontal) will still work but will result in one image being significantly cropped to fit the grid. For a clean look, consistency is best.
With three photos, you get to highlight one primary image. This is fantastic for event highlights where you have a main "hero" shot and two supporting images. The orientation of your first uploaded photo is everything here.
The four-photo layout is a fan favorite because it’s clean, balanced, and perfect for many different types of content, from product collections to behind-the-scenes montages.
Once you upload five or more photos, Facebook prioritizes a collage that shows a few key images with an overlay indicating how many more are included (e.g., "+3"). The layout principles are similar to the four-photo grid, but the results vary more.
Typically, Facebook will arrange the first four photos using one of the grid styles mentioned above and then place a grayed-out overlay with a number on the last photo. It’s important to arrange your first four uploads to be the most visually important, as the rest will be hidden behind a click.
Once you’ve got the technical recipes down, you can elevate your posts with some strategic and creative thinking. Creating a great layout is half science, half art.
Your photo order matters. The user's eye will typically move from top to bottom and left to right. Place your most compelling photo - the "hero shot" - in that first slot to grab attention immediately. Then, arrange the subsequent photos to create a natural flow or narrative. For example, show a wide shot first, then follow up with detail shots.
A beautiful grid can fall apart if the photos look like they belong to different worlds. Using a consistent filter, color palette, or editing style across all images in a post creates a cohesive and professional feel. It signals strong branding and a deliberate, high-quality approach to your content.
Remember that Facebook will automatically crop your images to fit them into the grid. If you have text or important logos near the edges of your photos, they are at risk of being cut off in the feed preview. Always keep your most important visual elements closer to the center of each image to stay in the "safe zone."
Before you hit "post," always create the draft and see how it appears on both mobile and PC. Sometimes a layout can look ideal on a desktop composition but awkward and misaligned on a mobile phone, where the great majority of users may be viewing it. A quick inspection might prevent an awkward crop from undermining your post's effectiveness.
It's important to distinguish between a regular photo post and a photo album. While standard posts rely on the automatic grid, photo albums give you more manual control.
If you need granular control over the photo order, particularly for a large collection, an album is your best bet. Here’s how you arrange photos within an album:
Even in an album, the grid display on your timeline still relies on aspect ratios, but rearranging the photos gives you the power to influence that preview more directly by deciding which images appear first.
Creating beautiful, intentional photo layouts on Facebook isn't about looking for a secret button. It's about understanding that you are in the driver's seat, guiding the platform's automatic system by making smart choices about the number, aspect ratio, and order of your photos. By following these guides, you turn a frustrating guessing game into a reliable part of your content strategy.
We know that planning visually appealing content can decide how many impressions become engagements, especially while you're managing multiple social media accounts at the same time. We struggled for years with older, text-based tools that made it hard to visualize what a post would look like before publishing. That’s a large reason why we created a clean visual calendar in Postbase. It allows us to view our entire content schedule in an organized way, helping our marketing campaigns come together far ahead of schedule, look exceptional, and guarantee posts will go out properly, every time.
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