How to Embed a Facebook Album on a Website

Want to showcase a stunning Facebook photo album on your website? It's a fantastic way to keep your site fresh with new content, provide social proof, and highlight your best moments without having to upload every photo twice. This tutorial walks you through the current, most effective methods for embedding a Facebook album directly onto your website, explaining why old tricks no longer work and giving you a clear, step-by-step plan that does.

Why Embed a Facebook Album on Your Website?

Before we get into the "how," let's quickly cover the "why." Integrating a Facebook album isn't just a technical trick, it's a smart content strategy. Here are a few key benefits:

• Save Time and Effort: Manage your photos in one place - Facebook. Any time you add new photos to the album, it can automatically update on your website. No more double-duty uploading and managing separate website galleries.
• Keep Website Content Fresh: A dynamic, live-updating photo album adds fresh content to your site without you having to manually edit the page. This keeps visitors engaged and coming back to see what's new.
• Boost Social Engagement and Followers: An embedded album often includes links back to your Facebook page. Visitors who enjoy your photos can easily click through, follow your page, and start engaging with your brand on social media.
• Enhance Your Brand Storytelling: Showcase behind-the-scenes moments, highlight event photos, display user-generated content, or create a portfolio of your work. An album tells a story that static website images sometimes can't.

First, a Critical Step: Check Your Album's Privacy Settings

This is the most common reason why embedding fails. For any external tool or code to access and display your Facebook album, the entire album must be set to "Public." If it's set to "Friends Only" or any other private setting, it simply won't work.

Here's how to check and change it:

1. Navigate to the album on your Facebook Page or Profile.
2. Click the three dots (...) at the top right of the album view.
3. Select "Edit album" from the dropdown menu.
4. Look for the privacy setting, which is usually displayed with a dropdown menu near the top left (it might show an icon of friends or a globe).
5. Click the dropdown and select "Public" (the globe icon).
6. Click "Done" or "Save" to apply the changes.

Once your album is public, you're ready to move forward. If you don't do this, you'll run into errors and frustration, so it's best to get it out of the way first.

What Happened to Facebook's Simple Embed Option?

You might have seen older tutorials mentioning a simple "Embed" button directly on Facebook albums. For years, Facebook offered a variety of easy-to-use social plugins that generated a simple `

Facebook (now Meta) has gradually phased out many of these simple, standalone plugins. Their focus has shifted towards more robust, controlled integrations through the Graph API, which offers developers deeper access but requires coding knowledge, app registrations, and ongoing maintenance. This means the quick, easy embed option for a full album is no longer officially supported out-of-the-box. While you can still embed a single public photo or post, embedding an entire album portfolio now requires a different approach.

So, if you've been trying to find that missing embed button and coming up empty, don't worry - it's not you. The functionality has changed. Fortunately, there are modern and even better ways to achieve the same result.

The Easiest and Most Reliable Method: Using a Third-Party Tool

For almost everyone - marketers, small business owners, non-coders - using a social media aggregator widget is the recommended path. These services are built specifically to navigate Facebook's API and turn it into a simple, user-friendly process for you.

Why Use a Social Media Widget?

• No Coding Required: The entire process is handled through a visual interface. You connect your account, click a few buttons, and the tool generates the necessary embed code for you.
• Highly Customizable: Most tools let you control the album's appearance. You can choose different layouts (like a grid, carousel, or slideshow), adjust colors to match your brand, and decide what information to display (like captions or like counts).
• Reliable and Automatic Updates: These tools are professionally maintained. When Facebook updates its API (which it does often), the tool's developers handle the changes, so your album feed doesn't break. Your embedded gallery will also update automatically with any new photos you add to the Facebook album.
• Mobile-Responsive: Your embedded album will look great on any device, from desktops to tablets to smartphones, without any extra work from you.

Step-by-Step Guide to Using a Social Feed Tool

While specific steps may vary slightly depending on the tool you choose, the general workflow is nearly universal. Here's what you can expect:

Step 1: Choose Your Social Media Aggregator Tool

There are many services available, both free and paid. Do a quick search for "Facebook album embed widget" or "social media aggregator." Look for a tool with good reviews, a clear interface, and customization options that fit your needs. Many offer free trials or free-tier plans that are perfect for a single album.

Step 2: Create an Account and Connect Your Facebook Page

Once you've chosen a tool, sign up and follow the prompts to connect your Facebook account. You will be asked to grant the tool permission to access your pages and media content. This is a standard and safe process, similar to logging into other services with your Facebook credentials.

Step 3: Create a New "Feed" or "Widget" and Select Your Album

Inside the tool's dashboard, you'll typically start by creating a new feed. The process will look something like this:

1. Select Facebook as your source.
2. Choose your Facebook Page from the connected accounts.
3. Select "Album" or "Photos" as the feed type. The tool will then pull a list of all public albums on your page.
4. Select the specific album you want to display on your website.

Step 4: Customize the Look of Your Embedded Album

This is where you get to align the album with your website's design. Most tools offer a live preview so you can see your changes in real-time. Look for settings like:

• Layout: Grid, masonry, carousel slider, or slideshow.
• Columns & Rows: Adjust the number of photos displayed.
• Colors: Change the background, header text, and button colors.
• Photo Spacing: Add or remove padding between images.
• Show/Hide Elements: Toggle things like captions, likes, comments, and the album title.

Tweak these settings until the preview looks exactly how you want it to appear on your website.

Step 5: Get Your Embed Code

Once you are happy with the design, look for a "Publish" or "Embed" button. The tool will generate a small snippet of code for you. It typically consists of a `` tag and a `` tag. The `div` acts as a placeholder for your album, and the `script` does all the heavy lifting of fetching and displaying the photos.</p><p>It will look something like this:</p><pre><code>&lt,div id="my-facebook-album"&gt,&lt,/div&gt,<br>&lt,script src="https://path-to-tool/script.js"&gt,&lt,/script&gt,</code></pre><p>Simply click the "Copy Code" button to copy it to your clipboard.</p><h4>Step 6: Add the Code to Your Website</h4><p>The final step is to paste the code into your website's HTML where you want the album to appear.</p><ul> <li><strong>For WordPress:</strong> Open the page or post editor. Add a new "Custom HTML" block and paste the code directly inside it. Save your changes and preview the page.</li> <li><strong>For Squarespace or Wix:</strong> These platforms have "Code Block" or "Embed HTML" elements. Add one to your page, paste the code, and apply the changes.</li> <li><strong>For a Custom HTML Website:</strong> Open the HTML file for the page in a code editor and paste the snippet directly into the `<body>` where you want the gallery to load.</li></ul><p>That's it! Your dynamic, auto-updating Facebook album should now be live on your website.</p><h2>The Advanced Option: Using the Facebook Graph API</h2><p>For those with developer resources, it is possible to build a custom solution using the official Facebook Graph API. This method offers complete control but is far more complex.</p><p>Here's a quick overview of what it involves:</p><ul> <li><strong>Creating a Facebook Developer App:</strong> You must register an application with Meta to get API credentials.</li> <li><strong>Acquiring Access Tokens:</strong> Your app will need the correct permissions and a valid access token to communicate with the API.</li> <li><strong>Making API Calls:</strong> You'll use programming code (like PHP or JavaScript) to request the album data from Facebook's servers.</li> <li><strong>Parsing and Displaying Data:</strong> Your code will have to process the JSON data returned by the API and render it as an HTML photo gallery on your website.</li> <li><strong>Handling Maintenance:</strong> You are responsible for keeping up with API changes, managing token expiration, and fixing bugs.</li></ul><p>For the vast majority of users, this approach is overkill and introduces unnecessary complexity compared to using a dedicated third-party tool.</p><h2>Final Thoughts</h2><p>Adding a Facebook album to your website is an excellent way to synchronize your social media content with your digital home base, keeping your site lively and saving you valuable time. While Facebook's native methods have shifted away from simple copy-and-paste embeds, modern third-party tools have made the process easier and more customizable than ever before.</p><p>Creating high-quality social content - like neatly organized photo albums of an event or product line - is the foundation for strong engagement. At <a href="https://www.trypostbase.com/" target="_blank" rel="noopener">Postbase</a>, we believe incredible social media management starts with a clear plan. That's why we built our visual content calendar, allowing you to organize, preview, and schedule all your content from one beautiful, drag-and-drop interface. When your social media is frictionless to manage, you have more time to create amazing photos, videos, and stories that are ready to be shared, repurposed, and embedded everywhere your brand lives.</p></iframe></p>