How to Embed a Podcast into a LinkedIn Newsletter

Embedding your podcast directly into a LinkedIn Newsletter is a powerful strategy for repurposing content and reaching a professional audience where they spend their time. It transforms a text-based update into an engaging, multimedia experience. This guide will walk you through the exact steps to embed a podcast player, along with best practices for making your newsletter a must-listen for your professional network.

Why You Should Embed Your Podcast in a LinkedIn Newsletter

Before getting into the "how," it's worth understanding the "why." Simply linking to your podcast is good, but embedding the player is better. Embedding keeps your audience right there on LinkedIn, increasing the odds they’ll actually press play instead of opening a new tab and getting distracted. This simple action has several big marketing benefits.

• Boosts Engagement and Dwell Time: An embedded player stops the scroll. It encourages subscribers to stay on your article longer as they listen, signaling to the LinkedIn algorithm that your content is valuable. This can improve the visibility of both your newsletter and your profile.
• Creates a Frictionless Listening Experience: Convenience is king. Your audience doesn’t have to leave the platform, search for your show, or navigate a different app. They see the newsletter, read your intro, and click play. Removing these small bits of friction makes a huge difference in listen-through rates for a new audience.
• Establishes Authority and Credibility: A podcast positions you as a thought leader. When you place a high-value audio discussion inside a well-written article on a professional platform like LinkedIn, you're reinforcing your expertise and building trust with your network. It’s a professional one-two punch.
• Smart Content Repurposing: You've already done the hard work of recording and producing a great podcast episode. Embedding it in your newsletter gives that content a second life and introduces it to a segment of your audience that might prefer reading (or skimming) on LinkedIn over browsing a podcast app.

What You’ll Need to Get Started

The process is straightforward, but you need a few things in place first. Make sure you have these four components ready to go before you begin.

1. LinkedIn Creator Mode Enabled: The Newsletter feature is only available to LinkedIn members who have turned on Creator Mode. You can check this by going to your profile, scrolling down to the "Resources" section, and looking for "Creator mode: On." If it’s off, you can switch it on right there.
2. An Existing LinkedIn Newsletter: If you've already published a newsletter, you're all set. If not, setting one up is your first step once Creator Mode is active. Just click "Write article" from the LinkedIn homepage, and you’ll be prompted to create your newsletter by giving it a title, description, and publishing schedule.
3. A Hosted Podcast Episode: Your podcast needs to be hosted on a platform that provides a public and embeddable player. Nearly every major podcast host offers this. Popular choices include Spotify, Apple Podcasts, Libsyn, Buzzsprout, Transistor.fm, Simplecast, and Captivate.
4. The Embed Code for Your Episode: This is the most important piece. The embed code is a small snippet of HTML (usually an <,iframe>, tag) that tells LinkedIn how to display your podcast player. You’ll grab this directly from your podcast hosting platform.

How to Embed a Podcast in a LinkedIn Newsletter: The Step-by-Step Guide

Once you have your prerequisites in order, the actual embedding process only takes a couple of minutes. We'll use Spotify as the primary example, but the steps are very similar across most podcast platforms.

Step 1: Get the Embed Code from Your Podcast Host

First, you need to find and copy the unique HTML code for the episode you want to share. This is usually found behind a "Share" button.

• Navigate to the specific episode you want to feature. For Spotify, you can do this from their web player or desktop app.
• Find the sharing options menu. On Spotify, this is the three-dot icon (...) next to the play button.
• In the menu, click Share and then select Embed episode.
• A window will pop up showing you a preview of the player and the embed code itself. You can often customize the player's color or size here.
• Click the Copy button to copy the entire code snippet to your clipboard.

The code will look something like this:

<,iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/xxxxxxxxxxxxxxxxxxxxxx?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="" allow="autoplay, clipboard-write, encrypted-media, fullscreen, picture-in-picture" loading="lazy">,<,/iframe>,

Step 2: Start a New Newsletter Article on LinkedIn

Now, head over to LinkedIn to create your new newsletter issue.

• From your LinkedIn homepage, click the Write article button located in the composer box at the top of your feed.
• This will open the long-form article editor. If you manage a Company Page, ensure your personal profile is selected for publishing. At the top of the editor, click the dropdown menu and select the Newsletter you want to publish to.

Step 3: Insert the Embed Code into the Article

This is where many people get stuck. You cannot simply paste the HTML code directly into the body of the article. You have to use LinkedIn's specific embed tool.

• Click into the main body of the article where you want the podcast player to appear. Create a new, empty line.
• On the left side of that empty line, a small media toolbar will appear. Click the icon that looks like a play button within a square or angled brackets <,>,. Hovering over it should say "Add media" or something similar.
• From the choices that appear, select Embed. This option is designed specifically for pasting HTML code snippets like the one you just copied.
• A dialog box will pop up asking you to "Paste a link to embed." This is where you paste the <,iframe>, code you copied from your podcast host.
• Press Enter or click the "Done" button.

Step 4: Finalize and Publish Your Newsletter

After you paste the code and press enter, the podcast player will instantly appear within your article draft. Now you can finalize the newsletter.

• Write Your Content: Build the rest of your article around the embedded player. Add a compelling title, write an introduction to the episode, and provide show notes or key takeaways. (More tips on this below).
• Add a Cover Image: A strong hero image makes your newsletter look more professional and grabs attention in the feed.
• Preview and Publish: Use the "Preview" function to see how your newsletter will look to subscribers. Once you're happy with it, click "Next" to write an introductory post for the feed, and then hit "Publish." LinkedIn will automatically notify all of your newsletter subscribers.

Best Practices for a High-Impact Podcast Newsletter

Just dropping the player into your newsletter isn't enough. To make it truly compelling, you need to frame it with context and give your readers a reason to listen.

Provide Context and Tease the Value

Don't assume people will press play without knowing what's in it for them. Write a few introductory paragraphs setting the stage. Who is your guest? What problem are you solving or what big idea are you discussing in the episode? Pull out a juicy quote or a surprising statistic mentioned in the show to pique curiosity.

Include Key Takeaways or Show Notes

Cater to skimmers. Below the player, list out the main highlights of the episode as bullet points or in a short summary. This gives people a quick overview of the value and shows them you respect their time. If it’s a long episode, consider adding timestamps next to key topics so listeners can jump to the sections most relevant to them.

Example:

In this episode, we cover:

• [03:45] The one branding mistake almost every startup makes.
• [15:20] How we used organic social to grow our user base by 300%.
• [28:10] A simple framework for creating content that connects.

Ask a Question to Drive Engagement

The goal is to start a conversation. End your newsletter with a direct question related to the episode's topic. For example, "What’s one leadership habit you're working on right now? Share your thoughts in the comments below!" This call to action prompts readers to engage, which boosts your post's visibility across the platform.

Promote Subscription with Clear Calls-to-Action

While listeners are engaged, make it easy for them to follow you permanently. Immediately after the embedded player, add direct links to subscribe to your show on major platforms like Apple Podcasts and Spotify. A simple line like, "If you enjoyed this, subscribe on your favorite platform to never miss an episode" can dramatically increase your subscriber count.

Final Thoughts

Embedding your podcast into a LinkedIn Newsletter is a simple, effective tactic to increase your content's reach and establish yourself as an authority. By creating a seamless listening experience and framing your episode with valuable context, you turn a standard newsletter into a dynamic piece of content that builds a loyal audience.

Once your newsletter is out, sharing it across your other platforms is key, as it can spark conversations everywhere. We built Postbase to streamline this multi-platform chaos. When you're managing comments on LinkedIn, replies on X, and DMs on Instagram all related to your latest episode, our unified inbox brings all those conversations into one place, so you can engage with your community without having to live in a dozen different browser tabs.