How to Edit the Intro on a Facebook Business Page

Your Facebook Page's Intro section is a small but powerful piece of real estate, often the first text a new visitor reads to understand what you're all about. It acts as your digital elevator pitch, directly beneath your Page's name and photo. This guide provides a complete walkthrough on how to edit that Intro and offers strategies to make those 101 characters work hard for your brand.

Why Your Facebook Page Intro Can Make or Break a First Impression

It's easy to overlook such a short bio, but ignoring it means missing a serious opportunity. Your Intro is more than just a line of text, it's a foundational element of your page that sets expectations, builds trust, and helps with discovery. Here's why it deserves your attention:

• It Defines Your Purpose Immediately: In seconds, a visitor should know who you are, what you offer, and who you serve. A clear Intro stops the guesswork and keeps people on your page longer because they know they're in the right place. Fuzziness leads to bounces.
• It's Packed with SEO Value: The Intro text is indexed by Facebook's own search engine. When a user searches for "vegan bakery Seattle" or "local graphic designer," the keywords in your Intro can help your page show up in those results. This is prime real estate for targeting your most valuable search terms.
• It Builds Instant Credibility: A well-written, professional Intro shows that you're an active, detail-oriented business. A blank or outdated Intro can scream neglect, making potential customers wonder if you're still open or simply don't care about your online presence.
• It Sets the Tone for Your Brand: Is your brand voice fun and quirky, professional and corporate, or warm and welcoming? Those first few words are the perfect place to establish that personality from the get-go, creating an immediate connection with your ideal audience.

Think of it as the welcome mat for your digital storefront. A fresh, clear welcome mat invites people in. A dusty, confusing one makes them think twice before stepping inside.

How to Edit Your Facebook Page Intro: The Complete Walkthrough

Facebook occasionally updates its interface, but the core process for changing your Intro remains consistent. All you need is Page admin or editor access. Here's how to get it done on a desktop, which is generally the easiest way to manage page settings.

Step 1: Navigate to Your Business Page and Enter Page Management Mode

First things first, go to your Facebook Business Page. In the top right corner, click your profile picture and then select "See all profiles." Choose the Page you want to manage. You’ll know you've successfully switched when you see your Page's name and logo in the top corner instead of your personal profile's.

Step 2: Locate the Intro Section

Once you're managing your Page, stay on its main feed or "Home" tab. The Intro section is located on the left-hand side, just below your profile picture and Page name. You will see a small description and other details you've already added, like your website or location.

Step 3: Click "Edit bio"

At the top of the Intro section, you'll see a line of text and a link that says "Edit bio". For some pages, this may appear as "Edit details" or a small pencil icon - Facebook uses a few variations, but they all lead to the same editing panel. Click this link.

Step 4: Write Your New Intro and Hit Save

A pop-up window or overlay will appear with a text box labeled "Description." This is where you write your new Intro. Remember, you have a limit of 101 characters, so every word counts. A character counter will let you know how much space you have left.

Once you are happy with your text, click the blue "Save" button. The pop-up will close, and your Page will automatically refresh to display your new and improved Intro.

Pro Tip: Remember that other details like your website, phone number, address, and hours are also displayed in this Intro block. To edit those, click "Edit details" below your bio. This takes you to a larger "About" section where you can update all your contact and basic info, ensuring the entire block is accurate.

7 Best Practices for Crafting an Irresistible Facebook Intro

Knowing how to edit your intro is only half the battle. Knowing what to write will set you apart. Here are seven strategies to make your 101 characters compelling and effective.

1. State Exactly What You Do

This sounds obvious, but it’s where most businesses go wrong. Avoid fluffy marketing speak or vague jargon like "innovative human-centric solutions." Be painfully clear. If you sell a product or service, put its name on the label.

• Instead of: "Empowering your brand's digital journey."
• Try: "A social media marketing agency for eCommerce brands."

2. Identify Who You Serve

The more specific you are about your target audience, the stronger the connection will be. When a potential customer sees themselves described in your Intro, they instantly feel understood.

• Example for a fitness coach: "Personal trainer helping busy moms regain their strength postpartum."
• Example for a software company: "Simple invoicing software designed to save freelancers time."

3. Weave in Your Top Keywords

What search terms would your ideal customer type into Facebook search? Make sure those are in your Intro. This is a simple but highly effective way to improve your Page's discoverability.

• Pet Groomer: "Dog grooming &, pet boutique in sunny Los Angeles" (Keywords: dog grooming, Los Angeles)
• Real Estate Agent: "Your trusted Miami realtor for buying and selling luxury homes." (Keywords: Miami realtor, luxury homes)

4. Showcase Your Unique Value Proposition (UVP)

What makes you the best choice? Your Intro should hint at what sets you apart from the competition. Are you eco-friendly? Award-winning? The only provider in your area? Woman-founded?

• "The only completely organic cafe in downtown Austin."
• "Handmade leather goods with lifetime repairs."
• "Get a custom website design in just 7 days."

5. Read It Out Loud

Your Intro message needs to sound natural and human. Once you've written a draft, read it aloud. Does it flow smoothly, or does it sound cluttered and robotic? Edit it until it sounds like something one person would say to another in a normal conversation.

6. Check It on Mobile

The vast majority of Facebook users will see your page on their smartphones. What looks great on a desktop monitor might get awkwardly cut off or truncated on a smaller screen. After saving your new intro, pull it up on your phone to confirm it looks clean and is fully legible.

7. Keep It Fresh and Updated

Your business evolves, and your Intro needs to evolve with it. Schedule a recurring quarterly reminder to revisit your Page Intro. Does it still accurately reflect your core offerings? Do you have a new focus or a seasonal promotion you could mention? Regular updates signal that your page is active and relevant.

Real-World Examples of Winning Facebook Page Intros

Here's how these practices come together for different types of businesses:

• Local Bakery: "Artisan sourdough, pastries, and custom cakes baked fresh daily in Raleigh."
  (Clear, keyword-rich for "bakery in Raleigh," and highlights their unique offerings.)
• E-commerce Clothing Brand: "Sustainable &, comfortable basics for a simpler wardrobe. Carbon-neutral."
  (Identifies their audience, hits keywords "sustainable," and showcases its UVP.)
• Marketing Freelancer: "I help SaaS startups turn blogs into lead-generating machines. Freelance writer."
  (Specifies exact service for a niche audience with relevant keywords.)
• Local Contractor: "Family-owned roofers serving the Denver area for over 20 years. Free estimates."
  (Builds trust with "family-owned" and years in business, includes a soft CTA.)

Final Thoughts

Editing your Facebook Page Intro is a five-minute task that delivers long-term rewards. By treating this small section as a powerful tool for clarity, SEO, and branding, you can make an outstanding first impression that turns casual visitors into genuinely interested followers and loyal customers.

Once you've perfected your Intro, the rest of your page has to deliver on that promise with consistent, high-quality content. We were always frustrated with old-school social media tools that make modern content, especially video, feel like a chore. That’s why we built Postbase to make content management effortless everywhere - from planning your schedule and publishing short-form video to managing all your follower conversations in one clean inbox, we help you build an incredible brand presence without the typical hassle.