How to Edit the Description on a Facebook Page

Updating your Facebook Page description is a simple task that can have a big impact on how potential followers see your brand. This small piece of text is your digital elevator pitch, and getting it right is a quick win for your social media strategy. This guide will walk you through exactly how to edit your Page’s description on both desktop and mobile. We'll also cover why this short bio matters so much and how to write one that truly connects with your audience.

Why Your Facebook Page Description Matters More Than You Think

It's easy to write off your Facebook description as a minor detail, but it’s one of the most hardworking elements on your Page. It’s not just a block of text, it's a strategic tool. When someone lands on your page for the first time, your description is their quickest route to understanding who you are and whether they should stick around.

Here’s a breakdown of why you should give it some serious attention:

• It's Your Digital Handshake: Your description is often the very first thing a visitor reads. It sets the tone and answers the most important question: "What is this Page about and why should I care?" A clear, compelling description can be the difference between a new follower and a quick exit.
• A Boost for Search Engines: Your page description is indexed by Google and Facebook's internal search. When someone searches for a business or "keywords + your city," a well-crafted description can help your Page appear in the results. By including terms your ideal customer would use, you're making it easier for them to find you organically.
• It Manages Expectations: A great description immediately clarifies what you do, who you serve, and what kind of content people can expect from you. This helps attract the right kind of followers - people who are genuinely interested in what you have to offer - which leads to higher engagement down the line.
• It's a Micro Call to Action: Within that short character limit, you have a chance to guide your visitor to their next step. Whether it’s pointing them to your website, encouraging them to shop your latest collection, or inviting them to book a call, it’s a tiny but powerful opportunity to drive action.

How to Edit Your Facebook Page Description on Desktop (Step-by-Step)

Editing your description from a computer gives you the most screen real estate and is often the easiest way to make precise text changes. The Facebook interface frequently changes, but the core steps remain fairly consistent. Here’s the most up-to-date process.

1. Switch to Your Page Profile

First, navigate to your Facebook Page. Facebook now has most users operate Pages via a "Page Profile," which is separate from your personal profile. To make edits, you need to be acting as your Page.

• Click on your profile picture in the top right corner of the screen.
• A drop-down menu will appear. Click “See All Profiles” and then select the Page you want to manage.
• You’ll know you’ve switched over when you see your Page’s logo in the corner instead of your personal photo.

2. Navigate to the 'About' Section

Once you are viewing Facebook as your Page, look for the main menu that runs down the left-hand side. This is your professional dashboard.

• Click on "About" in the left-side menu. It's usually grouped with other options like "Home" and "Posts."
• If you don’t see “About,” you might need to find it under "Professional Dashboard" or a similar settings area.

3. Find and Edit Your Description

Inside the 'About' tab, you'll see different sections of your Page's information. The description is usually located under "Contact and Basic Info" or a similarly named header.

• Look for a field called "Description." This is the bio that appears at the top of your Page, typically limited to 255 characters.
• Click the small pencil icon or the text itself to open the editing window.
• Type in your new, updated description. Pay attention to the character counter if one is provided - you want to be impactful but concise.
• Once you’re happy with it, click the "Save" button.

That's it! Your description will update immediately and be visible to everyone who visits your Page.

How to Edit Your Facebook Page Description on Mobile

Many entrepreneurs and social media managers run their pages entirely from their phones. Thankfully, editing your description on the go is just as straightforward using the Facebook app.

1. Open Your Page in the Facebook App

Start by opening the Facebook app. Tap the menu icon (either three horizontal lines or your profile picture) located in the bottom right or top right of the navigation bar.

• Tap the dropdown at the top of the menu that shows your current profile, then select your Page Profile to switch to it.

2. Access Your Page's 'About' Info

Once you're on your Page, navigate to where you can edit its details.

• Tap on your Page's name or profile picture to go to the main Page view.
• Below your cover photo and action buttons, you should see tabs for "Posts," "About," "Photos," etc. If these aren't visible, scroll down to find the "About" section summary and tap "See Your About Info."

3. Edit and Save Your New Description

Within the About section, you'll find all the details you can edit. The description is typically found here.

• Scroll until you find the "Details" card which usually contains the description.
• Tap the pencil icon or "Edit" to open the text editor.
• Type your new description. Just like on desktop, keep the 255-character limit in mind.
• Tap "Save." Your Page is now updated for all mobile and desktop visitors.

What Should You Include in a Great Facebook Page Description?

Knowing how to edit your description is only half the battle. Knowing what to write is where the real value comes from. A strong description is clear, confident, and customer-focused. It shouldn’t be a jumble of hashtags or corporate jargon. Here’s a simple framework to follow.

1. Clearly State Who You Are and What You Do

Don't be mysterious. Start with a direct statement. For example: "A family-owned bakery in Austin, TX specializing in artisan sourdough," or "We help small business owners master their social media content."

2. Define Your Value Proposition

Go beyond what you do to explain the benefit you provide. What problem do you solve? What makes you different? Instead of saying "We sell handmade candles," try "Hand-poured soy candles designed to make your home a hyggelig oasis."

3. Weave in Your Main Keywords

Think like your customer. What words would they search for to find a business like yours? If you're a photographer in Miami, make sure "Miami wedding photographer" or "Miami family portraits" appears naturally. This is not about keyword stuffing, it's about being findable.

4. Include a Soft Call to Action

Subtly guide visitors on what to do next. Something as simple as "Shop our new spring collection below 👇" or "Visit our website for a free quote" can turn a passive viewer into an active lead.

5. Let Your Brand Voice Shine Through

Your description is a tiny window into your brand's personality. Whether you’re playful and witty, inspiring and warm, or straightforward and professional, make sure that tone comes across. It's one of the first ways people get a feel for your business.

Examples of Great Facebook Page Descriptions to Inspire You

Local Restaurant Example

“🍝 Your neighborhood spot for authentic Italian pasta and wood-fired pizza in Chicago's Logan Square. Family-owned and operated since 2010. View our menu and book a table at [Website Link].”

Why it works: It's geo-specific, clear about its offerings, has a relatable "family-owned" angle, and includes a clear call to action.

Online Coach Example

“Tired of inconsistent client leads? As a business coach for freelancers, I help you build repeatable systems for finding and landing high-paying clients. ✨ Grab my free client attraction guide: [Website Link]”

Why it’s strong: It addresses the audience’s pain point in the first sentence, clearly states what is offered, and provides a freebie as a valuable call to action.

E-commerce Brand Example

“Sustainable, small-batch jewelry handmade in sunny California. We believe in crafting beautiful pieces that are kind to the planet and made to last a lifetime. Find your new favorite accessory! ☀️”

Why it’s effective: It highlights key brand values (sustainability, handmade), paints a picture with descriptive language, and includes a warm, welcoming call to action that feels more like an invitation than a demand.

Final Thoughts

Your Facebook Page description is more than just a setup requirement, it’s a powerful touchpoint for building your brand and connecting with your audience. Taking a few minutes to update it with clear, concise, and value-driven copy is one of the easiest and most effective ways to optimize your social media presence and make a strong first impression.

Once you’ve perfected your description, maintaining that brand consistency across every post and every platform becomes the next challenge. At Postbase, we built our platform to simplify just that. With tools like our visual calendar, we can plan out content arcs that reinforce our brand story, ensuring the promise we make in our bio is carried through in everything we publish. It gives us more time to focus on creating great content instead of just juggling the tool.