How to Edit an Offer on Facebook

Caught a typo in the discount percentage minutes after publishing your big promotion? Or maybe you set the expiry date a month too early? Needing to change the details of a live Facebook Offer is a common, and often panicky, moment for marketers and business owners. This guide will walk you through exactly what you can and can't do and provide the correct steps to fix your active offer without confusing your customers.

Understanding Facebook Offers: A Quick Refresher

Before getting into the details of editing, let's quickly review what a Facebook Offer is and why it's such a powerful tool. A Facebook Offer is a special type of post that business Pages can create to share discounts and promotions with their audience. These can be for online purchases, in-store redemptions, or a combination of both.

What makes them different from a standard post announcing a sale? A few things:

• A Clear Call to Action: Offers have a dedicated "Get Offer" button that encourages users to save the deal for later.
• Automatic Reminders: Facebook helpfully reminds users about the offers they've saved, especially when the expiration date is approaching. This creates valuable, free follow-up marketing.
• Built-in Scarcity: Every offer must have an end date, which pushes customers to act sooner rather than later.
• Trackable Redemption: You can track how many people have claimed your offer, giving you clear insight into the campaign's performance.

Whether you're offering "15% Off Your Entire Online Order" or a "Free Appetizer with Purchase" in your restaurant, these posts are designed to grab attention and drive immediate action. They can be published organically on your Page for your followers to see or boosted as part of a formal ad campaign to reach a wider, targeted audience.

The Big Question: Can You Edit a Live Facebook Offer?

This is where most of the confusion starts, so let's address it directly. In nearly all cases, you cannot edit the core details of a Facebook Offer once it has been published and is live.

This isn't a bug, it's a feature designed to protect users and maintain trust. Imagine if a business could post an offer for "50% off," let hundreds of people claim it, and then secretly change it to "5% off." It would create a terrible user experience and devalue the entire feature. To prevent this kind of bait-and-switch, Facebook locks the most important details of the offer as soon as it's active.

So, what can't you change?

• Discount Amount or Percentage (e.g., changing $10 off to $15 off)
• Offer Title
• Expiration Date
• Redemption Method (Online vs. In-Store)
• Products or Services Included in the Deal
• Terms and Conditions
• The primary offer photo or video

What *can* you sometimes edit?

The one thing you can almost always edit is the regular text in the post that accompanies the offer itself. If you made a typo in the introductory sentence or want to add a bit more context, you can usually edit that caption without affecting the core offer.

To do this:

1. Navigate to the offer post on your Facebook Page's timeline.
2. Click the three dots (...) in the top-right corner of the post.
3. Select "Edit post" from the dropdown menu.
4. Make your changes to the caption text and click "Save."

However, if the error is in the offer details itself - the headline, the discount, the expiry - you'll need to use a different approach.

The Correct Way to "Edit" Your Offer: The Replace Method

Since you can't directly modify a live offer, the correct procedure is to end the incorrect offer and immediately replace it with a new, corrected one. It’s a clean and straightforward process that prevents customer confusion.

Step 1: End Your Current Offer

You need to take down the mistaken offer before you do anything else. Leaving it up while you create a new one can lead to customers claiming the wrong deal.

1. Go to your business's Facebook Page.
2. On the left-hand navigation menu, look for the "Offers" tab. If you don't see it, you may need to go to "More" to find it. Alternatively, you can use Meta Business Suite and navigate to Content >, Posts &, Reels, then find and filter for the offer post. For a more direct route in Business Suite, some accounts may find it under Monetization >, Offers.
3. Find the active offer you need to change.
4. Click the three dots (...) next to the offer.
5. You'll likely see two options: "End Offer" and "Delete Post."

It's generally better to choose End Offer. This action stops the offer from being discoverable or claimable by new people but keeps the post on your timeline (it will be marked as "Ended"). This preserves any engagement (likes, comments, shares) it might have gotten. "Delete Post" removes it entirely, engagement and all.

Step 2: Create a New, Corrected Offer

With the old offer out of the way, you can now create its replacement. Take this opportunity to double-check every single detail before you hit publish.

1. On your Facebook Page, navigate to the post creation box. From there, click the three dots (...) to expand the options and select Offer.
2. Rebuild your offer, carefully filling in each field:
   • Offer Title: Make it clear and compelling (e.g., "Get 25% Off All T-Shirts").
   • Description: Add any important details or clarifications here.
   • Offer Type: Choose from percentage off, dollar amount off, buy-one-get-one, etc.
   • Media: Upload a high-quality photo or video that showcases the product or result.
   • Expiration Date: This is a big one. Check that the date and time zone are correct.
   • Redemption Location: Choose "Online," "In Store," or both. If online, you'll need a URL. If in-store, an address is helpful. You can also add promo codes for either option.
3. Carefully review all the details one last time. Reading it aloud can often help catch small errors.

Step 3: Publish and Clarify (Optional but Recommended)

Once you publish the corrected offer, your job is mostly done. However, if the first offer was live for a while and gained some traction, it’s a good practice to manage customer expectations proactively.

Consider making a separate, standard post that says something like:

"Whoops! Our fingers moved a little too fast on our last deal. To clarify, our weekend sale is for 15% off, not 10%. We've updated the official offer, and you can grab the new-and-improved deal right here! Sorry for any confusion!"

This kind of transparent communication shows you're on top of things and respect your customers' attention. It builds trust instead of causing frustration.

How to Handle Offers in a Live Ad Campaign

What if your problematic offer is part of an active ad campaign in Facebook Ads Manager? The principles are the same, but the steps are slightly different and take place inside the ad platform.

Just like an organic post, you cannot edit the offer within a live ad that has already been approved. Doing so would alter the agreement Facebook made with the user when they interacted with the ad. Altering an ad also resets its social proof (likes/comments) and can force it back into the "learning phase."

Here is the proper ad-world workflow:

1. Navigate to your Facebook Ads Manager.
2. Find the campaign, ad set, and specific ad that contains the incorrect offer.
3. The best practice is to duplicate either the ad set or the individual ad. Check the box next to the ad you want to fix and click Duplicate. This method preserves your targeting, budget, and other settings, saving you a lot of time.
4. In the new, duplicated draft of your ad, you can now create a new offer from scratch with the corrected details.
5. Thoroughly review the duplicated ad to ensure that only the offer has been changed and everything else (audience, placement, budget) is correct.
6. Switch to the old ad - the one with the mistake - and toggle it off to pause it. You don't want to run both and spend money on the wrong promotion.
7. Publish the new, corrected ad. It will go through the standard ad review process before it goes live.

Best Practices for Flawless Facebook Offers

The easiest way to deal with mistakes is to prevent them from happening in the first place. Adopting a quick checklist before you publish can save you a lot of future headaches.

• Proofread Everything, Twice: Get a second pair of eyes to review the offer details if possible. Check your spelling, grammar, and numbers. Does "25% off" look like "25S off"?
• Be Hyper-Specific: Vague offers cause problems. Instead of "discount on some items," write "20% off all summer apparel." Specify your terms and conditions clearly ("Valid in-store only," "Cannot be combined with other offers," "Limit one per customer").
• Use Custom Promo Codes: Create unique discount codes for your Facebook Offer (e.g., "FB20") so you can accurately track where your sales are coming from.
• Test Your Links: If it's an online offer, click the destination URL to make sure it goes to the right landing page. If you're using a promo code, do a dry run on your website to ensure it works as expected.

Final Thoughts

While you can't hit a simple 'edit' button on the main details of a Facebook Offer, fixing a mistake is entirely manageable. The key is to end the incorrect offer quickly and replace it with a new, accurate version, whether that's done through your Page or by duplicating an ad in Ads Manager. By being diligent and proofreading your offer before it goes live, you can avoid this scenario altogether and run your promotions smoothly.

Thinking about your promotions is always part of a bigger content plan. To avoid these little hiccups, it helps to see your entire social media schedule laid out visually. That's a core reason we built our planning tools inside Postbase, seeing your content on a beautiful, shared calendar lets you and your team catch potential mistakes long before they're published. By streamlining your scheduling and planning in one clean space, we help you launch your campaigns with confidence and keep your focus on growing your business, not correcting typos.