How to Edit the About You Section on a Facebook Business Page

Your Facebook About section is a small piece of digital real estate with a massive impact. It’s often the very first place potential customers look to figure out who you are, what you do, and why they should care. This guide will show you exactly how to edit every part of your About section and, more importantly, how to write it in a way that turns curious visitors into paying customers.

Why Your Facebook "About" Section Matters More Than You Think

It's easy to treat the "About" section as a one-and-done task - a few boxes to tick and then forget. But that's a mistake. A well-crafted About section is a powerful tool for your business marketing. Here’s why it deserves your attention:

• It's Free Discovery: Facebook is a search engine in its own right. When users look for "local coffee shops" or "graphic designers in Austin," the keywords in your About section help your Page show up in those results. A detailed profile is free, organic visibility.
• It Builds Trust and Credibility: A complete and professional-looking About section shows that you’re a legitimate, active business. Missing information or outdated details can create doubt and friction, sending potential customers clicking away to a competitor.
• It Sets the Tone for Your Brand: This is your chance to introduce yourself. You get to control the narrative. Is your brand quirky and fun? Professional and corporate? Warm and community-focused? The language you use here establishes your brand voice from a visitor's first interaction.
• It Drives Action: A good About section doesn't just inform, it directs. It gives people the tools they need to take the next step, whether that's visiting your website, calling your shop, or finding your physical storefront on a map.

A Quick Tour: Understanding the Different Parts of Your "About" Section

Before you start editing, it helps to know what you’re working with. Facebook organizes the About info into several categories. Depending on the Page Category you chose when setting up your page (e.g., Restaurant, Local Business, Personal Blog), some available fields will vary slightly. However, these are the core components you'll almost always see:

General & Contact Information

This is the quick-and-dirty, essential information.

• Category: What type of business are you? (e.g., "Restaurant," "Clothing Store," "Marketing Agency").
• Contact Info: Phone number, email address, and website URL. These create clickable shortcuts for anyone wanting to get in touch.
• Username: Your unique @-handle for your page (e.g., @postbase). This creates a clean URL (facebook.com/yourusername) and makes it easy for people to tag you.
• Location: Your physical address, which populates a map. This is vital for brick-and-mortar businesses.

The Details & Your Story

This is where you move beyond simple data and inject your brand’s personality.

• Story/About Info: This is a prime section to give visitors a deeper connection to your business or who you are. This section allows for a more narrative format including images, a great place to tell your origin story, and explain why you exist and who you serve.
• General/More Info/Additional information: Facebook has recently evolved this section but no matter what it is currently called, this is key real estate for a great short description about you or your brand. Unlike the larger Story/About section where you have tons of freedom, we've found it's a huge opportunity when you treat it as a 255-character summary that tells visitors exactly what value you provide.

Operational Business Info

This functional information sets clear expectations for your customers.

• Hours: Let people know when you’re open for business. You can customize hours for different days of the week.
• Price Range: Helps customers self-qualify. Options range from `$` (Inexpensive) to `$$$$` (Pricey).
• Services: If your Page Category allows it (like "Professional Service"), you can list the specific services you offer.

How to Edit Your Facebook Business Page "About" Section: Step-by-Step Instructions

Alright, let’s get into the step-by-step process. The interface can vary slightly depending on if you are managing a classic page or a page with the New Page Experience and if you’re using your desktop computer or the mobile app, so we'll cover both scenarios.

Editing on a Desktop Computer

Editing from a computer gives you the most room to work and is often the easiest way to make detailed changes.

1. Navigate to Your Page: Go to Facebook and select your business Page from the left-hand menu or by clicking your user profile picture in the top right. Make sure you are "acting" as your Page profile, not your personal profile. You will see an option to switch profiles if you manage more than one.
2. Access the About Section: From your Page's main feed, find the menu that runs horizontally under your Page's name and cover photo. Click on the "About" tab. This will take you to your full profile overview.
3. Select the Section to Edit: In the "About" area, you'll see all the different categories we just discussed (Contact and Basic Info, Story, etc.).
4. Click to Edit: Find the information you want to update. Hover over it and a pencil icon or an "Edit [section name]" hyperlink will appear. Click on it.
5. Make Your Changes: A pop-up window or an editable field will appear. Type your new information, correct any mistakes, or add what’s missing.
6. Save Your Work: Don't forget to click the "Save" button. Facebook doesn’t always save changes automatically in this section, so make sure you confirm them before navigating away.

Editing on the Mobile App

Making edits on the go is also straightforward once you know where to tap.

1. Open the App and Go to Your Page: Launch the Facebook app. Tap the menu icon (sometimes three horizontal lines) and navigate to your business Page. Again, make sure you’ve switched to managing as your Page.
2. Find the About Tab: On your Page's home screen, scroll down slightly or swipe the menu under your profile picture until you see the "About" tab. Tap it.
3. View Your Page Info: You will see a brief preview here. To access all of the editing options, look a bit further down, just under "General," and tap "Manage."
4. Find Your Details & Edit: Just under "Manage," tap "Page and tag settings". In this new screen, tap "Page info" to then tap the piece of information you want to update (like Website, Description, etc.). It will take you to the correct screen to edit or add the details you would like.
5. Save Your Changes: Type in your new information and tap the "Save" button to lock it in.

Beyond the Basics: How to Optimize Your "About" Section to Drive Results

Now that you know how to make edits, let's talk about what to write. Simply filling in the blanks isn't enough. The goal is to create an "About" section that actively works for your business.

1. Use Keywords Strategically

Think like a customer. What terms would they use to find a business like yours on Google or Facebook? "Vegan bakery," "content marketing agency," "pet-friendly cafe," "wedding photographer"? Brainstorm a list of core products, services, and identifiers. Weave these keywords naturally into your "General/More Info/Additional Information" and "Story" sections. This simple step helps Facebook’s algorithm understand what your page is about, showing it to a more relevant audience.

Example: Instead of saying "We sell clothes," a vintage store could write: "Your go-to source for curated vintage clothing, from 80s denim jackets to rare band tees and unique retro accessories."

2. Tell a Compelling Brand Story

The "Story" section (sometimes labeled "About Info") is your biggest opportunity to build an emotional connection. People don’t connect with faceless companies, they connect with stories, passion, and purpose. Don't just list what you do - explain why you do it.

• Share Your Origin: What problem did you set out to solve? What was the spark that started this journey?
• Define Your Mission: What is the bigger purpose behind your work?
• Speak to Your Customer: Address their pain points directly and explain how you help. Make them the hero of your story.
• Use a Conversational Tone: Write like you're talking to a friend. Ditch the corporate jargon and let your brand's personality shine through.

3. Keep Your Contact Information Flawless

This feels obvious, but it’s the most common and damaging mistake. One wrong digit in a phone number or a broken website link can mean a lost sale. Double-check everything. Make it as easy as possible for people to do business with you.

Also confirm the button on top of your Page properly links to your chosen call-to-action. Ensure any contact or website information here remains in sync with your action buttons as well.

4. Set the Right Expectations with Hours and Price Range

Frustration is a conversion killer. Keep your hours of operation meticulously updated, especially around holidays or special events. This prevents a potential customer from showing up to a closed door. The price range toggle works similarly - it helps people understand if your products or services fit their budget, helping qualify leads before they even contact you.

5. Use the "General" and "Additional Information" Sections Wisely

Your "General" description provides Facebook with a high-level overview of your business and its mission. This is used in several highly valuable ways, so spend some time perfecting it, ensuring you include a number of your previously identified search keywords.

Depending on if you're working a page with the classic page experience or you have already converted to the New Page Experience, Facebook provides a short (roughly 255 characters) description area to summarize what you're all about, giving visitors a fast takeaway. Think of it as your elevator pitch. Use this space for:

• Your snappy, memorable brand tagline.
• Key selling points ("Fair trade," "Family-owned," "Free local delivery").
• A clear statement of who you serve ("Helping small business owners master their social media").

Common Mistakes to Avoid

As you get to work, sidestep these common pitfalls:

• Leaving Fields Blank: An incomplete profile can look unprofessional and tells the algorithm (and your visitors) that you’re not very active or serious.
• Using Insider Jargon: Your customers don't know the industry acronyms or technical terms you use internally. Always write in clear, simple language that anyone can understand.
• The "Set It and Forget It" Mindset: Businesses evolve. Revisit your "About" section every quarter, or any time you add a new service, change your hours, or hit a new milestone. Keep it fresh and accurate.
• Brand Inconsistency: Does the tone and information on your Facebook page match your website, your Instagram bio, and your LinkedIn profile? Your brand story should be consistent across every platform to build recognition and trust.

Final Thoughts

Taking the time to thoughtfully complete and optimize your Facebook "About" section is one of the highest-return activities you can do for your page. It’s a foundational step that transforms your profile from a simple online presence into an effective tool for discovery, credibility, and brand building.

Of course, keeping all of your platforms up-to-date is just one piece of the puzzle. At Postbase, we built our tool to simplify the rest of your social media workload, especially if your strategy is heavily focused on video, Reels, and Shorts. By putting visual planning, multi-platform scheduling, and all your engagement into one clean dashboard, we help you stay consistent without the headache of managing everything across multiple tabs and apps.