How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

TikTok is built on conversation, and one of the most powerful ways to join in is by adding your own voice to what’s already buzzing on the platform. Reaction videos are a core part of that dialogue, allowing you to build on existing content, show off your personality, and create highly engaging posts with just a few taps. This guide will walk you through exactly how to create compelling reaction videos, from choosing the right clip to mastering TikTok’s native tools like Duet and Stitch.
Before jumping into the “how,” it’s helpful to understand the “why.” Reaction videos consistently perform well because they tap into a few key aspects of human psychology and platform mechanics:
You don't need a professional studio to create a fantastic reaction video. In fact, keeping it simple and authentic often works best on TikTok. Here’s all you really need.
TikTok gives you three main built-in options for creating reaction content, each serving a slightly different purpose. You don't need any external editing apps to get started.
Here’s the complete breakdown of how to film using each of TikTok’s primary reaction features.
The Duet is the classic reaction format. It's fast, easy, and intuitive.
When to use Duet: Best for real-time commentary, comedy bits where your expressions are key, or engaging with dances and challenges.
Stitch is your go-to when you need to set up a point before making it.
When to use Stitch: Perfect for answering questions (e.g., stitching a video that asks "Tell me about a time you..."), finishing a sentence, or delivering a clever punchline that follows the original clip.
This method gives you the most visual flexibility and is great for educational content or detailed breakdowns.
When to use Green Screen: Fantastic for 'debunking' videos, film or music critiques, tutorials, or informational content where you need to reference specific visual details.
Simply recording a reaction isn't enough. The best reaction videos add something new to the conversation. Here’s how to elevate your content.
Your facial expressions and body language do most of the talking. Don’t hold back! Genuine shock, big laughs, or visible confusion are far more engaging than a neutral expression. Let your authentic personality shine through. People connect with real emotions.
The biggest mistake creators make is just silently watching a video. Your audience can do that themselves. You need to add a unique layer of value. This can be:
Ask yourself: "What am I adding that makes this worth watching?"
This is non-negotiable. Always, always tag the original creator in your caption (e.g., “Duet with @originalcreator”). TikTok’s Duet and Stitch features do this automatically, but it's good practice to double-check. It’s the right thing to do, supports other creators, and can help get your video noticed by them and their followers.
The first three seconds matter most. Start with high energy to grab attention. Your caption should also work hard. Instead of just describing the video, ask a leading question like, "Did she really just do that?!" or "Wait for the end… you won't believe it." This prompts viewers to watch and encourages them to leave a comment with their own opinion.
Use relevant hashtags to help the TikTok algorithm understand what your video is about and show it to the right audience. Include hashtags related to the content (#duet, #stitch, #reactionvideo) as well as subject-specific tags (#funnyvideos, #marketingtips, #bakingfails).
Creating reaction videos on TikTok is a fantastic strategy for growing your account, showcasing your personality, and consistently staying relevant. By using built-in tools like Duet, Stitch, and Green Screen, you can easily join popular conversations and add your own unique voice without needing to come up with completely new ideas every time.
Once you’ve made a great reaction video, batching and scheduling your content is the key to staying consistent. At Postbase, we built our visual calendar because we know creators and social media marketers need to see their entire content plan at a glance, especially across multiple platforms. Being able to plan Weeks of TikToks, Reels, and Shorts in one place and trust that they'll post reliably makes it much easier to focus on what you do best: creating.
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