How to Customize a Facebook Page

A well-customized Facebook business page does more than just exist, it acts as your brand’s digital headquarters, a space designed to welcome visitors, communicate your value, and guide them toward a specific action. This article breaks down exactly how to transform a generic page into a polished, professional hub that attracts followers and builds your brand. We'll cover everything from your visual identity and page layout to the call-to-action button that turns visitors into customers.

Start with a Strong Visual Foundation

First impressions count, and on Facebook, your profile picture and cover photo are the first things people see. Getting these right sets the tone for your entire page and establishes brand recognition instantly.

Your Profile Picture: The Face of Your Brand

Your profile picture is your icon. It appears in the news feed, in comments, and alongside every interaction your page makes. For that reason, it needs to be simple, recognizable, and clear, even when viewed as a tiny circle on a mobile screen.

• For Businesses: Your logo is almost always the best choice. Use a high-resolution version that's been formatted to fit neatly into a square (Facebook will crop it into a circle). Avoid logos with tiny text or overly complex details that become unreadable when scaled down.
• For Personal Brands/Consultants: A professional headshot works best. Choose a photo where your face is clearly visible, well-lit, and set against a clean background. Consistency is important here, using the same headshot across all your social media profiles (like LinkedIn and X) builds a cohesive professional identity.

Facebook displays page profile pictures at 176x176 pixels on computers and 128x128 pixels on smartphones, so upload a high-quality square image - at least 500x500 pixels - to avoid any blurriness.

Your Cover Photo/Video: Your Digital Billboard

If your profile picture is your logo, your cover photo is your billboard. It’s an expansive piece of visual real estate right at the top of your page, giving you a chance to tell a bigger story. A generic stock photo won't cut it. Instead, use this space strategically.

Great ideas for your cover photo include:

• Showcasing Your Product: Feature your star product in a high-quality lifestyle shot.
• Highlighting Your Team: A warm, authentic photo of your team can humanize your brand.
• Announcing an Event or Promotion: Create a graphic promoting an upcoming webinar, sale, or event. Remember to update it once the promotion ends!
• Illustrating Your Brand’s Value: If you sell a service, show the result. A web designer might show a beautiful website, while a coach could use a powerful quote or testimonial.

The optimal size for a cover photo is 851x315 pixels for desktops. But remember to check how it looks on mobile, as Facebook crops the sides. Center your most important visual elements to ensure they're visible on all devices.

For an even more dynamic impression, consider using a cover video. A short, 20-90 second video can grab attention instantly. A restaurant could show off its kitchen in action, a software company could offer a short product demo, or a band could feature a clip from its latest music video.

Nail Your "About" Section: Tell People Who You Are

After your visuals, the "About" section is the most important part of your page. It’s where people go to learn what you do, and it’s heavily indexed by both Facebook's internal search and Google. Leaving this area incomplete is a missed opportunity to attract and inform potential customers.

1. Choose Your Page Name and Username. Your Page Name should be your official business name. Your username (e.g., @YourBrandName) creates your custom URL (facebook.com/YourBrandName). Make it clean, short, and consistent with your handles on other social media platforms.
2. Select the Right Category. Be specific. Don't just pick "Business," choose "Restaurant," "Marketing Agency," or "Clothing Brand." This helps Facebook show your page to a more relevant audience. You can add up to three categories.
3. Fill Out All Contact Information. Don't leave blanks. Add your website, phone number, email address, and physical address (if applicable). Every filled field makes your business look more legitimate and gives users more ways to connect with you.
4. Write a Compelling Description. The short "Intro" description appears right below your profile picture. It should be a concise, one-sentence elevator pitch that explains what you do and for whom.
5. Use the "Our Story" or "Additional Information" Section. This is your chance to expand. Don't just repeat your services - tell a story. Why did you start this business? What problems do you solve for your customers? Use a friendly, conversational tone to connect with readers on a deeper level. This is a perfect place to include keywords related to your industry to improve your page’s discoverability.

Optimize Your Page Layout with Templates and Tabs

Not all Facebook Pages are built the same. A restaurant needs a "Menu" tab, while a non-profit needs a "Donations" button. Facebook’s templates and customizable tabs allow you to organize your page to best suit your goals.

Choose the Right Page Template

Facebook offers several pre-built templates designed for different types of organizations.

To access this, go to your page’s Settings >, Templates and Tabs.

• Standard: The default template, good for all page types.
• Services: Designed for service-based businesses, highlighting a "Services" tab where you can list your offerings.
• Shopping: Ideal for e-commerce brands, this template showcases a "Shop" tab where you can feature products.
• Business: A general-purpose template, a good choice for B2B brands.
• Restaurants & Cafes: Features tabs for menus, hours, and location.
• Non-profit: Includes a prominent button to encourage donations.

Selecting the right template automatically arranges the tabs on your page in the most logical order for your business type.

Customize and Reorder Your Tabs

Even after choosing a template, you can further customize your page's layout. You can drag and drop your tabs to prioritize what’s most important. For a musician, the "Events" tab should be near the top. For a photographer, "Photos" and "Reviews" tabs are essential. The goal is to make it easy for visitors to find the most relevant information without having to search for it.

You can also add or remove tabs. For instance, if you don’t have an upcoming event, you can disable the "Events" tab until you do to keep your page looking clean and focused.

Set Up Your Main Call-to-Action (CTA) Button

That big blue button underneath your cover photo is an incredibly powerful tool. It's your page’s primary call to action, offering a clear next step for any visitor. Make sure it aligns directly with your most important business goal.

Some of the most popular CTA options include:

• Shop Now: Links directly to your e-commerce store or product page.
• Book Now: Connects to your appointment booking software.
• Contact Us: Opens a contact form or directs users to your contact page.
• Sign Up: Sends users to a landing page to join your email list.
• Learn More: Links to your website’s homepage or a detailed service page.
• Watch Video: Directs users to a promo video, a YouTube channel, or a welcome video.

To set it up, click "Add a Button" just below your cover image and follow the prompts. Always test the button after setting it up to make sure the link works correctly.

Curate Your Feed by Pinning a Post

Your timeline is a living record of your content, but a pinned post lets you control the very first thing people see when they scroll down. It replaces the reverse-chronological order and anchors a specific post to the top of your page until you unpin it.

This is extremely useful for:

• Major Announcements: A new product launch, an upcoming event, or a big company update.
• Evergreen Content: Your most valuable blog post, an introduction video about your brand, or answers to frequently asked questions.
• Top-Performing Content: An engaging post that received lots of likes and comments, showcasing positive social proof.
• Promotions or Lead Magnets: Drive traffic to a current sale or offer a free resource in exchange for an email signup.

To pin a post, simply find the post on your timeline, click the three dots (☰) in the top-right corner, and select "Pin to top of page."

Final Thoughts

Effectively customizing your Facebook Page transforms it from a simple social profile into a powerful, interactive landing page for your brand. By optimizing your visuals, fine-tuning your information, arranging your layout, and guiding users with a clear call-to-action, you create a professional and welcoming experience that encourages connection and trust.

Of course, once your page is perfectly set up, the real work begins: filling it with great content consistently. After wrestling with clunky tools ourselves, we built Postbase to make that simpler. Our visual calendar lets you see your whole month at a glance, keeping your customized page from ever looking empty, while our rock-solid scheduling means your content - especially videos - goes live reliably every time you schedule it.