Facebook Tips & Strategies

How to Create a Facebook Page on Mobile

By Spencer Lanoue
October 31, 2025

Creating a Facebook Page for your brand, business, or project doesn't require a laptop or a complicated setup process. You can get it done in about 15 minutes right from your phone. This guide will walk you through every step of creating a professional Facebook Page on your mobile device, setting you up for a strong start to building your online community.

First, Why Does a Facebook Page Still Matter?

In a world of TikTok dances and disappearing Stories, is a classic Facebook Page still relevant? Absolutely. Think of it less like just another social feed and more like your brand's digital headquarters. It’s a stable, searchable hub where your audience can reliably find you - which isn't always the case with trend-driven, algorithmic feeds.

A Facebook Page gives you:

  • A Professional Presence: A Page separates your business identity from your personal profile. It provides a dedicated space for customers, fans, and followers to engage with your brand.
  • Discoverability: Facebook Pages are indexed by Google, meaning a well-optimized page can show up in search results. People searching for your business or services on Facebook itself can find you through your Page name, category, and bio.
  • Access to Tools: Only Pages get access to Facebook’s business tools, including advertising platforms, detailed analytics (Insights), and integration with scheduling tools.
  • A Central Hub: For many local businesses, the Facebook Page acts as a mini-website. You can list your hours, location, services, contact information, and even a menu, all in one easy-to-find place.

A Page signals that you’re legitimate and open for business. It’s where you can build trust, handle customer service in Messenger, share updates, and direct traffic to your website or brick-and-mortar store.

Before You Begin: Prep for Success

Having a few things ready will make the setup process smooth and fast. Take a few minutes to gather these items on your phone:

  • Page Name: This should be your official business name or the name people know you by. Keep it simple, clear, and recognizable. If your name is already taken, try adding a location (e.g., "The Modern Baker NYC") or a modifier (e.g., "The Modern Baker Co.").
  • A Profile Picture: For most brands, this should be your logo. Make sure it’s a high-quality, square image that’s easily recognizable even when viewed as a tiny icon. (Facebook will display it at 176x176 pixels on computers, but higher resolution is better.)
  • A Cover Photo: This is the large banner image at the top of your page (851x315 pixels). Use this space creatively to showcase your products, your team, your physical location, or your brand's personality. Don't crowd it with text, a strong visual is best.
  • A Short Bio: Prepare a sentence or two that clearly explains what your brand does or what the page is about. Think of it as your elevator pitch. You’ll want to front-load important keywords here so people immediately understand who you are.
  • Contact Info (Optional but recommended): Have your website URL, business phone number, and email address handy. If you have a physical location, make sure you have the exact address.

How to Create a Facebook Page on Mobile: The Step-by-Step Guide

Now that you're prepared, let's build your Page. These steps apply to both the iOS and Android Facebook apps, though the exact icons might vary slightly in appearance.

Step 1: Open the Menu and Find 'Pages'

Open your Facebook app and tap on the Menu icon, which looks like three horizontal lines. On some phones, it might also show your profile picture. This is typically located in the bottom-right corner of the screen on iOS or the top-right on Android.

From the Menu screen, tap on the 'Pages' option. It usually has an orange flag icon next to it.

Step 2: Start Creating Your Page

Once you’re in the 'Pages' section, you'll see a button near the top of the screen that says '+ Create'. Tap that button to get started.

Step 3: Name Your Page and Select a Category

First, you’ll be prompted to enter your Page Name. Type in the name you prepared earlier. Remember, this is your brand's primary identifier on the platform.

Next, you must add at least one Category. This is really important for getting discovered. As you start typing, Facebook will suggest categories. Choose the most specific and relevant ones for your business. For example, use 'Coffee Shop' instead of the generic 'Business'. You can add up to three categories.

Step 4: Write Your Bio

Now it's time for that short description you wrote. The prompt will ask, "Describe what your page is about." Paste or type your bio here. Keep it concise, engaging, and focused on helping people understand what you offer or the purpose of your community. You can change this later, so don't worry about getting it absolutely perfect on the first try.

Step 5: Fill in Your Contact Information

Facebook will now guide you through adding essential details. You’ll have fields for:

  • Contact: Add your website, email, and phone number. If you don't have one of these, you can leave it blank. Adding a website is highly recommended as it drives traffic and adds credibility.
  • Location: If you're a local business, adding your address, city, and zip code is essential. This helps your page appear in local searches and lets people "check-in" at your location.
  • Hours: Set your business hours. You can choose "Always Open," "Permanently Closed," "No hours available," or specify your operating hours for each day of the week. Keeping this accurate builds trust with customers.

Fill out as much of this as you can. A complete profile looks more professional and trustworthy.

Step 6: Customize Your Profile and Cover Photo

This is where you bring your Page to life visually. Tap the camera icons to upload your profile picture (your logo) and your cover photo. You can select them directly from your phone's photo library. Drag to reposition them as needed until they look right, then tap 'Save.'

Step 7: Connect WhatsApp (Optional)

Facebook may prompt you to connect your WhatsApp account. If you use WhatsApp Business for customer support, this is a great step. It adds a WhatsApp button to your page, allowing people to message you directly outside of Facebook Messenger. If you don’t use WhatsApp, you can simply skip this step.

Step 8: Invite Your Friends

Facebook makes it easy to get your first followers by suggesting you invite friends from your personal profile. While it's tempting to invite everyone, be strategic. Invite people who you think would be genuinely interested in your brand. A small but engaged following is far more valuable than a large, uninterested one. You can select a handful of relevant friends and send the invites, or skip for now if you want to add content first.

Step 9: Stay Informed and Publish!

Finally, you’ll be asked about notifications. It's a good idea to keep "Page notifications on your profile" turned on at the start. This way, you won't miss important comments or messages.

Tap 'Done', and you're officially live! Facebook will automatically switch you into your new Page view, where you can now manage it as an administrator.

Your Page Is Live! What Now?

Creating the Page is just the beginning. To set yourself up for long-term growth, complete these immediate next steps.

1. Create a Welcome Post

Don't leave your new audience with an empty feed. Your very first post should be a simple welcome message. Introduce your brand, thank people for joining you, and maybe ask a question to get a bit of engagement. You can pin this post to the top of your Page, so it’s the first thing new visitors see.

2. Complete ALL Page Information

Go to your Page's dashboard and look for sections called 'Edit' or 'About.' Scour these sections and fill in every single relevant field. Is there a place to add prices, list services, or link to your other social profiles? Do it. A fully filled-out page not only gives visitors more confidence in your brand but also gives Facebook more information to help people discover you.

3. Customize Your Action Button

Under your cover photo, you'll see an "Action Button." By default, it might say 'Send Message.' Tap it to change what it does. You can have it direct people to 'Shop Now' on your website, 'Book Now' on a scheduling service, 'Call Now', or 'Sign Up' for a newsletter, and more. Align this button with your primary business goal.

4. Build a Content Rhythm

Your Page is worthless without content. Consistency is everything on social media. Plan to post regularly - it doesn't have to be every day, but it should be predictable. Mix up your content types with photos, short videos, links to blog posts, and text-based updates. Focus on providing value, whether that's through entertainment, education, or inspiration, rather than just constantly selling.

Final Thoughts

Creating an effective Facebook Page from your mobile device is straightforward and fast. It’s an essential first step in building a professional online presence, establishing authority in your niche, and creating a direct line of communication with your audience.

Now that your Page is set up, the next challenge is managing it consistently without feeling overwhelmed. When you’re juggling other platforms like Instagram or TikTok, it's easy for content creation to become a scramble. Looking ahead, since we created Postbase for this exact problem, we designed it to help you organize everything from a simple visual calendar. You can plan and schedule content across all your accounts at once, ensuring your new page always has fresh content going live, even when you’re busy with other things.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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