How to Create a Facebook Business Page on Mobile

Setting up your Facebook Business Page from your phone is faster and easier than you think. You don’t need to be sitting at a desk to get your brand, business, or side hustle officially on the world's largest social network. This guide will walk you through every step of creating and optimizing your page directly from your mobile device, so you can start connecting with your audience today.

Why a Facebook Business Page Still Matters

In a world of TikToks and Reels, is a Facebook Page still necessary? Absolutely. Think of it as your brand’s digital headquarters. It’s a place where potential customers can find reliable information, a hub for your community to gather, and a powerful engine for targeted advertising. Unlike a personal profile, a Business Page gives you access to a suite of professional tools.

• Credibility and Discovery: A professional page legitimizes your business. It allows you to show up in search results both on and off Facebook, giving people a stable place to find your hours, contact info, and updates.
• Powerful Advertising Tools: Running ads from a personal profile isn’t possible. A Business Page unlocks Meta’s robust advertising platform, allowing you to reach incredibly specific audiences based on demographics, interests, and behaviors. This is how you find new customers and grow your reach beyond your initial followers.
• Access to Analytics: How many people did your last post reach? Where are your followers from? Which content resonates the most? Facebook Insights, available only to Pages, gives you the data you need to understand what’s working and what’s not, so you can create better content over time.
• Communication Hub: Your page is a direct line to your audience. Through Messenger, comments, and posts, you can answer questions, gather feedback, and build genuine relationships with the people who support your business.

Essentially, your Facebook Business Page is the foundation of your entire marketing strategy on the Meta platform. It’s not just a profile, it's a vital business asset.

Before You Begin: Prep Your Assets

A little preparation goes a long way. Having these items ready on your phone will make the setup process smooth and quick. Don’t worry about perfection, you can always update these later.

• Page Name: This should be your business name. If it’s taken, consider adding a location (e.g., “Stella’s Cafe NYC”) or a descriptor (e.g., “Apollo Digital Marketing”) to make it unique. Keep it simple and easy to remember.
• A Profile Picture: This is the small circular image that appears next to all your posts and comments. For most businesses, this should be your logo. The ideal size is 170 x 170 pixels, but any clear square image will work well when uploaded from your phone.
• A Cover Photo: This is the large banner image at the top of your page. It’s your chance to make a first impression. Use it to showcase your products, your team, your physical location, or an ongoing promotion. The recommended size is 851 x 315 pixels for mobile. A simple, compelling image or graphic works best.
• A Short Description (Bio): Prepare a concise, one- to two-sentence description of what your business does. You'll need this for your Page's bio section. Think elevator pitch: what do you offer, and for whom?
• Contact Information: Have your business website, email address, and phone number (if applicable) handy.

Step-by-Step: How to Create Your Facebook Page on Mobile

Ready to go? Grab your phone, open the Facebook app, and let’s build your page in just a few minutes.

Step 1: Open the Menu and Find "Pages"

Open your Facebook app and tap the Menu icon in the bottom-right corner (it looks like three horizontal lines or your profile picture). In the menu grid, find and tap on the “Pages” icon (it often looks like an orange flag). This will take you to a screen showing all the pages you currently manage or like.

Step 2: Start the Creation Process

At the top-left of the Pages screen, you'll see a “+ Create” button. Tap it. You will be greeted with a “Create Your Page” splash screen. Tap the blue “Get Started” button at the bottom.

Step 3: Choose Your Page Name

On the next screen, you’ll be prompted to enter your Page name. Type in the business name you prepared earlier. Make sure it's spelled correctly and is free of special characters that might make it hard to find. When you're happy with it, tap “Next.”

Step 4: Select Your Category

Now, you need to choose at least one category that best describes your business. Start typing a relevant keyword (e.g., “restaurant,” “consultant,” “clothing store”), and Facebook will suggest categories. You can select up to three. This is important because it helps Facebook show your page to relevant audiences and helps people understand what you do at a glance. After choosing your categories, tap “Create.”

Step 5: Fill in Your Business Details

After a moment, Facebook will prompt you to fill out more information. This section typically has several fields:

• Bio: This is where that short description you prepared comes in. Write a clear, brief summary of your business.
• Contact: Add your website, email, and phone number. This is how potential customers will get in touch.
• Location: If you have a physical location or serve a specific area, add your address, city, and zip code. This allows people to find you on maps and "check-in" to your business.
• Hours: Set your opening hours. You can choose “No hours available,” “Always open,” or set specific hours for each day of the week. This is extremely helpful for local businesses.

Fill in as much as you can and tap “Next.”

Step 6: Customize Your Page with Photos

Now it’s time to add your visual identity. You'll see two buttons: "Edit Action Button" and "Next." Tap "Next" for now, we'll come back to the button. The following screen allows you to add your profile picture and cover photo. Tap the camera icons for each, and select the logo and banner image you prepared from your phone’s photo library. Once they’re uploaded and positioned, tap “Next.”

Step 7: Connect WhatsApp (Optional)

Facebook (Meta) will then ask you to connect your page to a WhatsApp account. This is a great feature if you use WhatsApp Business to communicate with customers, as it adds a button to your page. If you don't use it, simply tap “Skip” at the top right.

Step 8: Invite Friends to Start Growing

Your Page is almost ready! Facebook will suggest you invite your personal friends to like your new page. This can be a good way to get your first few followers, but you might want to wait until you have a few posts up so they see an active, professional page. When you’re ready, you can invite friends from here. Or, tap “Next” to move on for now.

Finally, you’ll be asked about page notifications. Keep these on to stay updated on activity. Tap “Done.” That’s it! Facebook will switch you to your new Page’s profile, and you are officially live.

Your Page is Live! What's Next?

Creating the page is just the beginning. Now it’s about making it a valuable resource for your audience. Here are a few essential first steps to take.

1. Complete All Page Sections

Go to your Page's "About" section and fill in everything you can. The more complete your page is, the more professional and trustworthy it appears. Look for sections like your “Story” - a great place to tell a more detailed narrative about your brand's mission and origins.

2. Customize Your Call-to-Action (CTA) Button

At the top of your page, you’ll see an “Action Button.” This is a powerful tool to drive a specific behavior. Tap on it and choose the option that makes the most sense for your business goal. Options include:

• Message
• Call Now
• Send Email
• Shop on website
• Watch Now
• Book Now

Linking this to your contact method, online store, or booking site is a smart move.

3. Create and Pin Your First Welcome Post

Your page shouldn't feel empty when people first visit. Create your first post welcoming new followers. You could introduce your brand, share a behind-the-scenes photo, or announce a special launch promotion. Once you’ve published it, tap the three dots on the post and select “Pin to top of page.” This will keep your welcome message at the top so it’s the first thing new visitors see.

4. Switch to the Meta Business Suite App

While you can manage your page from the standard Facebook app, it's clunky for business use. Download the free Meta Business Suite app. This app is a game-changer for mobile management. It gives you a unified inbox for Facebook and Instagram messages and comments, easy access to post scheduling, detailed analytics, and ad management - all in one place. It keeps your business activity separate from your personal profile, making it much easier to focus.

Final Thoughts

Creating a Facebook Business Page on your mobile device is a simple, straightforward process that you can complete in under 15 minutes. By following these steps, you've built a powerful foundation for connecting with customers, growing your brand, and driving real-world business results right from the palm of your hand.

Of course, once your page is created, the real work of managing your content begins. Juggling different platforms, trying to keep up with comments, and figuring out what to post can quickly become overwhelming. We built Postbase because we believe managing social media shouldn't feel like wrestling with tools from a different era. Our platform is designed for today’s content - think short-form video and multi-platform campaigns - and our visual calendar, unified inbox, and reliable post scheduling help you stay consistent and engaged without the chaos of legacy tools.