How to Create a Business Facebook Page

Setting up a Facebook Business Page is your digital storefront, online community hub, and direct line to over 2.9 billion potential customers all rolled into one. This guide will walk you through creating a page from scratch, optimizing it for discovery, and planning your first pieces of content to start building your brand’s home on social media.

First Things First: Why Your Business Still Needs a Facebook Page

In a world of TikTok dances and viral X threads, you might wonder if a Facebook Page is still relevant. The answer is a resounding yes. A well-maintained Facebook Page isn't just a placeholder, it's a fundamental part of a modern digital strategy. For many customers, if they can't find your business on Facebook, you might as well not exist.

Here’s the quick breakdown of why it’s non-negotiable:

• Digital Credibility: A Facebook Page legitimizes your business. It shows that you're active, accessible, and ready to engage with customers. It's often the first place people look for reviews, business hours, and contact information.
• Unmatched Audience Reach: With billions of users, a significant portion of your target audience is almost certainly on the platform. It remains one of the most effective places to connect with a wide range of demographics.
• Powerful Advertising Tools: To run highly targeted ads on Facebook and Instagram, you need a Facebook Business Page. Its advertising platform allows you to zoom in on specific interests, behaviors, and locations, giving you more bang for your marketing buck.
• Direct Customer Communication: The page serves as a two-way communication channel. Customers can ask questions, leave reviews, and send messages through Messenger, giving you a chance to provide stellar customer service and build lasting relationships.
• Valuable Analytics: Facebook Insights provides a treasure trove of data about who your followers are, where they're from, and what content they respond to most. This information is gold for refining your marketing strategy.

How to Create a Business Facebook Page: The Step-by-Step Guide

Creating your page is a straightforward process that you can complete in under 30 minutes. Let’s get it done.

Step 1: Get to the Starting Line

To begin, you’ll need a personal Facebook profile. Your personal profile and business page will be linked on the backend for management purposes, but your personal information won't be visible on your business page.

Once you’re logged into your personal profile, head over to the page creation URL: www.facebook.com/pages/create/.

Step 2: Fill In Your Basic Business Information

You’ll be prompted to enter three key pieces of information on the left side of the screen. As you type, you'll see a preview of your page update on the right.

• Page Name: This should be your official business name. Keep it clean and simple. If your business is "Sally's Seaside Cupcakes," use that, not "Sally's Super Awesome Seaside Cupcakes and More." A straightforward name makes you easy to find and remember.
• Category: Start typing what your business does, and Facebook will suggest categories. You can choose up to three. Pick the most specific ones you can, as this helps Facebook show your page to relevant audiences. For Sally’s, "Bakery," "Cupcake Shop," and "Dessert Shop" would be perfect.
• Bio: You have a short space here to describe what your business does. Think of it as your elevator pitch. Make it customer-focused. For example: "Handcrafted, beach-inspired cupcakes and treats made with fresh, local ingredients. Your sweet escape in the heart of downtown."

Once these are filled out, click the "Create Page" button.

Step 3: Add Your Brand's Visual Identity

Your profile picture and cover photo are the first things people see. Bland or low-quality visuals can make an otherwise professional business look amateur.

• Profile Picture (Recommended size: 170x170 pixels): Your logo is usually the best choice here. It’s what will appear as the tiny icon next to all your posts and comments, so it needs to be clear and recognizable even when small.
• Cover Photo (Recommended size: 851x315 pixels for desktop): This is your billboard. Use this prime real estate to showcase your products, your team, your physical location, or a current promotion. Don't be afraid to change it seasonally or to highlight special events. Pro tip: Keep important text or imagery centered, as the photo crops differently on mobile.

Step 4: Fill Out Your Page Sections (Don’t Skip This!)

On the next screen, Facebook will prompt you to complete more sections. So many businesses set up the basics and then stop. Filling out these details is what separates a good page from a great one and gives your customers the information they’re looking for.

• Add Your Website: Link directly to your business website. This is one of the most important things you can do.
• Add Contact Info: Put in your phone number and business email so people can get in touch easily.
• Add Location and Hours: If you have a physical storefront, add your address and business hours. This information integrates with Facebook's map features and helps people find you in person.
• Add an Action Button: At the top of your page, you’ll see an option to "Add an Action Button." This is your primary call-to-action (CTA). You can customize it to "Book Now," "Shop Now," "Contact Us," "Send Message," or "Watch Video," depending on your business goals. Make it align with the action you most want a visitor to take.

Step 5: Make Your Page Easily Discoverable

There's one more critical step to take after setting up the initial page details. You need to create a custom username for your Page.

Set Your Page Username (@handle)

Your username appears in your Page's custom URL (e.g., facebook.com/YourBusinessName) and is how people can easily "tag" you in their posts. Under your Page title, click "Create @username."

Your username should be as close to your business name as possible. For our example, @SallysSeasideCupcakes is perfect. This makes your URL clean and easy to share.

Optimizing Your Page for Success from Day One

You’ve built the house, now it's time to make it a home. These next steps will help you start building momentum and turning your new page into a thriving community hub, starting with optimizing it for success.

1. Create and Pin a Welcome Post

Before you start inviting people to like your page, you need some content waiting for them. Your very first post is a great opportunity to introduce your business, what you offer, and why people should follow you. Once you’ve published it, click the three dots in the top-right corner of the post and select "Pin to top of page." This post will now stay at the top of your feed as a welcome message for all new visitors.

2. Invite Your First Fanbase

Once your Page looks complete and has a welcome post, it’s time to get your first followers. Facebook will prompt you to invite friends from your personal profile. Be selective and start with close friends, family, and past customers who are likely to engage positively. An initial burst of engagement tells Facebook's algorithm that your content is worth showing to more people.

Beyond Facebook's invite tool:

• Post about your new page on your other social channels (like Instagram, LinkedIn, or X).
• Add a link to your Facebook Page in your email signature.
• Send an email to your subscriber list announcing the page launch.

3. Customize Your Page Tabs

On the left-hand menu of your page, you'll see tabs like "About," "Photos," "Reviews," and "Events." You can reorder or hide these to better suit your business. For example, a restaurant should prioritize the "Menu" and "Reviews" tabs, while a service-based business might want to feature their "Services." You can manage this in your Page Settings.

What to Post: Building Your Content Strategy

The dreaded "what do I post?" question. Don’t overthink it, especially at the beginning. The key is to be consistent and to provide value. Aim to post 3-5 times per week to start.

Establish Your Content Pillars

Think about 3-5 core themes, or "pillars," that you'll consistently talk about. This keeps your messaging focused and teaches your audience what to expect from you. For Sally's Seaside Cupcakes, the pillars could be:

• Product Showcase: Beautiful photos and Reels of daily cupcake creations.
• Behind the Scenes: A video showing the baking process or a story introducing a team member.
• Community Spotlight: Featuring a local event the shop is part of or highlighting another local business partnership.
• Educational Tips: Sharing a quick baking tip or explaining where an ingredient is sourced from.

Vary Your Content Formats

Keeping your feed fresh requires a mix of different content types. Social media today is driven by a variety of formats, so lean into them.

• High-Quality Images: Still the bread and butter of social media. Showcase your products, your customers (with permission!), or your space.
• Short-Form Video (Reels): This is a massive driver of organic reach. Learn how to create simple videos like a quick tour, packing an order, or a sped-up "making of" clip. It doesn't need to be Hollywood-level production.
• Questions and Polls: Simple text posts or stories that ask your audience a question are an easy way to spark engagement. ("Which flavor should we bring back next month: Lemon Lavender or Chocolate Chai? 🍋 vs ☕")
• Share Blog Posts and Links: Drive traffic back to your website by sharing helpful articles or product pages.

Start with what feels manageable and listen to what your audience responds to through your Page Insights. This data will tell you exactly what’s working and what’s not.

Final Thoughts

Creating a Facebook Business Page is a foundational step that opens up a world of possibilities for connecting with customers, building brand loyalty, and driving real-world results. Follow the steps above to build a professional, informative page that’s optimized for success from the very beginning.

Once your page is live, the work of managing it begins. Consistent posting, responsive engagement, and tracking performance are what turn a Facebook Page from a simple listing into a true marketing asset. Instead of logging in daily to post content, we built Postbase to make that process effortless. You can plan your content visually on a calendar, schedule posts (including Reels and videos) across all your profiles at once, manage engagement in a single inbox, and see what's working with clear analytics - all without the overwhelming complexity of older tools.