How to Get Facebook Page Followers

Growing your Facebook Page followers isn't about finding a secret hack, it’s about consistently implementing a solid strategy. This guide will walk you through actionable techniques to build a thriving community, from optimizing your page and creating compelling content to promoting your presence both on and off the platform.

Set Your Page Up for Follower Success

Before you spend any time or money trying to attract new followers, your Page needs to look professional, complete, and trustworthy. An incomplete or sloppy-looking Page can turn potential followers away before they even read your first post. Think of your Page as your digital storefront - it needs to be welcoming.

Complete Every Single Profile Section

This sounds basic, but it’s often overlooked. Go through your Page’s settings and fill out everything you can. This includes:

• About Section: Clearly explain what your Page is about, who you serve, and what value you provide. Use keywords your ideal follower might search for.
• Contact Information: Add your website link, email address, and phone number (if applicable). This small detail adds a layer of legitimacy.
• Location: If you're a brick-and-mortar business, having your address listed is essential for local discovery.

A fully completed profile not only helps users understand who you are but also signals to Facebook's algorithm that your Page is credible, which can help with visibility.

Create a High-Quality First Impression

Vague or unprofessional brand visuals can instantly kill credibility. Your profile picture and cover photo are the first things people see, so make them count.

• Profile Picture: For most brands, this should be your logo. Make sure it's a high-resolution file that’s clear and legible even when displayed as a small circle in the news feed.
• Cover Photo: This is a larger piece of visual real estate. Use it to showcase your products, your team, an upcoming event, or a tagline that captures your brand's essence. Canva is a great tool for creating a cover photo with the correct dimensions.

Claim Your Custom URL

When you first create a Facebook Page, you’re assigned a generic URL with a long string of numbers. A custom URL (like `facebook.com/YourBrandName`) is much cleaner, more memorable, and easier to share. In your Page's "General" settings, you can edit your username to create a custom URL. Try to keep it consistent with your handles on other social media platforms.

Create Content That Earns Followers

Even with a perfectly optimized Page, you won't gain followers without great content. Your goal should be to create posts that are so valuable or entertaining that people feel compelled to follow you to see more. Here’s how to do it.

Identify and Serve Your Audience

Stop guessing what your audience wants and start creating content specifically for them. Ask yourself:

• Who is my ideal follower?
• What are their biggest pain points or interests?
• What kind of information are they looking for?
• What entertains them or makes them laugh?
• How can my brand provide a solution, an escape, or a piece of valuable knowledge?

Once you understand their world, you can create content that resonates deeply. A local bakery, for example, might post video tutorials on frosting techniques or behind-the-scenes looks at morning prep, because their audience values community connection and baking tips.

Prioritize High-Engagement Formats

Not all content formats are created equal on Facebook. The algorithm currently favors video, especially short-form content that keeps users on the platform.

• Facebook Reels: Short, vertical videos are getting heavily promoted in the feed. Use them for quick tips, before-and-after transformations, product demos, or fun, trending audio clips relevant to your industry.
• Live Video: Going Live is one of the best ways to get real-time engagement and a significant boost in reach. Host Q&A sessions, interview experts, broadcast an event, or give a behind-the-scenes tour. The raw, unscripted nature of Live video builds trust.
• High-Quality Images: While video is dominant, stunning imagery still performs well. Use visually appealing carousels, infographics, and user-generated photos to tell a story or share valuable information in a skimmable format.

Stick to a Consistent Publishing Schedule

Consistency is perhaps the single most important factor in organic growth. Posting sporadically signals to both users and the algorithm that your Page isn’t a reliable source of content. Aim to post at least 3-5 times per week to stay top-of-mind.

Look at your Meta Business Suite insights to see when your audience is most active and schedule your posts to go live during those peak times. An active, consistent Page tells new visitors that you're worth following.

Ask Questions and Encourage Interaction

Your captions shouldn't just be announcements, they should be conversation starters. End your posts with an open-ended question to prompt comments. For example, instead of saying, "Here's our new coffee flavor," try, "Our new Pumpkin Spice Cold Brew is here! What's your coffee order you can't live without?" This simple shift invites engagement, which boosts the visibility of your post and, by extension, your Page.

Use Facebook’s Free Tools for Growth

Facebook gives you several built-in features designed to help you grow your audience. These low-effort methods can provide a steady stream of new, relevant followers.

Invite People Who Engage With Your Posts

This is one of the most effective and underutilized growth tactics on the platform. When someone who doesn't follow you reacts to one of your posts (with a Like, Love, etc.), you have the option to invite them to follow your Page. Simply click on the list of reactions to a post, and you'll see an "Invite" button next to their name.

These people have already shown an interest in your content, making them highly likely to accept the invitation. Make it a daily or weekly habit to go through your popular posts and invite every non-follower.

Invite Your Personal Friends

When you're just starting, your first followers will likely be friends, family, and colleagues. Navigate to your Page and find the option to invite your personal friends. Don't worry about being pushy, Facebook sends a simple, unintrusive notification. This initial boost in followers provides social proof for new visitors who come across your Page later.

Be an Active Participant in Relevant Groups

Find Facebook Groups where your ideal audience hangs out. The key here is not to spam the group with links to your Page. Instead, participate authentically as your Page. Add value by answering questions, offering legitimate advice, and becoming a trusted resource. When you provide genuine help, people will naturally become curious and click through to visit and follow your Page.

Promote Your Page Beyond Facebook

To reach new people, you need to extend your Page's presence beyond its virtual walls. Integrating your Facebook Page into your other marketing channels is an easy win.

• Add Your Page Link to Your Email Signature: Every email you send is a marketing opportunity. Add a small social icon linking to your Facebook Page in your company’s email signature.
• Cross-Promote on Other Social Platforms: If you have a following on Instagram, X, TikTok, or LinkedIn, occasionally remind those followers to connect with you on Facebook, too. Since an algorithm controls what they see, you can highlight exclusive content or community discussions they might be missing.
• Embed Your Feed on Your Website: Use a Facebook Page plugin to embed a follow button or a feed of your latest posts on your website's homepage, sidebar, or contact page. This allows site visitors to follow you with a single click without ever leaving your website.
• Collaborate with Other Creators or Brands: Partner with a non-competing brand that serves a similar audience. You can do a joint giveaway, go Live together, or simply do a cross-promotional "shout-out." This introduces your Page to a warm, engaged audience that's likely a perfect fit for you.

Use Paid Ads to Target Your Ideal Follower

While organic growth should be your foundation, paid advertising is the fastest way to get your Page in front of a highly targeted audience. When done right, it can supercharge your follower growth.

Run a Page Likes Campaign

The simplest way to use ads for follower growth is to run a campaign with the "Page Likes" objective. For this ad, you'll want to craft a compelling visual and short copy that explains the value of following your Page. What will a follower gain? Access to news, weekly tips, exclusive deals?

Target Wisely

Your ad's success depends almost entirely on your targeting. Don't just target a broad demographic. Use Facebook's powerful tools to zero in on people who are likely to care about your brand:

• Lookalike Audiences: This is the most powerful option. You can create a Lookalike Audience based on your existing email list, customer list, or even your current follower list. Facebook will then find new users who are incredibly similar to your best followers or customers.
• Interest & Behavior Targeting: Target people based on Pages they’ve liked, their hobbies, or purchase behaviors. A brand selling specialty hiking gear could target people interested in "hiking," "national parks," and outdoor brands like Patagonia.

Boost Your Best Performing Posts

Instead of creating an ad from scratch, find a post that has already performed very well organically. A post with tons of comments, shares, and reactions has proven its worth. When you "boost" this post, you're not just running an ad - you're amplifying a piece of content that you know already resonates. This is a great way to attract an authentic, engaged following.

Final Thoughts

Gaining an engaged following on Facebook comes down to treating your Page like a community hub. By setting a strong foundation, creating content that brings genuine value, and strategically promoting your presence, you can build a loyal audience that supports your brand.

Keeping a calendar full of high-quality content across multiple platforms, especially with video, can be draining. That's why we designed Postbase to make modern social media management feel less overwhelming. You can plan everything on a simple visual calendar, schedule all your posts (including Reels and other videos) in one go, and see what's working with clear analytics, giving you back the time to focus on creating content that actually gets you those followers.