How to Create an Organization on LinkedIn

Creating a LinkedIn Organization Page gives your business a powerful voice on the world's largest professional network, but knowing exactly where to start can feel a bit tangled. This guide provides a straightforward, step-by-step tutorial for creating and optimizing your page from scratch. We'll walk through the entire process, from meeting the initial requirements to publishing your first post and building a content strategy that connects with your ideal audience.

Why Your Business Needs a LinkedIn Organization Page

If you think of your personal profile as your professional handshake, an Organization Page is your company's storefront. It's a dedicated space to build your brand, engage with your community, and achieve tangible business goals. While a personal profile is great for person-to-person networking, an Organization Page unlocks a different level of opportunity.

Here's a practical look at what having a dedicated page can do for you:

• Establish Authority and Trust: A polished page acts as a central hub for your business. It's where potential customers, partners, and future employees go to verify who you are and what you stand for. Sharing consistent, valuable content from this official page positions you as a credible expert in your field.
• Drive Website Traffic and Leads: Your LinkedIn Page is another channel to move people toward your business. By sharing links to your blog posts, landing pages, and service offerings, you can direct relevant traffic back to your website. You can also use calls-to-action on your page to encourage followers to sign up for newsletters, demos, or webinars.
• Attract the Right Talent: For many job seekers, LinkedIn is the first stop for researching potential employers. Your page offers a glimpse into your company culture, values, and vision. Sharing behind-the-scenes content and employee spotlights can make your company a highly attractive place to work, helping you recruit top-tier talent organically.
• Unlock LinkedIn Ads and Analytics: You can't run LinkedIn Ads without an Organization Page. This is your gateway to hyper-targeted advertising campaigns that can reach professionals based on job title, industry, company size, and countless other factors. The page also gives you access to a rich dashboard of analytics, showing you which posts are performing best and who your followers are.

The Quick Checklist: Requirements Before You Start

LinkedIn has a few rules in place to prevent spam and ensure pages represent legitimate organizations. Before you click "create," make sure you meet these simple prerequisites. Failing to meet them is the most common reason the "Create a Company Page" option is grayed out or leads to an error.

✓ Your Personal LinkedIn Profile

You can't create an Organization Page anonymously. It must be tied to an active, personal LinkedIn profile. Specifically, your profile must:

• Be at least seven days old.
• Have a profile strength of "Intermediate" or "All-Star." LinkedIn guides you on this with a meter right on your profile, suggesting you add more information like a profile photo, experience, or skills to strengthen it.
• Have several connections. There's no exact number, but having at least 50 is a good, safe benchmark. This shows you're an active member of the network.

✓ Your Connection to the Company

LinkedIn needs to verify that you are authorized to create a page on behalf of the organization. To do this, you must:

• Be a current employee of the company.
• Have this current position listed in the "Experience" section of your personal profile. Make sure the start date is in the past, not the future.

✓ A Verified Company Email Address

This is often the most overlooked requirement. You must have a company email address with a unique domain associated with your personal LinkedIn account. For example, an email like sandra@yourcompany.com would work, but sandra.yourcompany@gmail.com would not.

To check or add this, go to your "Settings &, Privacy," then "Sign in &, Security," and click "Email addresses" to add and verify your company email. This is how LinkedIn confirms your employment and your right to create the page.

Step-by-Step: How to Create an Organization on LinkedIn

Once you've checked off the prerequisites, the creation process itself is quite straightforward. Follow these steps, and your page will be live in just a few minutes.

Step 1: Get Started

Log in to your personal LinkedIn account on a desktop computer. In the top right corner of your navigation bar, you'll see an icon with a 3x3 grid labeled "Work." Click on it. A menu will drop down, scroll all the way to the bottom and click "Create a Company Page +."

Step 2: Choose Your Page Type

LinkedIn will present you with a few options. For most businesses, the choice will be between the first two:

• Company: This covers most use cases. Choose this if you're a standard business, startup, or established corporation. It asks you to select between small business (fewer than 200 employees) and medium to large business (more than 200 employees), which tailors some of the initial suggestions.
• Showcase Page: This is a sub-page associated with an existing Organization Page. You would use this to highlight a specific brand, business unit, or initiative. For example, Microsoft has a showcase page for Microsoft Surface. You must have a main Company Page first before creating one of these.
• Educational Institution: This is specifically for schools, colleges, and universities.

Select the "Company" option that best fits your organization's size.

Step 3: Fill In Your Page Identity Information

This is the core information that will identify your business. Be precise and professional.

• Name: Enter your official business name. This is what will appear as the main title of your page.
• LinkedIn public URL: LinkedIn will automatically generate a URL based on your company name, but it may have extra numbers or characters. You can customize this to be clean and simple, like linkedin.com/company/your-brand-name. A clean vanity URL is easier to share and remember.
• Website: Add the URL for your company's official website. This directs visitors from your page back to your digital home base.

Step 4: Add Your Company Details

Next, you'll provide some classification details that help LinkedIn categorize your page and help users find you.

• Industry: Select the industry that best represents your business from the dropdown menu.
• Company size: Use the dropdown to select the range that reflects how many employees you have.
• Company type: Choose from options like Public company, Self-employed, Government agency, Non-profit, Sole proprietorship, etc.

Step 5: Upload Your Visuals

A page without a logo can seem incomplete or untrustworthy. Don't skip these steps.

• Logo: Upload a high-quality square logo. LinkedIn recommends a size of 400 x 400 pixels. This will be the main icon for your company across the platform.
• Tagline: This is a short, one-line sentence that appears right below your company name. It should clearly and concisely explain what your company does. Think of it as your elevator pitch. Make it impactful and easy to understand. For instance, a tagline might be "Modern Social Media Management for Small Businesses" or "Sustainably Sourced Coffee for Home Brewers."

Step 6: Certify and Create

Finally, check the verification box at the bottom of the page to confirm that you are an authorized representative of the organization. Once you've done that, click the "Create page" button. Congratulations, your Organization Page is now live!

Building Your Page: Optimization for Success

Creating your page is just the first step. To make it a valuable asset, you need to complete it with all the details that will attract followers, build trust, and encourage engagement.

1. Supercharge Your "About" Section

Right after creating your page, LinkedIn will prompt you to complete your description. This is your chance to tell your story. Don't just list what you do - explain why you do it. Weave in relevant keywords that potential customers might use to find a business like yours. This section can be up to 2,000 characters, so use the space to communicate your mission, vision, values, and what makes you unique.

2. Design an Impactful Cover Image

Your cover image is the first thing people see when they visit your page. It should be visually compelling and on-brand. The recommended dimension is 1128 x 191 pixels. You can use this space to:

• Showcase your products or services.
• Feature a photo of your team.
• Promote an upcoming event or campaign slogan.
• Display brand graphics that align with your visual identity.

3. Be Discoverable with Hashtags

You can add up to three hashtags to your page to increase its visibility. Choose hashtags that are highly relevant to your industry, services, and content. When people follow or search for these hashtags, your organization may appear in their feeds. For example, a software company might use #SaaS, #ProjectManagement, and #Tech.

4. Invite Your Connections

Your first followers will likely be people you already know. LinkedIn allows page admins to invite their personal connections to follow the page. You get a set number of "invitation credits" each month (usually around 250), so use them wisely! Start with employees, colleagues, past clients, and industry partners who are most likely to follow and engage with your content.

5. Publish Your First Post

Don't leave your page empty! Your first post sets the tone. A simple welcome post is a great place to start. Introduce your new page, explain the kind of content people can expect to see, and invite them to follow along. You could share a team photo, your company's mission statement, or an interesting bit of industry news to kick things off.

Final Thoughts

Creating and optimizing a LinkedIn Organization Page gives your brand a formal and powerful presence on a platform where key business decisions are made. By following a clear setup process and dedicating time to building a strong content strategy, you can turn your page into a hub for lead generation, talent acquisition, and brand building.

Of course, consistency is everything on social media, but managing content on top of your daily work can feel like a heavy lift. We built Postbase to make that process simple and reliable. Using our visual calendar, you can plan your LinkedIn content - from industry news to company culture posts - weeks in advance and schedule it to publish at the perfect time, ensuring your page remains active and engaging without the daily scramble.