How to Create an Amazon Influencer Account

Becoming an Amazon Influencer is one of the most direct ways to monetize your social media following by recommending products you already use and love. This guide breaks down exactly what the program is, who it's for, and the specific steps you need to take to create your account and customized Amazon Storefront. We'll also cover how to make your storefront successful after you’re approved.

What Exactly is the Amazon Influencer Program?

The Amazon Influencer Program is an extension of Amazon’s popular affiliate program, Amazon Associates. However, it's designed specifically for social media creators with an established following. While anyone with a website can join the Associates program, the Influencer Program is more selective and requires approval based on your social media presence.

The biggest difference? Influencers get a personal, vanity URL that leads to their own custom Amazon Storefront (like amazon.com/shop/yourname). This storefront is a curated micro-site where you can organize all your recommended products into categories called "Idea Lists." Instead of sharing individual, clunky affiliate links, you can simply direct your audience to your storefront. It's cleaner, more brandable, and makes it easier for your followers to browse everything you recommend in one spot.

This program allows you to earn commissions on qualifying purchases your followers make through your storefront, turning your product recommendations into a steady income stream.

Who is a Good Fit? Eligibility Requirements Explained

Amazon keeps the exact eligibility criteria under wraps, but there are some clear guidelines based on what we know. They want to see creators with an engaged, authentic following on at least one of these platforms: Instagram, TikTok, YouTube, or Facebook. Here's a look at what they typically focus on.

• Follower Count: While there's no magic number, the general consensus is that you should have a solid following. For platforms like Instagram and TikTok, a following in the low thousands is a good starting point, but they’ll also consider micro-influencers with super-high engagement. For YouTube, your subscriber count matters, but so do your video views and watch time.
• Engagement Rate: This is arguably more important than your follower count. Amazon wants to see that your audience actually listens to you. High numbers of likes, comments, shares, and saves on your posts signal a healthy, active community. A creator with 2,000 highly engaged followers is often more valuable than one with 20,000 followers who never interact.
• Content Quality: Your feed should look consistent and professional. This doesn't mean you need a professional photographer, but your photos and videos should be clear, well-lit, and aligned with a specific niche (like home decor, tech, fitness, beauty, etc.). A messy or inconsistent feed can be a red flag.
• Public Accounts Only: Your social media account must be public. Private accounts will be automatically rejected.

Which Platform Should You Apply With?

During the application process, you’ll need to link one primary social media account for verification. It’s best to choose the platform where you have the largest and most engaged audience. Amazon's system is built to instantly check your public metrics to determine if you’re a good fit, so put your best foot forward.

Step-by-Step Guide: How to Create Your Amazon Influencer Account

The application process is surprisingly straightforward. If you meet the qualifications, you can often get approved instantly. Here’s how to do it step-by-step.

Step 1: Go to the Amazon Influencer Program Homepage

To begin, navigate to the official Amazon Influencer Program landing page. You'll see an overview of the program and a clear call-to-action button to get started. Click "Sign up."

Step 2: Log In or Create a New Amazon Account

You’ll be prompted to log into your Amazon account. It's generally recommended to create a new, separate Amazon customer account for your influencer activities. This keeps your personal shopping history, orders, and payment information separate from your business earnings and tax information. It makes bookkeeping much simpler down the line. If you're a registered business, use your business information to create this new account.

Step 3: Connect Your Primary Social Media Account

This is the most important step. Amazon will ask you to connect your primary social account to verify your eligibility. You can choose from Instagram, TikTok, YouTube, or Facebook.

• Choose the platform where your following and engagement are strongest.
• Click "Continue" and you’ll be redirected to that social media platform’s login page.
• Log in and grant Amazon permission to access your public profile information and metrics. Don’t worry, this access is read-only and is only for verification purposes.

Step 4: Get Your Decision

Once you’ve connected your account, Amazon’s system will analyze it. In many cases, you’ll get an instant decision. If your account clearly meets their (unpublished) criteria, you’ll see a "Congratulations" message and be invited to start building your storefront. If your account is borderline, your application may go into a manual review process that can take a few days.

Pro Tip: If you get declined, don’t stress. It's not a permanent ban. Focus on growing your audience and improving your engagement rates for a few months, then try applying again. Many successful influencers were declined their first time.

Step 5: Fill Out Your Profile Information

After approval, it's time to set up your account. You'll need to enter some basic information:

• Your Name: The name you want to appear on your storefront. This should be your creator name or brand name.
• About Me: A short bio about who you are and what your niche is.
• Social Media Links: Add links to any other public social media profiles you want displayed on your storefront.

Step 6: Choose Your Storefront URL

Next, you’ll pick your vanity URL (e.g., amazon.com/shop/yourname). Make it simple, memorable, and consistent with your social media handles. Keep in mind that you can only set this once, so choose wisely! Once you set it, it's final.

Your Account is Approved! Now What?

Getting approved is just the start. The real work is in creating a storefront that is helpful for your audience and drives sales. Here’s what to focus on first.

1. Create Your First "Idea Lists"

Idea Lists are the building blocks of your storefront. They are curated collections of products, like Pinterest boards. Don't just dump all your favorite products into one huge list. Instead, organize them into logical, helpful categories.

Examples of great Idea Lists:

• "My Vlogging Tech Setup"
• "Cozy Fall Home Decor Finds"
• "Beauty Products I Use Every Day"
• "Gift Guide for Dads Who Have Everything"
• "What I'm Packing for My Europe Trip"

To add a product, simply search for it on Amazon from your Influencer Hub, hover over the item, and click "Add to List." You can also write a short caption for each product explaining why you recommend it.

2. Customize Your Storefront Header

Upload a custom header image and profile picture to brand your storefront. This is your chance to make it visually appealing and consistent with your social media branding. A friendly photo of yourself or your brand's logo works perfectly.

3. Upload Shoppable Content (Photos and Videos)

The Influencer Program allows you to upload photos and videos directly to your storefront. This content can then be associated with specific products you're featuring. Better yet, once uploaded, your videos may become eligible for On-Site Commissions.

This means your video reviews can appear on the actual product detail pages for thousands of Amazon customers to see. When a customer watches your video on a product page and then makes a purchase, you earn a commission - even if they never visited your storefront directly. This is one of the most powerful features of the program.

Best Practices for Promoting Your Amazon Storefront

A beautiful storefront is meaningless if no one sees it. Promoting it is an ongoing part of your social media and strategy.

• Link in Bio: The easiest and most important step is to put your storefront URL in the "link in bio" section of all your social media profiles (Instagram, TikTok, YouTube, etc.). This is your central hub.
• Subtle Story Mentions: Use Instagram Stories or TikTok to casually mention products. When someone asks where you got something, you don't have to scramble for a link. Just say, "It's in my Amazon Storefront, link in bio!"
• Create Dedicated Content: Make content specifically about your favorite Amazon finds. Think "Amazon Haul" videos for YouTube, Reels showcasing your “Top 5 Amazon Kitchen Gadgets," or a TikTok about an "Amazon find that changed my life." Always end with a call to action directing people to your storefront.
• Talk, Don't Sell: Focus on authenticity. Share how products genuinely fit into your life. Instead of saying "Buy this camera," say "This is the camera I've used to film all my videos for the past two years. I love it because [reason 1, 2, 3]. I linked it in my storefront if you want to check out the exact model." This builds trust and leads to better conversion.

Final Thoughts

Setting up an Amazon Influencer account offers a huge opportunity for creators to establish a meaningful and sustainable income stream. By following these steps to get approved, thoughtfully building out your storefront with useful Idea Lists, and authentically promoting it to your audience, you can turn your recommendations into a core part of your business.

Creating and scheduling the social media content that drives traffic to your storefront is a lot to manage, especially across platforms like TikTok, Instagram Reels, and YouTube Shorts. At Postbase, we built our platform to simplify this exact process. It lets you plan your entire promotional calendar visually, schedule your videos to publish everywhere at once, and see which content is actually driving views, all from a single dashboard. Organizing your Amazon content strategy shouldn't be the hard part, with a reliable tool like Postbase, you can focus more on creating and less on managing.