How to Create a Landing Page on Instagram

That single link in your Instagram bio is one of the most powerful tools you have for turning followers into customers or dedicated fans. But if it just points to your standard website homepage, you're missing a massive opportunity. This guide will show you exactly how to create a dedicated landing page for your Instagram profile - a focused, mobile-first hub designed to guide your visitors and get results.

What Exactly Is an Instagram Landing Page?

Unlike a traditional landing page you might build for a Google Ads campaign, you can’t build a custom page inside the Instagram app itself. Instead, an "Instagram landing page" refers to the specific, mobile-optimized web page you send people to from your bio link. It’s the first destination they reach after leaving the app, and its job is to give them a clear, simple path to what they’re looking for.

Too many brands just drop their main homepage URL in their bio and call it a day. This is a big mistake. Your homepage was likely designed for desktop users who are browsing with a lot of time and patience. It’s often packed with different menus, multiple calls-to-action, large images that load slowly on mobile, and tons of text.

Instagram users are different. They are:

• On a mobile device, almost exclusively.
• Short on time and have a limited attention span.
• Coming from a highly visual platform and expect a seamless experience.
• Looking for something specific you mentioned in a Reel, Story, or post.

An effective Instagram landing page meets them where they are. It’s not a full website, it's a bridge. It loads instantly and gives your audience a curated list of your most important links, making it effortless for them to shop your latest product, read your new blog post, or sign up for your newsletter without getting lost.

Option 1: The Quick and Easy Way with a 'Link in Bio' Tool

The most popular method for creating an Instagram landing page is using a third-party “link in bio” service. These tools generate a simple, mobile-friendly page that acts as a menu for all your important links.

You’ve probably seen these before from brands and creators - think of common tools like Linktree, Later, Bio.fm, or Carrd. They all operate on a similar principle: you get one short URL to put in your bio, and when a user clicks it, they see a beautiful list of buttons that go to different destinations.

Why Use a Link in Bio Tool?

• It's incredibly fast and easy. You can set one up in less than 10 minutes without any technical skills.
• It's budget-friendly. Most of these tools have a very capable free plan, and their premium tiers are affordable.
• It gets the job done. For most creators and small businesses, a simple list of 4-5 curated links is all you really need.

How to Set it Up (A General Guide)

While every platform is slightly different, the setup process is almost always the same:

1. Sign up for a service. Choose one of the popular link-in-bio tools and create a free account.
2. Claim your username. This will be your URL (e.g., linktr.ee/yourbrandname).
3. Add your links. This is the core step. You simply paste the URLs you want to feature and give each one a title. This is the text that will appear on the button.
4. Customize the appearance. Add your profile picture, choose your brand colors, and pick a font to make the page feel like an extension of your Instagram profile.
5. Organize your links. Drag and drop your links to arrange them in order of importance. Always put your most valuable or timely link right at the top.
6. Add your new URL to your Instagram bio. Copy your unique link-in-bio URL and paste it into the "website" field in your Instagram profile settings. That's it!

Option 2: The Pro Method with Your Own Custom Landing Page

For businesses and creators who want total control over branding, design, and analytics, the best option is to build a dedicated landing page directly on your own website. This route takes a bit more effort upfront but offers significant long-term benefits.

Essentially, you’ll create a new, simplified page on your existing website (e.g., using WordPress, Squarespace, Shopify, or Wix) that is not included in your main navigation menu. Its URL might look something like yourwebsite.com/hello or yourwebsite.com/instagram.

Why Build Your Own Page?

• You own the platform. You aren't at the mercy of a third-party tool that could change its features or pricing.
• Complete brand consistency. You control every pixel, using your exact fonts, colors, and design elements. There’s no third-party branding anywhere.
• Powerful analytics. You can install a Facebook Pixel, Google Analytics, or other tracking snippets to understand user behavior and run retargeting campaigns.
• Endless flexibility. You can embed email signup forms, videos, product galleries, contact forms - anything your website builder allows. You're not limited to a simple list of buttons.

How to Build it (A General Guide)

1. Create a new page on your website. Go into your website's backend and add a new page. Give it a simple, memorable URL slug like "links" or "go."
2. Design for mobile-first. This is critical. Build the entire page from the perspective of someone holding a phone. Use a single-column layout, large fonts, and big, tap-friendly buttons. Constantly preview it on a mobile view.
3. Remove all distractions. This page should not have your website’s normal header, footer, or sidebars. You want to eliminate any outgoing links that don't serve your primary goals. In WordPress, you might use a "blank canvas" template for this.
4. Add your profile picture and a brief greeting. Start with your brand’s logo or your own headshot and a simple welcome message to assure visitors they’re in the right place.
5. Build your list of links as buttons. Create a vertical stack of clear, bold buttons. Follow the best practices in the next section for how to design and word them.
6. Publish the page and add the link to your bio. Once you're happy with how it looks on mobile, publish the page. Copy the URL and add it to your Instagram bio.

Best Practices for a High-Converting Landing Page (For Both Options)

Whether you use a third-party tool or build your own page, the strategy behind a successful landing page remains the same. Here’s how to make sure yours actually works.

1. Prioritize Your Most Important Goal

The link at the very top of your page gets the most attention, so make it count. What is the single most important action you want someone to take right now? Is it shopping a new collection? Registering for a free workshop? Joining your email list? Put that primary call-to-action (CTA) first. You can even make the button a different color or give it a subtle animation to make it pop.

2. Keep the Design Clean and On-Brand

This is all about creating a seamless transition from Instagram to your landing page. Use the same profile picture, brand colors, and general vibe. If the user feels like they’ve clicked away to a completely unrelated website, they might lose trust and bounce.

3. Use Clear, Action-Oriented Text

Don’t make people guess what will happen when they click. Instead of vague labels, use strong verbs that describe the outcome.

• Instead of: "New Products" → Try: "Shop the Summer Collection"
• Instead of: "YouTube" → Try: "Watch Our Latest Video"
• Instead of: "Newsletter" → Try: "Get Weekly Tips in Your Inbox"

4. Don't Offer Too Many Choices

This is perhaps the most common mistake. Giving a visitor 20 links to choose from creates decision paralysis. More often than not, an overwhelmed user will choose nothing. Stick to 3-5 essential links representing your most important goals. Quality over quantity is the rule here.

5. Cater to All Stages of Your Audience

Not every follower is ready to buy from you today. Your links should offer value to people at different levels of interest:

• Low Commitment (For new followers): "Read the Blog," "Listen to Our Podcast"
• Medium Commitment (For engaged followers): "Download Your Free Template," "Sign Up for the Webinar"
• High Commitment (For raving fans): "Shop Now," "Book a Discovery Call," "Join Our Membership"

This approach gives everyone a valuable next step, no matter where they are on their journey with your brand.

Now, Get People to Actually Click Your Link

Once your landing page is live, you need to actively drive traffic to it. Your work on Instagram should constantly point people toward this valuable resource.

• In Your Posts and Reels: End your captions with a clear CTA, like "For the full recipe, tap the link in our bio!"
• In Your Stories: Use the "Link" sticker to send people directly to your landing page. You can add a text CTA like "Tap here!" to draw more attention to it.
• In Your Bio Text: Use the limited space in your bio to tell people what they'll find at your link. For example, "👇 Shop our handmade jewelry & get our free style guide."
• In Your DMs and Comments: When people ask questions about your products or services, you can personally direct them to the link in your bio.

Final Thoughts

Creating a dedicated Instagram landing page is a simple but incredibly effective strategy for professionalizing your profile and driving meaningful action. It transforms your single link from a missed opportunity into a powerful hub that serves your audience and grows your business, all by providing clarity and direction.

That said, a perfect landing page won't do much without a steady stream of engaging content making people want to click it in the first place. At Postbase, we built our platform to make that content strategy effortless and reliable. Our visual calendar helps you plan and schedule the Reels, videos, and Stories that grab attention, ensuring your message gets out consistently. By handling the complexities of posting across platforms, we free you up to focus on creating content that drives results through that all-important link in your bio.