How to Create a Corporate LinkedIn Account

Setting up a corporate LinkedIn Page is one of the fastest ways to establish your brand's professional identity and start connecting with clients, peers, and potential hires. This guide moves beyond the basics to give you a step-by-step tutorial on how to create your page, optimize it for discoverability, and build a content strategy that actually drives results.

Why Your Business Needs a Corporate LinkedIn Page

Before jumping into the “how,” it’s worth understanding the “why.” A corporate LinkedIn Page isn’t just a digital business card, it’s a powerful asset for growth. Think of it as a central hub for professional branding, networking, and recruiting.

Here’s what a well-maintained page can do for you:

• Establish Brand Credibility: A complete, active page signals to potential clients and partners that you are a legitimate and trustworthy organization. It provides a professional space to tell your company's story and showcase your expertise.
• Generate Leads and Connections: LinkedIn is designed for professional networking. Your page acts as a beacon, attracting followers interested in your industry and services. It is an excellent platform for sharing content that drives traffic back to your website and generates inbound leads.
• Attract Top Talent: For many job seekers, a company's LinkedIn presence is their first impression. You can use your page to post job openings, highlight company culture, and show prospective employees why your company is a great place to work.
• Distribute Content and Build Authority: Your company page is the perfect channel to share blog posts, case studies, industry reports, and company news. Consistent, high-quality content positions your brand as an authority in your field.
• Boost Discoverability and SEO: LinkedIn Company Pages are indexed by Google. A well-optimized page can rank in search results for your brand name and related keywords, giving you more control over your online reputation.

How to Create Your Corporate LinkedIn Page in 7 Steps

Getting your page live is a straightforward process. Just follow these steps, and you’ll have a professional foundation ready in no time.

Step 1: Check the Prerequisites

LinkedIn has a few simple requirements you must meet before creating a company page. This is a common stumbling block, so make sure you’ve got these covered:

• You need a personal LinkedIn profile. This profile must have been active for at least seven days.
• Your personal profile must have a "real" name. No brand names or pseudonyms allowed here.
• Your profile strength must be Intermediate or All-Star. If yours isn't, LinkedIn will guide you on what to add (like a profile picture, experience, skills, etc.).
• You must have multiple connections on your personal profile. LinkedIn doesn't give a hard number, but a thin or brand-new profile might get flagged.
• You must be a current employee listed on the “Experience” section of your profile and your position must be current.

Step 2: Start the Creation Process

Ready to go? Log in to your personal LinkedIn account.

1. In the top right corner of your LinkedIn homepage, click the "For Business" icon (it looks like a grid of nine small squares).
2. From the dropdown menu that appears, scroll to the bottom and select "Create a Company Page +".
3. You'll be presented with a few page types. For most businesses, you’ll choose "Company". The other options are for Showcase Pages (which we'll cover later) and Educational Institutions.

Step 3: Fill Out Your Page Identity Details

This first section establishes your page's core identity. Take a moment to get these right.

Name

Enter your official company name. This is how you'll be known to the world, so keep it consistent with your website and other social media profiles.

Public URL

LinkedIn will automatically suggest a URL based on your company name, but you can customize it. A good public URL is clean, simple, and easy to remember. Aim for linkedin.com/company/yourbrandname. If your name is taken, try a logical variation, but avoid adding random numbers or hard-to-type hyphens.

Website

Enter the URL for your company's main website. Double-check for typos!

Step 4: Add Your Company Details

These fields help LinkedIn categorize your business and show it to relevant audiences.

• Industry: Choose the industry that best represents your business from the dropdown menu. This helps with search and discoverability.
• Company Size: Select the range that reflects your number of employees.
• Company Type: Choose from options like Public Company, Self-Employed, Non-Profit, or Privately Held.

Step 5: Upload Your Profile and Cover Photos

Visuals matter. A page without a logo or banner looks unfinished and unprofessional. This is your chance to make a strong visual first impression.

Profile Picture (Logo)

Your profile picture should be your company logo. It's the small icon that will appear next to every post and comment you make.

Best Practices:

• Use a high-resolution version of your logo.
• Recommended size is 300 x 300 pixels.
• Ensure it’s clear and recognizable even when small.

Cover Photo (Banner Image)

Your cover photo is the large banner at the top of your page. This is prime real estate! Don't just leave it blank.

Best Practices:

• Recommended size is 1128 x 191 pixels.
• Ideas for your banner: showcase your products, feature your team, display your brand tagline, or promote an upcoming event. Keep it on-brand with your company's colors and fonts.

Step 6: Craft Your "About Us" Section

After your visuals, the "About Us" section is the most important part of your profile. This is where you tell your story and use keywords that can help people find you.

Start with a clear and compelling summary. In the first one or two sentences, explain who you are and what you do. Then, you can expand on your mission, vision, values, and services. You have up to 2,000 characters, so use them wisely. Make sure to naturally include keywords that potential clients might use to find a company like yours.

Step 7: Hit Publish!

Once you’ve filled everything out, review the information one last time, check the verification box, and click "Create page". Congratulations, your page is officially live! But your work isn’t done just yet.

Beyond Creation: Optimizing Your Page for Maximum Impact

Creating the page is just step one. Now, it's time to optimize it to attract followers and drive engagement. A complete page sends trust signals to both LinkedIn's algorithm and human visitors.

Complete Every Single Section

LinkedIn reports that complete pages get 30% more weekly views. Go through the page dashboard and fill out anything you might have skipped.

• Add Your Location: Don't forget to add your physical address, even if you are operating remotely. It helps with local search visibility.
• Set Your Custom Button: Customize the call-to-action button at the top of your page. Options include "Visit Website," "Contact Us," "Learn More," "Register," and "Sign up." Link it to the most relevant page on your website.
• Enter Your First Post: An empty page feels desolate. Write a compelling welcome post introducing your new page and what followers can expect from you.

Grow Your Initial Audience

You need to give your page an initial boost to get the ball rolling.

• Invite Your Connections: LinkedIn gives you monthly credits to invite your personal connections to follow your page. Start with employees, colleagues, clients, and partners who are most likely to support you.
• Encourage Employees to Add the Company to Their Profiles: When employees link to your Company Page from their personal profiles, it creates valuable connections and organically expands your network.
• Promote Your Page Off-Platform: Add the LinkedIn icon and a link to your page on your website footer, in your email signatures, and on your other social media accounts.

Pin a Post to the Top of Your Feed

The "Pin to top" feature lets you stick a single important post to the top of your page’s feed. This is perfect for highlighting a major announcement, a popular piece of content, a promotional video, or an upcoming event. Use it to make sure the first thing visitors see is your most valuable content.

Build Out Your Content Strategy

Your page needs a consistent stream of valuable content to grow and retain an audience. Without a plan, pages quickly go stale.

Here are a few types of content that perform well on LinkedIn:

• Company Culture and Behind-the-Scenes: Show the human side of your brand. Employee spotlights, team outings, and workspace photos can be highly engaging.
• Industry Insights and Thought Leadership: Share your expertise. Post analyses of industry news, offer unique perspectives, or create how-to guides related to your niche.
• Success Stories and Case Studies: Nothing builds trust like citing evidence of success. Share client testimonials, case studies, and project highlights that demonstrate your value.
• Video Content: Video content, especially short-form clips, tends to get high engagement. Consider short interviews, product demos, or quick tips. Native video is always better than linking out to another platform.
• Company News and Milestones: Celebrate your wins! Announce new hires, product launches, award wins, and company anniversaries.

Set Up Showcase Pages (If Applicable)

Showcase Pages are specialized sub-pages that are linked to your main Company Page. They are designed to spotlight a specific brand, business unit, or initiative. For example, a large company like Microsoft has its main Company Page, but also Showcase Pages for products like Microsoft 365 and Azure. If your business has distinct sub-brands or product lines with their own unique audiences, a Showcase Page might be a perfect fit.

Final Thoughts

Creating and optimizing a corporate LinkedIn Page establishes a professional home for your brand online, giving you a powerful channel to attract leads, find talent, and build authority in your industry. By following these steps, you've built a strong foundation for engaging with a professional audience and driving meaningful business growth.

Once your page is live and optimized, the key is keeping it consistently updated with great content. This is where planning becomes so important. At Postbase, we built our platform to simplify this entire process. With our visual calendar, you can map out your entire LinkedIn content strategy at a glance, and our reliable scheduler handles the rest. We designed it to help you manage LinkedIn - along with other key social platforms - without the technical headaches, letting you focus on creating content your network will love.