How to Create a Company Profile on LinkedIn

A polished LinkedIn Company Page is one of the most powerful and underestimated assets for growing your brand. It’s more than just a digital placeholder, it’s a dynamic hub for industry connections, potential hires, and future customers. This guide shows you exactly how to build a LinkedIn page from the ground up, optimize every section for impact, and use it to genuinely connect with the people who matter most to your business.

First Things First: Why Your Business Needs a LinkedIn Company Page

In the professional world, first impressions are formed online long before a handshake ever happens. A well-maintained LinkedIn Company Page immediately signals credibility and seriousness. It acts as a central point of truth for your brand, attracting talent and leads while validating your business to anyone who looks you up. Think of it as your virtual headquarters where you can showcase your expertise, share company news, highlight your team's culture, and build a community around your mission.

Your page allows you to:

• Build Authority: Share thought leadership content, case studies, and industry insights that position you as an expert in your field.
• Attract Top Talent: Give prospective employees a window into your company culture, values, and the work you do. A strong page makes you look like a place people want to work.
• Generate Leads: Connect with potential clients and partners by consistently providing value and showcasing what makes your product or service unique.
• Drive Website Traffic: Your page serves as a direct channel to push followers toward your website, blog, or specific landing pages.

Simply put, if you’re in business, you need to be on LinkedIn. Not just with a personal profile, but with a dedicated, professional home for your company.

The Step-by-Step Guide to Creating Your Page

Let's get your page up and running. The process is straightforward, but taking your time with each step lays the foundation for a much stronger profile down the road.

Before You Begin: The Prerequisites

LinkedIn has a few basic requirements to prevent spam and ensure pages are created by legitimate representatives. Here’s what you need to have in place first:

• A Personal LinkedIn Profile: You can't create a Company Page without a personal account acting as the administrator.
• An Established Profile: Your personal profile needs to be at least seven days old and have an "Intermediate" or "All-Star" profile strength. This just means it should be mostly filled out with your experience, skills, and a photo.
• A Company Email Address: You must have a company email address (like your.name@yourcompany.com) added and confirmed on your personal LinkedIn account. An @gmail or @yahoo address won't work.

Creating the Page: The Technical Steps

Once you've ticked those boxes, you're ready to build. Here's how to do it:

1. Log into your personal LinkedIn profile.
2. Click the "For Business" icon in the top right corner of the navigation bar. It looks like a grid of small squares.
3. At the very bottom of the menu that appears, click "Create a Company Page +".
4. You'll be asked to choose a page type:
   • Company: Best for small, medium, and large businesses. Most users will select this.
   • Showcase Page: These are sub-pages associated with an existing Company Page. They're great for spotlighting a specific brand, product line, or initiative. You have to create the main company page first.
   • Educational Institution: For schools, universities, and colleges.
5. Select "Company" and start filling in the initial Page Identity details. This is where you set your Page name, your unique public URL (e.g., linkedin.com/company/your-brand-name), and your company website.
6. Next, fill in your business details: industry, company size, and company type (e.g., Public Company, Self-Employed, Privately Held). Be as accurate as possible.
7. Finally, upload your company logo and write a compelling tagline. Your tagline is a short, punchy sentence that explains what your company does.
8. Check the verification box to confirm you are an authorized representative, then click "Create Page."

Congratulations, your page officially exists! But this is just the skeleton. Now it’s time to flesh it out and make it shine.

Optimizing Your Page for Maximum Impact

An empty or half-finished page can do more harm than good. A complete, information-rich profile shows you are professional, detail-oriented, and active. This section is all about transforming your basic page into a powerful brand asset.

Nail Your Visual Branding

People are visual creatures. Your logo and cover image are the first things visitors see, so make them count.

Your Logo

Your logo should be a high-resolution square image, ideally 300 x 300 pixels. This logo will appear everywhere: on your page, next to your posts, and in search results. Make sure that it's the most recognizable, clean version of your logo. Don't use a version that has extra text that will be unreadable when shrunk down.

Your Cover Image

Your cover image is the large banner at the top of your page. The ideal size is 1128 x 191 pixels. Don't waste this space! Treat your cover photo like a billboard. Use it to:

• Showcase Your Value Proposition: Include a short tagline or a visual that represents what you do.
• Display Your Product: If you're a SaaS company, a slick image of your software in action works perfectly.
• Highlight Your Team Culture: A professional, high-quality photo of your team can make your brand instantly more human and relatable.
• Promote an Event or Campaign: You can update your banner to promote an upcoming webinar, product launch, or major announcement.

Craft a Compelling "About Us" Section

This is arguably the most important part of your page. The first 1-2 sentences should immediately hook the reader and explain what problem you solve and for whom. Your summary is searchable, so think about the keywords people would use to find a company like yours and weave them in naturally. Don't just list what you do, tell a story. Explain your "why" and what makes you different.

Below the main summary, use the "Specialties" section to list up to 20 specific keywords related to your services, products, and areas of expertise. This helps your page rank both on LinkedIn and in external search engines.

Post Your First Update

Never leave your page without a post. Your very first update can be simple. Announce your new LinkedIn page and tell people what kind of content they can expect to see from you in the future. It immediately makes the page feel active and gives new visitors something to engage with.

Bringing Your Page to Life with Content and Engagement

A static page is a dead page. The real value of LinkedIn comes from consistent activity and genuine interaction. It’s a social network, after all.

Getting Your First Followers

An audience doesn't appear overnight. Here’s how to get some early momentum:

• Ask Employees to Engage: The first and most important step is to have every employee update their personal LinkedIn profile to list your company as their current employer. This automatically makes them followers and creates clickable links back to your page from their profiles.
• Invite Your Connections: As a page admin, you get a certain number of credits each month to invite your personal connections to follow your page. Use them wisely by inviting people you think would genuinely be interested.
• Promote Your Page Off-Platform: Add a LinkedIn follow icon to your website footer, your blog, and your email signature. Announce your new page to your email newsletter list.

Creating Content That Connects

The "always-be-closing" mentality doesn't work on LinkedIn. Your goal should be to provide value first and foremost. A good content strategy balances promotion with helpful, interesting information.

• Share Industry Expertise: Post relevant articles (yours and others), share quick tips, offer your opinion on recent trends, and publish case studies. This establishes you as a credible source of information.
• Celebrate Your Company Culture: Post about employee milestones, team outings, new hires, and behind-the-scenes moments. This is fantastic for both brand perception and recruitment, showing the human side of your business.
• Talk About Your Products and Services: Don't just list features. Show them in action. Share customer testimonials, create short video demos, and explain how you solve real-world problems for your clients.
• Use Rich Media: Posts with images get significantly more engagement, and native video performs even better. Avoid text-only posts whenever possible. Uploading video directly to LinkedIn gives it a promotional boost in the feed more than just sharing a YouTube link.

Don't Post and Ghost

Engagement is a two-way street. When people leave comments on your posts, respond to them. It shows you're listening and fosters a sense of community. You can also engage with other content as your Company Page. Like and comment on posts from others in your industry to increase your page's visibility.

Final Thoughts

Creating a stellar LinkedIn Company Page isn't just about filling in boxes. A great page is a living and thoughtful representation of your brand, your people, and your vision. By investing the time to build and maintain it properly, you create a powerful asset that builds credibility and opens the door to new talent, partnerships, and customers.

Making your new LinkedIn page thrive means posting consistently, which can be difficult to juggle alongside all your other social accounts. The simple act of creating unique content for LinkedIn, Reels for Instagram, and videos for TikTok can make you feel like you're drowning in a daily to-do list. This is why we built Postbase. We designed it for the modern reality of social media, so you can plan, schedule, and see all your content–including short-form video–in one clean visual calendar. And with our unified inbox, keeping up with conversations across all your platforms feels manageable, not overwhelming.