How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Need to grab the direct link to a specific Facebook post? It’s a simple task, but Facebook doesn't always make the location of that link obvious. This guide cuts through the noise and shows you exactly where to find and copy the unique URL for any Facebook post, whether you’re on a desktop computer or using the mobile app.
You might wonder why you can't just send someone to your Facebook Page and tell them to "scroll down a bit." In a fast-moving feed, a post from last week can feel like it’s buried a mile deep. Grabbing a direct link, also known as a permalink, is about precision and making life easier for your audience. Here are a few common scenarios where a direct post link is essential:
Getting the link on a desktop browser is straightforward once you know the secret: the timestamp is your key. There are two primary methods, and both work equally well.
Every post on Facebook has a timestamp indicating when it was published, usually located right under the name of the person or Page. It might say "5h," "2d," or a full date like "March 15 at 10:30 AM." This timestamp is a dedicated hyperlink to the post itself.
That's it. The direct URL to that specific post is now saved to your clipboard, ready to be pasted wherever you need it.
If you prefer clicking through menus, Facebook provides another easy option.
Both methods achieve the same goal. The first is a bit faster for seasoned users, while the second can feel more intuitive for those who prefer navigating on-screen menus.
Copying a link from the Facebook mobile app is just as simple, though the interface is slightly different. The steps are virtually identical for both iPhone and Android devices.
On mobile, the most reliable way to find the link is through the "Share" menu.
The link is now on your phone's clipboard. You can paste it into a text message, email, notes app, or any other application.
Sometimes, things don't go as planned. If you or the person you’re sharing with runs into trouble, one of these common issues is likely the reason.
This is almost always a privacy settings issue. A Facebook post's visibility is tied to the original poster's settings. If you copy a link to a post that was shared as "Friends only," only people who are friends with the original poster can view it. If you share it with someone outside that circle, they'll see an error page.
The Solution:
This happens when you accidentally copy the URL from your browser's address bar while viewing a Page's main feed. A proper post permalink looks different from a Page link.
A Page link looks like: https://www.facebook.com/YourPageName
A Post link looks like: https://www.facebook.com/YourPageName/posts/a-long-string-of-numbers
The Solution: Always use one of the methods described above - either right-clicking the timestamp, using the three-dot menu, or using the Share button on mobile. That ensures you get the specific permalink for the individual post, not the general URL for the entire feed.
If you're trying to share certain types of content (like a post within a very restrictive private group or some legacy content types), the 'Copy Link' option might not appear in the 'Share' menu. In other rare cases, it might be a temporary app glitch.
The Solution:
Now that you know how to grab a link to any post, you can get more strategic.
Keep a document or spreadsheet with links to your best-performing posts. Categorize them by topic (e.g., testimonials, product tips, company news, viral memes). When you are stuck for content ideas or need to reference a successful post, your list is ready to go.
If you have an FAQ page on your website, enhance it with links to relevant Facebook posts. For example, if a common question is about your return policy, and you have a great post explaining it with a helpful infographic, link to it! It brings your static website to life with dynamic social proof.
Did you run a poll on Facebook that got a ton of engagement? Mention the results on X and include the link back to the Facebook post so your X audience can join the discussion. This is a simple way to get more mileage out of your content and introduce followers on one platform to your presence on another.
Knowing how to quickly copy a direct link to a Facebook post is a small skill that has a big impact on your efficiency. It allows you to share content precisely, collaborate with your team, and create a more integrated marketing strategy across platforms without the friction of telling people to "just scroll and find it."
Creating content swipe files and manually organizing links in spreadsheets is a common grind for social media managers. It was that kind of repetitive work that inspired us to build Postbase in the first place. You can manage, plan, and schedule all your content from a single visual calendar, which means less time hunting for old post links and more time creating the next great one.
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