How to Convert a Personal LinkedIn to a Company Page

So, you’ve been building your business using your personal LinkedIn profile and now you're wondering how to convert it into an official Company Page. This is a super common question, and right away, let's clear up the biggest point of confusion: you can't directly flip a switch to turn a personal profile into a Company Page. They are two different entities entirely. But don't worry, this is actually good news for your brand. This article will walk you through exactly why you need a separate Company Page, how to create one step-by-step, and most importantly, how to strategically move your hard-earned connections and brand presence over to your new professional hub.

Why You Can't "Convert" a Personal LinkedIn Profile (And Why That's a Good Thing)

First, let’s get into the nuts and bolts of why LinkedIn keeps personal profiles and Company Pages separate. Understanding this distinction is the first step in building a powerful brand presence on the platform.

A Personal Profile is your digital handshake. It’s for you, the individual professional. It showcases your career journey, your skills, your education, and the network of people you know. The entire design is meant for one-to-one networking, job seeking, and sharing your personal professional perspective. You send connection requests, get skill endorsements, and write recommendations as an individual.

A Company Page, on the other hand, is your brand’s digital headquarters. It’s designed for the organization. It’s where you communicate your company's mission, showcase your products or services, share company culture, post job openings, and publish content as the voice of the brand. It’s built for one-to-many communication and gives you access to a completely different set of tools.

Keeping these separate is a smart move for several reasons:

• Clarity and Professionalism: It neatly separates your personal brand from your company's brand. Your customers, partners, and potential hires know exactly who they’re interacting with. When someone sees a "like" or comment from your Company Page, it carries the weight of the official brand, not just a single employee.
• Access to Business Tools: Company Pages unlock a suite of powerful features that personal profiles just don’t have. You get access to detailed follower analytics, the ability to run targeted ad campaigns, a careers tab for job postings, and the option to create Showcase Pages for specific products or initiatives.
• Scalability and Team Management: Only one person can (or should) manage a personal profile. But a Company Page can have multiple administrators. You can grant access to your marketing team, HR department, or external agencies to help manage content and ads without ever sharing your personal login details.

So, while you might think of creating a new page as starting from scratch, it’s really about building a proper foundation for your brand’s future growth on the platform.

Before You Begin: What You'll Need to Create a Page

LinkedIn has a few simple requirements in place to prevent spam and make sure pages are created by legitimate representatives. Before you start the process, make sure your personal profile is ready to go. Here’s a quick checklist:

• Your Personal Profile is Key: Your personal profile must be at least 7 days old and have its profile strength listed as "Intermediate" or "All-Star." This just means you've filled out the main sections like your experience, skills, and profile photo.
• You Need a Network: Your profile must have several connections. LinkedIn doesn’t give an exact number, but a mostly empty profile won’t be able to create a page.
• List Yourself as a Current Employee: Even if your company doesn't have a page yet, you need to list your company as your current employer in the "Experience" section of your personal profile.
• Have a Company Email: You must have a unique company email address (e.g., yourname@yourcompany.com) added and confirmed on your LinkedIn account. A generic email like @gmail.com or @yahoo.com won’t work, as this is how LinkedIn verifies your affiliation.

Step-by-Step Guide: How to Create Your New LinkedIn Company Page

Once you’ve got everything on the checklist ready, the creation process itself is quite simple. Just follow these steps, and you’ll have your page up and running in minutes.

Step 1: Get to the Creation Menu

Log in to your LinkedIn personal profile. In the top-right corner of the navigation bar, you’ll see a nine-dot grid icon labeled "For Business." Click it, and from the dropdown menu, select "Create a Company Page +".

Step 2: Choose Your Page Type

LinkedIn will present you with a few options. For most businesses, the choice will be straightforward:

• Company: This is the one you’ll likely need. It covers businesses of all sizes, from small and medium to large enterprises.
• Showcase Page: These are sub-pages that link to an existing Company Page. They're great for highlighting a specific product line, brand, or ongoing initiative. You’d create this after your main page is established.
• Educational Institution: This is specifically for schools, colleges, and universities.

Click "Company" to move forward.

Step 3: Fill Out Your Page Identity Details

This is where you’ll enter the foundational info for your business. Be thoughtful here, as this information is what people will see first.

• Name: Your official company name. Keep it clean and recognizable.
• Public URL: LinkedIn will auto-generate a URL based on your name, but you can customize it. Aim for `linkedin.com/company/your-brand-name`. Making this simple makes it easier to share.
• Website: Your official company website address.
• Industry: Choose the industry that best fits your business from the dropdown menu.
• Company Size &, Type: Select the appropriate ranges and company type (e.g., Privately Held, Public Company, Partnership).

Step 4: Upload Your Branding and Tagline

Now it’s time to add your visual identity.

• Logo: This is arguably the most important visual. It appears next to all of your posts and comments. Use a high-quality square PNG or JPG file. LinkedIn recommends 300 x 300 pixels.
• Tagline: You have 120 characters to describe what your company does. This is your brand's elevator pitch. Make it clear and compelling! Think about what you want people to know at a single glance.

Step 5: Verify and Create

Finally, check the box at the bottom to verify that you’re an authorized representative of the company. Once you've done that, click the "Create page" button. And just like that, you're an admin of a shiny new LinkedIn Company Page!

The Transition Plan: Moving Your Network and Presence

Having a page is great, but its real power comes from its followers. This is the part that truly delivers on the idea of "converting" your personal profile. Your goal is to migrate your existing audience and establish your new page as the go-to source for official brand updates. You need a transition plan.

Phase 1: Announce Your New Page with a Bang

Your first move should be to draft a post on your personal profile announcing the launch of your Company Page. Don’t just drop a link. Make it an event.

• Be sure to tag your new page in the post by typing "@" followed by your company name. This creates a direct clickable link.
• Explain why your connections should follow the page. What's in it for them? Will you be sharing industry insights, product updates, career opportunities, special offers, or behind-the-scenes content? Give them a reason to click "Follow."
• For maximum visibility, pin this announcement to the top of your personal profile’s "Featured" section for a few weeks.

Phase 2: Use the "Invite Connections" Feature

This is LinkedIn’s dedicated tool for helping you build an initial follower base. As a Page Admin, you are given a set number of invitation "credits" each month to invite your personal connections to follow the page. Here's how to use it:

1. Navigate to your new Company Page.
2. Switch to the "Admin View."
3. In the top right, click the "Admin Tools" dropdown and select "Invite connections."
4. You can now filter your connections and send out invitations with the click of a button.

A piece of friendly advice: don't just blast invites to everyone. Be strategic. Start with your most engaged connections: company employees, current and past clients, industry partners, and anyone you know would be genuinely interested. The monthly credits reset, so you can make this an ongoing growth tactic.

Phase 3: The Content Crossover

Over time, you've likely posted articles, updates, and valuable insights related to your business from your personal profile. Don't let that content go to waste. Perform a quick content audit of your personal profile and identify top-performing or evergreen posts.

Repurpose this content for your new Company Page. You can refresh it with new stats or visuals, turn a text post into a visually engaging carousel (by uploading a PDF), or even just repost it with an updated introduction. Once it's live on your Company Page, share that post from your personal profile with a note like, "Just posted an updated guide on our new @[Company Page]! Check it out and give us a follow for more content like this."

Phase 4: Update Your Profile (and Get Your Team To Do the Same)

This final step is simple but powerful. Go back to your personal profile and edit the "Experience" section. Make sure your current role is officially linked to the new Company Page you just created. Once linked, the company logo will appear next to your job title, making it a clickable link that drives traffic directly to the page.

Encourage every employee at your company to do the same. This is how you organically populate the "Employees" section of your Company Page, and it acts as passive, powerful social proof for your brand.

Final Thoughts

While you can't technically convert a personal profile into a Company Page, creating a new page and strategically moving your network over is a massive step forward for your brand. Following this process not only establishes a professional, scalable home for your business on LinkedIn but also unlocks the specific tools you need to grow your audience, generate leads, and attract top talent.

Once your new page is active, building momentum comes down to consistently sharing valuable content. We know how challenging it can be to manage multiple platforms and keep your content calendar full. Here at Postbase, we designed our visual content calendar to take the chaos out of planning. You can see all your scheduled posts across every platform in one place, making it easy to build a consistent LinkedIn presence without feeling overwhelmed.