How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Seeing the small ‘3rd’ icon next to a name on LinkedIn can feel like hitting a digital brick wall, often because the direct Connect button is nowhere to be found. You’ve found the perfect person to reach out to - a potential client, a future mentor, an expert in your field - but they're just out of immediate reach. This guide breaks down that wall, giving you several powerful and practical strategies to successfully connect with those valuable 3rd-degree connections and turn them into meaningful professional relationships.
Before diving into the "how," let's quickly clarify what these connection levels mean. Understanding the system helps you understand why some strategies work better than others.
For most professionals, the highest-value opportunities often lie with 2nd and 3rd-degree connections. They represent the growth of your network beyond your immediate circle.
So, you’ve landed on the profile of a 3rd-degree connection, and there's no "Connect" button. Instead, you might see "Message" (which usually requires InMail, a premium feature) or just the "Follow" button. This happens because you don’t have a shared connection to bridge the gap. LinkedIn’s algorithm is essentially telling you, "You're too far removed from this person to send a cold connection request."
Frustrating, right? Don't worry. This is where a little strategic thinking comes in. Here are the most effective methods to get around this limitation and make that connection.
This is the gold standard of networking, both online and off. An introduction from a trusted mutual contact is the most powerful way to connect with almost anyone. While you don't have a direct mutual connection, you are connected to people who are connected to them.
Once you’ve identified your go-between, reach out to them with a clear, concise, and courteous message. Never just say, “Can you introduce me to Jane Doe?” Make it easy for them to say yes by explaining the "why" and providing a message they can easily forward.
Here’s a simple template you can adapt:
“Hi [Mutual Connection's Name],
Hope you’re doing well! I saw that you're connected to [3rd-Degree Contact's Name] from [Their Company]. I’ve been following their work in [their industry/field] and I'm really impressed with [mention something specific, like a project, an article, or a recent accomplishment].
I’m looking to connect with a few experts in this space to [your goal - e.g., 'learn more about sustainable tech,' or 'discuss potential partnerships for B2B marketers']. Would you be open to making a brief email or LinkedIn introduction? I’ve written a short blurb below you could use to make it easy for you.
Thanks a ton,
[Your Name]”
This approach transforms a cold outreach into a warm, trusted introduction. It has a much higher success rate because it’s based on an existing relationship.
LinkedIn Groups are one of the most underrated networking tools on the platform. When you join the same group as someone else, LinkedIn starts treating you more like a 2nd-degree connection, even if you’re technically 3rd-degree. Often, this makes the "Connect" button magically reappear.
When you send a request using this method, personalize it by mentioning your shared group membership. It creates immediate common ground.
Personalized request example:
“Hi Jane, I saw we’re both members of the ‘SaaS Marketers United’ group. Your post last month about new PLG strategies was spot on. I’d love to connect and follow your insights here on LinkedIn.”
If you’re not in a rush, a patient and organic approach can be incredibly effective. Instead of immediately looking for a way to connect, start by simply following them.
Your connection request note can now reference your recent interactions:
“Hi John, I’ve really been enjoying your content on product management. Your advice on roadmap prioritization last week was particularly helpful for my team. Would love to connect and stay in the loop.”
Naturally, LinkedIn offers a paid path to bypass these limitations. If connecting with 3rd-degree prospects is a core part of your job (e.g., sales, recruiting, business development), investing in a premium subscription is often worth it.
LinkedIn Premium accounts (including Premium Business, Sales Navigator, and Recruiter Lite) come with a monthly allowance of InMail credits. An InMail is essentially a private message you can send to almost any LinkedIn member, regardless of your connection level.
Best practices for writing an InMail:
If the above methods don’t work, or if you want to try a quicker path, here are a few other tricks that can sometimes reveal the "Connect" button.
The LinkedIn mobile app can sometimes behave differently than the desktop site. For reasons known only to LinkedIn's engineers, the app occasionally displays a "Connect" button on a 3rd-degree profile when the desktop version doesn't. Before you give up, always pull up their profile on your phone to double-check.
Instead of going directly to their profile, try finding them through other pages on LinkedIn. For example:
Running into a 3rd-degree connection on LinkedIn isn’t a dead end - it's just a prompt to be a bit more strategic. By leveraging shared connections, joining common groups, or playing the long game with engagement, you can almost always find a path to connect with the people who matter most to your career. The key is to always lead with value and personalization.
As you build a powerful network with these strategies, your own public presence becomes your number one asset. Regularly sharing quality content and insights on LinkedIn shifts you from a "requester" to a "respected peer," making others want to join your network. At Postbase, we believe this consistency is vital, so we built a social media tool that makes it simple to plan, schedule, and publish great content across all your platforms. By making your social management effortless, we help ensure that when you send that next connection request, your active and professional profile speaks for itself.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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