How to Connect a Facebook Lead Form to GoHighLevel

Connecting your Facebook Lead Form to GoHighLevel directly bridges the gap between generating a lead and starting a conversation. This guide will walk you through the entire process, step-by-step, from an initial integration check to setting up the automated follow-up that turns a new prospect into an active conversation.

Why Automate Your Facebook Leads with GoHighLevel?

Before we get into the technical steps, let's quickly touch on why this integration is so powerful. Manually downloading a CSV file of leads from Facebook every day is a tedious process that creates a critical delay. Speed is everything in lead conversion. The moment a potential customer fills out your form, their interest is at its peak. Waiting hours, or even a full day, to follow up gives that interest time to fade and allows competitors to swoop in.

By connecting your Facebook Lead Form to GoHighLevel, you accomplish three key things:

• Immediate Follow-Up: Trigger automated SMS messages, emails, or internal notifications the second a lead comes in. This immediate contact can increase conversion rates significantly.
• Eliminate Manual Entry: Stop wasting time on tedious data entry and reduce the risk of human error. Leads flow directly into your CRM, clean and ready for action.
• Centralized Management: All your leads, regardless of their source, live in one place. Your sales team has a single source of truth, making it easier to track conversations, manage pipelines, and understand your ROI.

In short, this connection turns your Facebook Ads from a simple lead collection tool into the starting point of a fully automated marketing and sales machine.

What You Need Before You Start

To ensure a smooth connection process, make sure you have the following ready to go. This will save you from having to stop midway through to track down login details or request access.

• An active GoHighLevel account: You'll need login credentials for the GHL sub-account where you want the leads to appear.
• Admin access to your Facebook Business Page: The integration is managed at the Page level, so you must have admin permissions for the page connected to your ad account.
• An active Facebook Ad Account: Your Lead Ads will be running from this ad account.
• At least one published Lead Form: While you can create a form during this process, it's much smoother if you already have the form you want to connect created and published within your Facebook Page's Publishing Tools or Ads Manager.

Got everything? Great, let's build the connection.

Step-by-Step Guide to Connecting Your Facebook Lead Form to GoHighLevel

GoHighLevel's native integration makes this process surprisingly straightforward. There are no third-party tools like Zapier required. Just follow these steps carefully.

Step 1: Navigate to the Integrations Settings in GoHighLevel

First, log in to your GoHighLevel sub-account. In the left-hand navigation menu, click on Settings. From the Settings menu, find and click on Integrations. This is the central hub where you'll manage connections to third-party applications, including Facebook, Google, and Stripe.

Step 2: Connect Your Facebook Account

In the Integrations section, you'll see a big blue button that says "Connect" next to the Facebook icon. Click it.

A pop-up window from Facebook will appear, asking you to log in to your account. Use the credentials for the personal Facebook profile that has admin access to your Business Page. Once you log in, Facebook will ask for permission to allow GoHighLevel to access your information. It is essential that you grant all requested permissions. If you uncheck certain boxes, like permission to manage your pages, the integration will fail. Click "Continue" or "Allow" on all prompts.

Step 3: Select Your Facebook Business Page

After granting permissions, the pop-up will close, and GoHighLevel will ask you to select which Facebook Business Page you want to connect to this sub-account. You'll see a dropdown list of all the pages you manage. Choose the correct page associated with the lead forms you want to integrate.

Once you select your page, GoHighLevel will automatically fetch the associated ad accounts. Pick the correct ad account from the second dropdown list. This tells GoHighLevel which ad account's forms to look for.

Step 4: Map Your Facebook Form Fields

This is where the magic happens. After you've connected your page and ad account, a new section will appear called "Facebook Lead Form Field Mapping."

Here, you'll see a dropdown menu labeled "Select a Form." Click it and choose the specific lead form you want to connect. Once selected, GoHighLevel will display all the fields from your Facebook form (e.g., First Name, Last Name, Email, Phone Number).

Next to each Facebook field is another dropdown menu displaying all the available contact fields in GoHighLevel. Your job is to match them up. For standard fields, this is straightforward:

• Map Facebook's "Full Name" or "First Name" to GoHighLevel's "First Name."
• Map Facebook's "Email" to GoHighLevel's "Email."
• Map Facebook's "Phone Number" to GoHighLevel's "Phone."

Pro-Tip for Custom Questions: If you have custom questions in your lead form (e.g., "What is your budget?" or "When are you looking to buy?"), you will first need to create corresponding Custom Fields in GoHighLevel. Do this in Settings > Custom Fields. Once created, your custom field will appear in the mapping dropdown, allowing you to sync that data directly to the contact record.

After you've mapped all your fields, don't forget to click the big green "Save" button at the top right of the page.

Step 5: Test the Connection!

Never assume an integration works without testing it. Facebook has a tool designed specifically for this purpose.

1. Go to the Facebook Lead Ads Testing Tool.
2. Select the Page and the Form you just connected.
3. Click the "Create Lead" button. This sends a sample lead with dummy information through the integration.
4. Now, head back to your GoHighLevel sub-account and look in the Contacts section. You should see a new contact record populated with the test information from Facebook.

If the contact appears with all the correct information in the fields you mapped, congratulations! Your connection is active and working.

Next Steps: Put Your Leads into an Automated Workflow

Simply getting leads into GoHighLevel is just the beginning. The real power comes from what you do with them next. Using GoHighLevel's Workflow feature, you can build a completely automated sequence for your new Facebook leads.

Example "New Facebook Lead" Workflow:

1. Create a new Workflow: Go to the Automation tab and create a new workflow from scratch.
2. Set the Trigger: The Workflow Trigger will be "Facebook Lead Form Submitted." In the filters, specify which form should trigger this workflow.
3. Add Your First Action - Tag the Contact: The first step should always be to tag the contact. Use a descriptive tag like "FB Lead - Real Estate Campaign" so you can easily segment your contacts later.
4. Add a Second Action - Create Opportunity: Add the new lead to your sales pipeline. This lets you visually track their journey from new lead to closed deal.
5. Add a Third Action - Send an SMS: Instantly send them a text message. Something simple like: "Hey [Contact First Name], thanks for your interest in [Your Offer]! I just sent some more info to your email. Do you have 2 minutes to chat right now?"
6. Add More Actions: Continue building out your workflow with wait steps, additional emails, internal notifications (to alert your sales team), and more.

Troubleshooting Common Connection Problems

• My leads aren't showing up. The most common culprit is permissions. Go back to your Facebook Business Integrations and make sure GoHighLevel has access to everything. If that doesn't work, disconnect and reconnect the integration from within GoHighLevel. Also, double-check that you've correctly mapped and saved your form fields.
• My Facebook Page isn't in the dropdown list. This means the personal Facebook profile you used to connect does not have full admin permissions for that page. Check your Page Roles in the Facebook Business Suite.
• Only some information is coming through. This is almost always a field mapping issue. Go back to Settings > Integrations > Facebook Form Fields Mapping and ensure every field from your form is correctly mapped to a field in GoHighLevel. Click save again after you make changes.

Final Thoughts

Connecting your Facebook Lead Forms directly to GoHighLevel gives you a massive advantage by enabling immediate, personalized follow-up at scale. By following this guide, you can eliminate manual work, improve your speed-to-lead, and build a powerful automation engine that nurtures new prospects around the clock.

Just as automating your lead follow-up saves countless hours, having the right tools for your top-of-funnel social media helps you generate those leads in the first place. At Postbase, we focus on making your social media management just as seamless. Our platform helps you visually plan your calendar, reliably schedule content, and engage with your community across all channels - so you can focus on creating engaging campaigns that fill the very pipeline you've just automated in GoHighLevel.