How to Connect an Etsy Shop to Pinterest

Transforming your Etsy passion into a thriving business often hinges on one thing: getting your amazing products in front of the right people. This guide walks you through connecting your Etsy shop to Pinterest, a visual discovery engine packed with millions of shoppers actively looking for inspiration and items to buy. We'll cover the simple steps to claim your shop, unlock powerful features like Rich Pins, and share actionable strategies to turn browsers into loyal customers.

Why Your Etsy Shop Needs to Be on Pinterest

Think of Pinterest as a visual search engine where people plan their purchases, big and small. Users aren't just scrolling - they're curating their future. For an Etsy seller, this is a perfect match. Your visually appealing products fit natively into a platform where users are actively searching for new ideas, unique items, and creative inspiration. Unlike other social media platforms where content has a short lifespan, a Pin can continue to drive traffic to your Etsy shop for months or even years.

Here’s what connecting the two platforms really gets you:

• Increased Traffic and Sales: Every Pin you create is a direct visual gateway to your product listings. Pinterest is a top source of referral traffic for many e-commerce brands, meaning more eyes on your products and more potential sales.
• Evergreen Content: A post on Instagram might be gone in 48 hours, but a Pin is forever. Pins are indexed by Pinterest's algorithm and Google search, allowing customers to discover your products long after you've pinned them.
• Access to Rich Pins: This is the game-changer. Once your Etsy shop is claimed, Pinterest automatically creates Rich Pins from your listings. These special Pins pull real-time data directly from your Etsy page, including the product title, price, and stock availability. If you update the price on Etsy, the Pin updates automatically, giving shoppers the most accurate information.
• Audience Insights: A Pinterest business account gives you access to powerful analytics. You can see which Pins get the most clicks, what boards people are saving your products to, and demographic information about your audience. This data helps you understand what resonates with your customers so you can create more of what they love.

Getting Started: Set Up Your Pinterest Profile for Success

Before you link your accounts, you want to make sure your Pinterest presence is polished and professional. A strong profile acts as the digital storefront for your brand, inviting users to see what you have to offer.

Convert to a Business Account

If you're still using a personal Pinterest profile, your first step is to switch to a free Business account. This is essential for claiming your shop, accessing analytics, and unlocking special features like Rich Pins.

Making the switch is simple:

1. Log in to your existing personal Pinterest account.
2. Click the down-arrow in the top-right corner and select "Convert to a business account."
3. Follow the prompts to fill out your business profile, including your business name (use your Etsy shop name) and a link to your Etsy shop.

If you don't have a Pinterest account yet, you can create a new Business account from scratch by going to pinterest.com/business/create.

Build a Brand-Cohesive Profile

Your Pinterest profile is often the first impression a potential customer has of your brand. Make it count.

• Profile Photo: Use your shop's logo. Keep it consistent across all your social platforms to build brand recognition.
• Bio: You have a limited number of characters, so be clear and concise. Use keywords to describe what you sell. For example, instead of just "I sell creative things," try "Handmade leather-bound journals & personalized notebooks for writers and creatives."
• Cover Image: Use the cover photo area to create a beautiful collage of your best-selling products or a lifestyle image that captures the essence of your brand.

How to Connect Your Etsy Shop to Pinterest: The Step-by-Step Process

Once your Business account is ready, it’s time for the main event: formally connecting your Etsy shop. Pinterest has a streamlined integration specifically for Etsy, making this a quick and painless process.

Step 1: Go to Your Pinterest Settings

Log in to your Pinterest Business account. In the top-right corner of the Hub Feed screen, click on the dropdown arrow and select Settings.

Step 2: Navigate to Claimed Accounts

On the left-hand menu, click on Claimed accounts. This is where you can manage all of your connected properties, like websites, Instagram accounts, and, of course, your Etsy shop.

Step 3: Click the "Claim" Button Next to Etsy

You’ll see options for different platforms you can claim. Find Etsy in the list and click the gray Claim button next to it.

Step 4: Grant Access Through Etsy

A new pop-up window will appear, taking you to Etsy’s website. You’ll be asked to sign in to your Etsy account (if you aren't already). After signing in, Etsy will ask you to authorize Pinterest to connect to your shop. Click Allow Access. This simply gives Pinterest permission to verify you own the shop and to pull product information for Rich Pins.

This process is secure and a standard practice for connecting online accounts. Pinterest needs this handshake to confirm ownership.

Step 5: Confirm the Connection

Once you’ve granted access, the pop-up window will close, and you'll be redirected back to your Pinterest settings. The "Claim" button next to Etsy should now be gone, and your Etsy shop URL should appear with a green checkmark beside it. Congratulations, your Etsy shop is now officially claimed on Pinterest!

Activating and Verifying Rich Pins

Here’s the best part: by claiming your Etsy shop, you've already done the work to activate Rich Pins. Pinterest automatically enables them for all claimed Etsy accounts - there's no technical setup, code editing, or validation needed on your end.

But how do you know they're working? It’s simple to check:

1. Go to one of your Etsy product listings and copy its URL.
2. On Pinterest, click the Create button in the top-left menu and select Create Pin.
3. At the bottom of the Pin creator, click the globe icon and paste your Etsy product URL. Click the arrow button.
4. Pinterest will pull images from your listing. Choose one and give the Pin a title, a description, and select a relevant board. Then, click Publish.
5. Go view your newly created Pin. Below the image and title, you should now see extra information in bold: a product title, your shop name, and real-time price information. This is your Rich Pin in action! It lets users know this Pin is a shoppable product right away.

If you don't see this information immediately, give it a few minutes. It can sometimes take a little while for the data to sync for the very first time.

Smart Strategies for Pinning Your Etsy Products

Connecting your accounts is just the foundation. The real growth comes from a thoughtful and consistent pinning strategy. You’re not just posting products, you’re telling your brand's story and helping customers visualize your items in their everyday lives.

Create Visually Stunning Pins

Pinterest is a visual platform above all else. Your images are doing the heavy lifting.

• Use Vertical Images: Pins formatted with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels) take up more screen real estate on mobile devices and tend to perform best.
• Showcase Your Product in Multiple Ways: Don't just pin the same default product image. Create Pins with different photos from your listing: a lifestyle shot showing your product in use, a close-up of the detail and craftsmanship, and even a simple video showing it from all angles.
• Add Text Overlays: Use a simple, readable font to add a text overlay to your Pin. This is a great way to highlight a key feature or benefit (e.g., "Handcrafted & Sustainable," "The Perfect Gift for Gardeners," "Free Shipping").

Craft Keyword-Rich Descriptions

Your Pin titles and descriptions work just like SEO on a website. Tell Pinterest (and users) exactly what your product is so it can be shown to the right audience.

• Think Like Your Customer: What terms would they use to search for your product? For a pair of earrings, they might search for "gold hoop earrings," "minimalist jewelry," "handmade bridesmaid gift," or "boho wedding accessories." Include these natural-sounding keywords in your Pin title and description.
• Write Compelling Descriptions: Your description should be more than a list of keywords. Describe the feeling your product evokes. Who is it for? What problem does it solve? Tell a quick story to draw the reader in.

Build Strategic Pinterest Boards

Your boards organize your Pins and help your audience navigate your content. Create boards that not only categorize your products but also align with the interests and aspirations of your ideal customer.

For a shop that sells handmade pottery, you could have boards like:

• Product Boards: "Ceramic Mugs & Cups," "Handmade Dinnerware Sets," "Decorative Vases."
• Thematic Boards: "Cozy Morning Coffee Rituals," "Modern Farmhouse Kitchen Decor," "Finding the Perfect Hostess Gift."
• Brand Story Boards: "Behind the Scenes at the Studio," "Our Pottery-Making Process," "Customer Photos & Reviews."

This mix gives your audience plenty of reasons to follow you, even if they aren't ready to buy a specific product today.

Go Beyond Just Pinning Your Products

A great Pinterest strategy is a mix of your own products and other helpful, inspiring content. Pinning from other sources shows your expertise and provides your followers with more value. For example, if you sell artisanal baking supplies, you could pin your favorite recipes (that use your supplies, of course!), food photography tips, or articles on cake-decorating techniques.

Also, don't forget about Video Pins and Idea Pins. These dynamic formats are excellent for capturing attention. You could create a short video showing how you pack an order, a sped-up "process" video of you making your product, or a how-to guide featuring one of your items.

Final Thoughts

Connecting your Etsy shop to Pinterest is a simple but incredibly powerful step toward growing your business. By claiming your account, you unlock professional tools and Rich Pins that make your product listings more engaging and trustworthy, helping turn a platform of dreamers into a steady stream of happy customers.

Once you’re connected and ready to implement these strategies, staying consistent is what separates slow growth from real momentum. This is where we designed Postbase to make a difference. Our visual calendar lets you plan all your Pinterest content - from static Pins to videos - so you can see your entire strategy at a glance. We built our scheduler to be incredibly reliable, publishing your Pins exactly when you want them to go live so you can batch your work and maintain that crucial consistency without being glued to your screen every single day.