How to Combine Facebook Pages

Juggling two or more Facebook Pages for the same brand can get messy fast, splitting your audience and making content management a headache. If you've ever had a rogue page created by a former employee or an unofficial community page pop up, you know the frustration. This guide walks you through the exact steps to combine your Facebook Pages, helping you consolidate your followers and simplify your social media presence for good.

Why Should You Combine Your Facebook Pages?

Merging pages isn’t just about housekeeping, it's a strategic move that delivers clear benefits. Before getting into the technical steps, let's look at why it’s worth the effort.

Consolidate Your Audience and Authority

Having your followers and likes split between two pages dilutes your social proof. Combining them into a single page instantly centralizes your audience. A page with 10,000 followers looks far more authoritative and established than two separate pages with 5,000 each. This larger, unified number can signal trust to new visitors and gives you a more accurate picture of your total reach.

Streamline Your Social Media Management

Managing one Facebook Page is much simpler than managing two or more. By merging, you'll have a single calendar, one set of analytics to track, and a unified inbox for messages and comments. This saves you valuable time and mental energy, eliminating the need to post the same content in multiple places or wonder which page a customer message came through.

Improve Brand Consistency and Discovery

Multiple official-looking pages can confuse your customers. Which one is the right one to follow? Which one is actively updated? Merging removes this ambiguity. It creates a single, official source of truth, ensuring that anyone searching for your brand on Facebook finds the correct, active page. This prevents potential customers from landing on an old, outdated page and thinking your business is inactive.

Increase Your Organic Reach Potential

When you merge pages, the followers and likes from the duplicate page are added to your primary page. This means your next post will be served to a larger, combined audience. While Facebook's algorithm is complex, a bigger, more engaged starting audience generally leads to better organic reach and a higher potential for shares, comments, and clicks.

The Essential Checklist: Are Your Pages Eligible for a Merge?

Facebook has strict rules in place to prevent people from merging completely unrelated pages. Before you even try to start the process, make sure you can say "yes" to every item on this checklist. Failing to meet even one of these requirements is the most common reason a merge request gets denied.

• You must be a full Admin of both pages. Not an editor, moderator, or analyst - you need to have full administrative privileges for both the page you want to keep and the one you want to get rid of. If you’re not the admin, you'll need to ask the current admin to grant you that role or have them perform the merge themselves.
• The Pages must represent the same thing. You can't merge a page for your coffee shop with one for your side-hustle t-shirt brand. Both pages must clearly be for the same business, brand, or public figure. This is evaluated based on their name, description, and content.
• The Pages must have similar names. The names don't have to be identical, but they need to be very close. For instance, merging "Cuppa Joe's Coffee" and "Cuppa Joe's NYC" is likely to be approved. Merging "Cuppa Joe's Coffee" with "Best Coffee in New York" will almost certainly be rejected. If the names are too different, you should rename one of the pages to be more similar to the other and wait a week before trying to merge.
• Both Pages need to be on the same Meta Business Account. To make things seamless, make sure both Pages properties are owned by the same parent Meta Business Account. This helps Facebook verify common ownership and makes the process much smoother.
• If they are local businesses, the physical addresses should match. If your pages have physical addresses listed in the "About" section, they must be the same. Before starting the merge, edit the page you plan to remove and update the address information to match your primary page precisely.

Go through this list carefully. Taking five minutes now to double-check these requirements will save you hours of frustration later.

Your Step-by-Step Guide to Combining Facebook Pages

Once you’ve confirmed that your pages meet all the eligibility criteria, you’re ready to begin the merge process. Follow these steps carefully.

Step 1: Choose Your Main Page (The Destination Page)

First, you need to decide which page you are going to keep. This is your destination page. The other page, the source page, will be permanently removed after the merge. All of its followers will be transferred to the destination page.

Critically Important: Content like posts, photos, and videos from the source page will be permanently deleted. They do not get transferred over. The only things that migrate are the likes, followers, and check-ins. Therefore, you should choose the page with the most valuable content, the best username (@handle), and the longest post history as your destination page.

Step 2: Backup and Prepare Your Source Page

Since all the content on your source page is about to be deleted forever, take a moment to download a backup of anything important. You can download a copy of your Page's information, including posts and photos, by going to its "Settings" > "Privacy" > "Your Facebook Information" > "Download Page Information."

Also, take this opportunity for a final check to make sure the names and "About" info are as similar as possible between the two pages.

Step 3: Access the Page Merge Tool in Meta Business Suite

The tool to combine your pages is located within the Meta Business Suite settings. You can no longer reliably use the old, standalone merge URL.

1. Navigate to business.facebook.com.
2. Select the Business Account that owns both pages.
3. In the left-hand sidebar, click "All tools," then select "Page settings."
4. If you have multiple pages, select your main (destination) page from the dropdown menu at the top left.
5. On the next page, find and click on "Merge Pages" from the page settings menu.

Step 4: Select Your Pages and Request the Merge

Now you'll see the page-merging interface.

• Select the Source Page: This is the duplicate page you want to get rid of. Type its name in the first box and select it from the list.
• Select the Destination Page: This is the main page you want to keep. It should already be pre-selected, but if not, type its name in the second box and choose it.
• Double-check your selections! Make sure you haven't mixed them up.
• Click "Continue." Facebook will show you a confirmation screen detailing which page will be merged into the other. Review it one last time, and then click "Request Merge."

What to Expect After You Hit 'Request Merge'

Submitting the request isn't the final step. Here’s what happens next:

The Review Process

Your request goes to Facebook for a review. Their system (and sometimes a human) will check to confirm that the pages meet all the criteria you reviewed earlier. This process usually takes anywhere from a few hours to a few days. You'll receive a notification in your Business Suite when the review is complete.

If the Merge is Successful

Once approved, the merge happens automatically. Here’s a breakdown of what gets transferred and what doesn’t:

• What Migrates: All followers and people who liked the source page will be transferred to your destination page. Any check-ins will also be combined. The source page's URL will automatically start redirecting to your new, unified page URL.
• What Does NOT Migrate: All organic and paid content from the source page is gone. This includes all posts, photos, videos, and Reels. The username (@handle) of the source page is also deleted. Your destination page keeps its existing content and its username.

Initially, you may see a fluctuating number of followers as Facebook works to reconcile the audience lists from both pages (e.g., removing duplicate followers who liked both pages). This is normal.

Help! Why Can't I Combine My Facebook Pages? (Troubleshooting)

Sometimes, things don’t go as planned. Here are solutions to the most common roadblocks people encounter when trying to merge their pages.

Error: "These pages can't be merged."

This is the most common error, and it almost always ties back to the eligibility checklist. The most likely culprits are:

• The pages' names are considered too different by Facebook's system. Try renaming one to match the other more closely.
• One or more required details (like physical addresses) don't match.
• You aren't a full Admin for both pages.

Work your way back through the checklist and fix any inconsistencies before trying again.

I Can't Select One of My Pages in the Merge Tool

If one of your pages is greyed out or just doesn't appear as an option, it's often due to one of these issues:

• Not in the same Business Account: Both pages need to be owned by the same Meta Business Account. Add the rogue page to your main business account before trying again.
• New vs. Classic Page Experience: Facebook has been rolling out the "New Pages Experience." You generally cannot merge a page on the New experience with one that is still on the "Classic" page layout. You may need to wait until both are migrated to the new experience.
• The Page is part of a location structure: Some large businesses or franchises use a specific "parent-child" page structure via Business Manager locations. These pages often follow different rules and cannot be merged through the self-service tool.

Final Thoughts

Combining Facebook Pages is a fantastic way to clean up your brand's digital footprint, simplify your management workflow, and present a stronger, more unified presence to your audience. The process requires careful preparation to ensure you meet all of Meta's criteria, but the payoff in clarity and efficiency is well worth it.

Once you’ve successfully merged your pages and streamlined your presence, the next logical step is to simplify your day-to-day content management. Managing even a single, powerful Facebook Page alongside Instagram, TikTok, and X can quickly become chaotic. That’s precisely why we built Postbase. Our visual content calendar helps you plan your strategy across all your platforms at a glance, our rock-solid scheduler (designed natively for video) lets you publish everywhere at once, and our unified inbox brings every comment and DM into one manageable place so nothing gets missed. It's social media management, made simple.