How to Check if Facebook Is Connected to Instagram

Verifying the link between your Facebook and Instagram accounts is the single most important step for streamlining your social media workflow. When they're properly connected in Meta's Accounts Center, you unlock cross-posting features, a unified inbox, and more efficient ad management. This guide will walk you through exactly how to check your connection status from both apps, what to look for, and how to fix it if things aren't set up correctly.

First, Why Does This Connection Even Matter?

Before jumping into the step-by-step instructions, it helps to understand what you gain by having your accounts properly linked. It goes far beyond just proving you own both profiles. For creators, marketers, and business owners, this connection is the foundation for an efficient social media presence.

Here are the key benefits you unlock:

• Effortless Cross-Posting: Share Instagram Reels and Stories to Facebook simultaneously without any extra steps. You can post a Reel to Instagram and have it automatically appear as a Reel on your Facebook feed, instantly doubling your reach with zero extra work. The same goes for Stories, making it simple to keep both audiences engaged.
• A Unified Inbox: Manage all your Instagram DMs and Facebook Messenger conversations from one place inside the Meta Business Suite. No more hopping between apps to reply to customers or followers. This saves a massive amount of time and helps prevent messages from slipping through the cracks.
• Simplified Shopping Tools: If you use Instagram Shopping, connecting your Facebook Page is a requirement. This link allows you to create a single product catalog that powers your shop on both platforms, creating a seamless e-commerce experience for your followers.
• Powerful Advertising: Run ads that appear on both Instagram and Facebook through Meta's Ads Manager. This allows you to launch cohesive campaigns, target audiences across both platforms, and get a much clearer picture of your overall ad performance.
• Synced Profile Information: You have the option to sync changes to your name, profile picture, or username across both profiles. While not for everyone, it helps maintain brand consistency with less manual effort.

In short, an unlinked account is a disconnected strategy. By checking and confirming the connection, you’re not just performing a technical checkup, you're setting yourself up for a smarter, more integrated social media strategy.

Method 1: How to Check the Connection from the Instagram App

For most people, the Instagram app is the fastest and easiest place to check the connection. Meta has centralized all profile links into a single dashboard called Accounts Center. It’s your single source of truth.

Follow these simple steps:

Step 1: Go to Your Instagram Profile

Open the Instagram app and tap on your profile picture in the bottom-right corner to go to your profile grid.

Step 2: Access Your Settings Menu

Tap the three horizontal lines (the "hamburger" menu) in the top-right corner. From the pop-up menu, select "Settings and privacy." This takes you to the main control panel for your account.

Step 3: Open the Accounts Center

At the very top of the "Settings and privacy" menu, you’ll see a large section labeled Accounts Center. This is where Meta manages all your connected profiles (including Facebook, Instagram, and Meta Quest accounts). Tap anywhere on this section to open it.

Step 4: Review Your Connected Profiles

Once inside the Accounts Center, tap on "Profiles." This screen will show you every single profile linked together. If your accounts are connected, you will see your Instagram profile and your Facebook profile listed together on this page.

What You Should See:

• Your Instagram handle and profile picture.
• Your Facebook name and profile picture listed directly below it.

If you see both here, congratulations! Your accounts are successfully connected. You can stop here. If you only see your Instagram profile, that means no Facebook account is linked, and you’ll need to add it manually.

Method 2: How to Check the Connection from Your Facebook Business Page

If you're managing a brand or business, you might spend more time on Facebook. You can also check and manage the connection from your Facebook Business Page settings. This is especially good for confirming that your Instagram account is linked to the correct Business Page, not your personal profile.

Step 1: Navigate to Your Facebook Business Page

Open Facebook and switch to managing your Business Page. You can usually do this by clicking your profile picture in the top-right and selecting your Page from the list.

Step 2: Go to the "Linked Accounts" Setting

Once you are viewing your Business Page, find the "Manage" button on the left sidebar or near the top of your page. From your page's professional dashboard, look for "Linked accounts" in the sidebar menu under "Your tools."

What You Should See:

On the "Linked accounts" screen, you will see sections for Instagram and WhatsApp. Under the Instagram section, it should display your Instagram account's handle and profile picture. The button next to it will say "View account" or "Manage connection." If you see this, you are connected.

If it says "Connect account," that means no Instagram profile is currently linked to this specific Facebook Page.

This method is the best way to be certain that your professional Instagram account is linked to your professional Facebook Page, a common point of confusion.

Help! My Accounts Aren’t Connected. What Now?

If you discovered your accounts are not connected, don't worry. The process to link them is straightforward and done from the same Accounts Center you used to check.

1. Open the Accounts Center: Following the steps from Method 1, go to your Instagram Settings & Privacy and open the Accounts Center.
2. Add Your Facebook Account: Tap on "Profiles," then tap the "Add accounts" button. Instagram will automatically try to find the Facebook account that's logged in on your phone's Facebook app.
3. Confirm the Account: If it finds the correct account, simply tap "Continue" and follow the prompts to confirm. Your profile will be added to the Accounts Center. If it suggests the wrong account, you'll need to log out of the Facebook app and log in with the correct one first.

After a few confirmation screens, your Facebook profile will now appear in the list of connected profiles inside your Accounts Center.

Troubleshooting Common Connection Problems

Sometimes, things don't go as smoothly as planned. If you're running into issues checking or creating a connection, here are a few of the most frequent hurdles and how to clear them.

Problem: Instagram is Linked to the Wrong Facebook Account

This often happens when your personal Facebook profile gets linked by mistake instead of your company’s Business Page.

• The Fix: Go to the Accounts Center, tap on your Facebook profile, and you should see an option to remove it. Once removed, you can re-add the correct one. Make sure you are logged into the correct Facebook account in the Facebook app on the same device before you try to reconnect.

Problem: The Cross-Posting Features Aren't Working

You’ve checked the Accounts Center, and it says you're connected, but your Stories or Reels aren't sharing to Facebook.

• The Fix: The connection might be established, but the specific sharing settings may be turned off. In the Accounts Center, find the "Connected experiences" setting, then tap "Sharing across profiles." Select your Instagram profile, and you'll see toggles to automatically share your Instagram Stories and Posts. Make sure those are turned on for your desired Facebook Page.

Problem: You Don't Have Permission to Connect

If you try to link your Instagram account to a Facebook Business Page, you might get an error message saying you lack permissions.

• The Fix: To link the accounts, you must be an Admin on the Facebook Business Page. A less senior role like "Editor" or "Moderator" isn't enough. Check with the page owner to confirm your role is set to Admin. You can check this under Page Settings > New Pages Experience > Page Access.

Problem: "Your Instagram Account Needs to Be a Professional Account"

Some business connection features require your Instagram account to be set to a Business or Creator account type.

• The Fix: On Instagram, go to Settings and privacy > Account type and tools > "Switch to professional account." Follow the on-screen steps to select a category. Once switched, you'll be able to link it to your Facebook Page for full business tool integration. You lose nothing by switching and gain access to analytics and other professional tools.

Final Thoughts

Confirming the connection between your Facebook and Instagram accounts is a simple but essential task for managing your brand's presence efficiently. By using Meta's Accounts Center, you can quickly see which profiles are linked, adjust sharing settings, and troubleshoot any issues that stand between you and a streamlined workflow.

Keeping those connections stable and reliable is just as important as setting them up - after all, a scheduler is only useful if it doesn't drop the connection. At Postbase, we focus on building rock-solid integrations because we know how frustrating it is when you have to constantly re-authenticate accounts. Our platform is designed so your accounts just stay connected, letting you spend your time on what really matters: planning, scheduling, and creating great content, not fixing broken links.