How to Check Account Health on TikTok

Wondering why your TikTok views have suddenly dropped or if your account is in good standing? Checking your account health is a vital and thankfully straightforward task that can tell you everything from hidden community guideline violations to shifts in your content performance. This guide will walk you through exactly how to conduct a full TikTok health check, diagnose any issues, and get your growth back on track.

What Exactly Is TikTok Account Health?

TikTok account health isn't a single score or status, it's a combination of factors that determine your visibility and standing on the platform. A healthy account has three key things going for it:

• Good Community Standing: You have no active violations or warnings from TikTok for breaking their Community Guidelines.
• Strong Algorithmic Favor: The algorithm understands your content, knows who your audience is, and consistently pushes your videos to the For You Page (FYP).
• Positive Audience Signals: Your followers actively engage with your content through likes, comments, shares, and saves, signaling to TikTok that your videos are valuable.

When one of these areas is weak, you might experience issues like lower views, reduced reach, or even a temporary freeze on new followers. A regular health check helps you spot these problems early.

The Technical Check-Up: Finding Your Official Status

The first place to look is right inside your TikTok settings. This is where TikTok will transparently tell you if your account has any official violations against it. Don't skip this step - many creators assume their views dropped for a mysterious reason when the answer is waiting for them here.

Step-by-Step: How to Check Your Account Status

TikTok provides a dedicated section for this, but it's a little buried. Here’s how to find it:

1. Navigate to your Profile.
2. Tap the three horizontal lines (the hamburger menu) in the top-right corner.
3. Select Settings and privacy from the menu.
4. Scroll down to the "Support & about" section and tap on Support.
5. Tap on Safety Center.
6. Finally, tap on Account status.

On this screen, TikTok will show you if you have any recent violations related to comments or posts that broke community guidelines. If everything is clear, you'll see a reassuring "Your account is in good standing" message. If not, it will detail the violation, explain which guideline was broken, and give you information on a potential appeal.

An active violation is often the smoking gun behind a sudden drop in views. TikTok may limit the reach of an account with violations to prevent the spread of potentially problematic content.

Go Deeper with TikTok Analytics

If your account status is clear, your next stop is analytics. This is the heart of your account's health report card, showing you exactly how your content is performing and how your audience responds to it. To access analytics, you'll need a Creator or Business Account (it's a free and simple switch in your settings).

Once you’re in your analytics dashboard, focus on these three tabs:

1. The Overview Tab: Your High-Level Health Chart

The Overview tab gives you a bird's-eye view of your account's performance over the last 7, 28, or 60 days. Don't just look at the raw numbers, look at the trends.

• Video Views: Is the graph trending up, down, or flat? A consistent downward trend for several weeks indicates a potential problem with your content strategy or reach.
• Profile Views: Are people curious enough to visit your profile after seeing a video? Stagnant profile views can mean your content isn't compelling enough to make viewers want to see more from you.
• Followers: Healthy accounts grow consistently. If your follower count has plateaued or is declining, it's a clear sign that you need to re-evaluate what you're posting.

Look at the 60-day view to screen out normal weekly fluctuations and see the bigger picture of your account's health trajectory.

2. The Content Tab: Diagnosing Video-by-Video Performance

This is where you can investigate the "why" behind your overall trends. This tab shows individual video performance and invaluable data points. For each video, you should be checking:

• Traffic Sources: This is arguably the most important metric for account health. Tap on a recent video and see the breakdown of where its views came from. A healthy video should have a substantial percentage of its views from the For You Page (often 70% or more). If your videos are getting most of their views from "Personal profile" or "Following," it means the algorithm isn't pushing your content to a wider audience. This is a massive red flag.
• Average Watch Time: This tells you how long, on average, people are watching your video. Compare this to the total length of the video. If your 15-second video has a 3-second average watch time, it means people are scrolling away almost immediately, signaling that your hook is weak.
• Watched Full Video %: This shows the percentage of viewers who finished your entire video. A high completion rate is a powerful signal to the algorithm that your content is engaging and worth showing to more people.

3. The Followers Tab: Is Your Audience Healthy?

A healthy follower base is an engaged and growing one. Here, look at:

• Total followers: Note the growth over time. Does it align with specific videos that performed well?
• Follower activity (Most Active Times): Are you posting when your audience is most likely to be online and scrolling? Posting content when your followers are active gives your video a better initial push, which can help it land on the FYP. Posting at 3 AM when your audience is in bed is a recipe for low initial engagement.

Uncovering the "Shadowban" Symptoms

‘Shadowban’ is a term used by creators to describe a sudden and severe drop in visibility without an official notification from TikTok. While TikTok doesn't officially acknowledge shadowbans, the phenomenon of unexplained reach suppression is very real. It's almost always a symptom of an underlying health issue, not a random penalty.

You might be "shadowbanned" if you experience the following:

• A sudden, dramatic drop in views. For example, your views go from an average of 10,000 per video to less than 500 consistently.
• Your videos get almost zero traffic from the For You Page, as confirmed in your traffic sources analytics.
• Your videos are not showing up under the hashtag pages you used.

Common Causes for a Sudden Drop in Reach

This isn't random. Usually, it's triggered by an action on your part, such as:

• Violating Guidelines: Even a minor violation (like using a copyrighted sound in a way that’s not allowed) can trigger suppression.
• Spam-like Behavior: This includes mass-following and mass-unfollowing accounts, or aggressively liking dozens of videos in a short period. These behaviors can make you look like a bot.
• Posting Low-Quality or Unoriginal Content: The algorithm can often detect content re-uploaded from other platforms (look for watermarks!) or trends that are long past their prime. It prioritizes fresh, original content.
• Deleting Multiple Videos: A sudden purge of your content can sometimes confuse the algorithm and temporarily impact your reach. It's better to set videos to "private" if you want to remove them from your public profile.

How to Restore Your TikTok Account Health

If your health check uncovers some issues, don't panic. Almost every account can be brought back to good standing with the right steps.

Step 1: Perform a Content Audit

Go back through your recently posted videos. Did any of them push the boundaries of the Community Guidelines? Look for potentially sensitive content, copyrighted audio flagged in the description, or anything that could be misinterpreted as harmful. If you find any questionable videos, don’t delete them - set them to Private.

Step 2: Take a Short Break from Posting

After your audit, step away from posting for 48-72 hours. This isn't a magical fix, but it can sometimes help as a soft "reset" for the algorithm’s perception of your account. Use this time to engage genuinely with others in your niche by watching videos and leaving thoughtful comments - not spamming.

Step 3: Get Back to Basics with High-Value Content

When you return to posting, your immediate focus should be on creating high-quality, original content that aligns with what your audience loves. Start with:

• A strong hook within the first 1-2 seconds.
• Clean, high-resolution video footage and clear audio.
• Providing value, whether it's through entertainment, education, or inspiration.
• Using trending audio and effects relevant to your niche.

Your first few videos after a break are important. If they perform well, it sends a strong positive signal to the algorithm that your content is back on track.

Step 4: Reassess Your Hashtag Strategy

Make sure you're using a mix of broad, niche, and trending hashtags and avoid using irrelevant or banned tags. Good hashtags help TikTok categorize your video and show it to the right audience, which is a building block of long-term account health.

Final Thoughts

Regularly checking your TikTok account health is non-negotiable for anyone serious about growing on the platform. By combining a technical review of your account status with a deep dive into your analytics and content performance, you can move from guessing what's wrong to knowing exactly what you need to do to improve your reach and engagement.

We built Postbase to make this process easier, especially when you're managing more than just TikTok. Instead of trying to piece together performance data by jumping between apps, our analytics dashboard gives you a clean, unified view of what's working across all your channels. We believe that tracking your performance and planning great content shouldn't be complicated, so you can spend less time analyzing data and more time creating.