How to Change a Link on TikTok

That clickable link in your TikTok bio is some of the most valuable real estate on your entire profile. Whether you're driving traffic to your blog, a product page, or your other social media accounts, getting that link right is essential. This guide will walk you through exactly how to change your link on TikTok, optimize it to get more clicks, and troubleshoot any issues you might run into along the way.

First Things First: Who Can Add a Clickable Link on TikTok?

There is a lot of outdated information out there about who can and can't add a link to their TikTok bio. For years, the rule was centered around follower counts, but thankfully, things have gotten much simpler. Today, almost anyone can add a clickable link by making one small change to their account setup.

The most reliable and immediate method to unlock the clickable bio link feature is to switch to a TikTok Business Account. This is a free change that you can make at any time, and for most users, it gives you access to the dedicated "Website" field in your profile settings, regardless of your follower count. While some established personal or "creator" accounts may have this feature, the Business Account is the guaranteed way to get it.

Switching to a Business Account doesn't just give you a link, it also provides access to valuable analytics and other commercial features. The main tradeoff is that you lose access to some of the trending commercial music library, but for most brands, creators, and marketers, the benefits far outweigh this limitation.

How to Change Your TikTok Bio Link: A Step-by-Step Guide

Ready to update your link? The process only takes a minute once you know where to look. Let's walk through it, starting with confirming your account type.

Step 1: Check if You Have a Business Account

If you aren’t sure what type of account you have, it's easy to check and switch if necessary.

1. Go to your profile page by tapping the Profile icon in the bottom-right corner.
2. Tap the three horizontal lines (the hamburger menu) in the top-right corner.
3. Select Settings and privacy from the menu that appears.
4. Tap on Account.

Here, you will see an option that either says "Switch to Business Account" or "Switch to Personal Account."

• If you see "Switch to Business Account," your account is currently Personal.
• If you see "Switch to Personal Account," your account is already a Business Account, and you're ready to add your link.

Step 2: Switch to a Business Account (If You Need To)

If you're currently on a Personal account, follow these steps to make the switch. Remember, this is free and reversible.

1. From the Account screen mentioned above, tap Switch to Business Account.
2. TikTok will show you a few screens explaining the benefits. Tap Next to proceed.
3. You'll be asked to choose a category that best describes your account (e.g., Clothing & Accessories, Beauty, Education & Training). This helps TikTok understand your niche but isn't publicly displayed in a major way. Choose the one that fits best and tap Next.
4. You might be asked to add an email address (this is optional), then tap Skip or Add.
5. That's it! A confirmation message will appear, and you can create your first post or go back to your profile.

Step 3: Add or Edit the Link in Your Bio

Now that you have a Business Account, the "Website" field will be available in your profile settings. Here's how to use it:

1. Go back to your main Profile page.
2. Tap the Edit profile button directly below your profile picture and follower count.
3. In the "About you" section, you’ll see fields for your Name, Username, and Bio. Below this, there should now be a field named Website. Tap on Add your website.
4. Paste the full URL you want to add into the text box (e.g., https://www.yourbrand.com). Always include the "https://" part.
5. Tap the Save button in the top-right corner.

Go back to your profile one last time. You should now see your clickable link appear right below your bio description. Be sure to tap it yourself to test that it works and goes to the correct destination.

Beyond the Basics: Strategies for Optimizing Your TikTok Bio Link

Simply having a link is step one. Step two is making that link work for you as an effective marketing tool. Because you only get one, you need to make it count. Here are some pro-level strategies for turning your bio link into a traffic-driving machine.

Use a "Link in Bio" Tool to Share Multiple Links

You have more than one thing to promote, right? Your new YouTube video, an article, a specific product, and tickets to an event. A "link in a bio" service lets you create a simple mobile landing page that houses all your important links.

Instead of putting a single link to your homepage in your bio, you use a link from a tool like Linktree, Beacons, or Koji. When users tap it, they're taken to a branded page with a list of buttons that go to all your different destinations.

Use this when you want to:

• Send followers to your different social media platforms.
• Promote a new blog post, video, and podcast episode all at once.
• Let customers shop for various popular products from your store.

Create a Custom Landing Page on Your Own Site

A DIY alternative to third-party tools is creating your own bio link landing page directly on your website. This is often just a simple, unlinked page (e.g., yourwebsite.com/hello) with a clean design focused on large, tap-friendly buttons.

Why is this a great option?

• Full Branding Control: It will perfectly match your website's look and feel.
• Drive Website Traffic: You get the direct SEO benefit of driving traffic to your own domain.
• Track Analytics: You can use tools like the Meta Pixel or Google Analytics to track user behavior and build retargeting audiences.

Update Your Link Strategically to Match Your Content

This is one of the most powerful and often overlooked tactics. Your link shouldn't be static. It should be dynamic and reflect what you're promoting right now. When you post a new TikTok showcasing a specific product, an event, or a new article, your bio link should point directly to that destination for the next 24-48 hours.

Then, in your video's caption or as a pinned comment, use a strong call-to-action (CTA) like: "Get recipe in the bio link! 👆" or "Shop the jacket I’m wearing through the link in my bio!". This creates a seamless journey from the video to the desired destination, dramatically increasing conversion rates.

Troubleshooting Common TikTok Link Issues

Sometimes things don't go as planned. Here are solutions for the most common roadblocks you might encounter.

My link is in my bio, but it’s not clickable. What’s wrong?

This nearly always happens because you’ve pasted the URL into the main Bio field instead of the dedicated Website field. In the standard bio section, text is just text - it won't convert into a hyperlink. Go back to Edit profile and make sure you're using the "Website" field. If that field is missing, you need to switch to a Business Account.

I've switched to a Business Account, but the 'Website' field is still missing.

This is very rare, but technology can be finicky. Here are a few things to try:

• Fully close and reopen the app. Sometimes the user interface just needs a refresh after a settings change.
• Clear your app cache. Go to Settings and privacy > Free up space and clear the cache. For Android users, you can also do this in your phone's main settings.
• Make sure your app is updated. You may be running an older version of TikTok that has a bug or doesn't support the feature properly.

TikTok says my link is invalid or unsafe.

TikTok is protective of its users and may flag certain URLs, especially some link shorteners (like bit.ly) or URLs with a lot of redirects. To avoid this, use the direct, full HTTPS link to your website or a reputable bio link service. If the problem persists, review your destination page to ensure it's secure and doesn't contain any pop-ups or suspicious content that might trigger a warning.

Final Thoughts

Adding and changing your TikTok bio link is a simple process once you convert to a Business Account and use the designated "Website" field. The real skill comes from leveraging that link strategically to support your content, guide your audience, and achieve your marketing goals.

Thinking strategically about your content calendar and bio link updates can feel like a lot to juggle, especially when managing multiple platforms. At Postbase, we built a visual calendar specifically to solve this problem. You can plan your TikTok videos weeks in advance and add internal notes right on the calendar - like "Update bio link to Product X" for a campaign launching on Friday. This way, your content plan and execution stay perfectly in sync, ensuring every "link in bio" call-to-action is pointing to the right place at the right time.