How to Change the Language in Facebook Ads Manager

Trying to change the language in your Facebook Ads Manager and hitting a wall? You're not alone. The setting isn’t located inside Ads Manager itself, which is where most people naturally look for it. This guide will show you exactly where to find that hidden setting to change the interface language and, just as importantly, how to control the language to target your audience in ad campaigns.

Why You Can't Find the Language Setting Within Ads Manager

Here's the one thing you need to know: your Facebook Ads Manager language is directly tied to your personal Facebook profile's language settings. The two are linked. Meta does this to create a consistent experience across all of its platforms. Whether you're in Business Suite, Creator Studio, or Ads Manager, the user interface will always reflect the language you've chosen for your main profile.

This is often a point of confusion because it feels unintuitive. You might manage ads for a client in France and want to see the interface in French without changing your entire personal Facebook experience. Unfortunately, Meta's system doesn't allow for this separation. When you change the language for one, you change it for all.

Once you understand this connection, finding the setting becomes simple. You just have to know where to look on your personal profile.

How to Change Your Facebook Account's Language (Step-by-Step Guide)

Changing the language is a quick process that only takes a minute. Remember, this will update the language across your entire Facebook experience, including your news feed and Ads Manager. Ready? Just follow these steps.

Step 1: Navigate to Your Profile Settings

Start by logging into the Facebook profile connected to your Ads Manager account. In the top-right corner of your screen, click on your profile picture to open the main account menu.

Step 2: Access the Language and Region Menu

From the dropdown menu, select Settings &, Privacy, and then click on Language. This will take you directly to the language control center for your entire account.

Step 3: Edit Your Facebook Language

You’ll see a few different language-related options here. The one you want is the very first one: Facebook language. This controls the language for all buttons, titles, and text within the entire Facebook interface.

• Click the Edit button on the far right of the "Facebook language" row.
• A dropdown menu will appear showing the current language. Click it to reveal a list of all available languages.
• Select your desired language from the list.
• Click Save Changes.

That's it! Your entire Facebook interface will immediately refresh and appear in the new language you selected. Now, open your Ads Manager in a new tab or refresh the one you have open. You should see all the campaign menus, reporting columns, and tooltips updated to the language you chose.

What About The *Other* Language Setting? Targeting Users Who Speak a Specific Language

Changing the interface language is only half the story. As a marketer, you also need to control the language of the audience you target. This is a completely separate setting found inside your ad set's audience controls, and it's a powerful tool for reaching the right people.

Let's clarify the difference:

• Interface Language: This is what you see in Ads Manager. It's for your own benefit and has zero impact on who sees your ads.
• Targeting Language: This is an audience filter you apply at the ad set level. It tells Facebook to show your ads only to users who have their personal profile set to a specific language.

For example, if you change your interface to Spanish, it doesn't mean your ads will start showing to Spanish speakers. It just means your Campaign dashboard labels will say "Campanas" instead of "Campaigns." To actually reach a Spanish-speaking audience, you need to use the language targeting feature.

How to Set Your Ad Audience Language

This setting lives within the audience configuration of any ad set. Here is how you can use it:

1. Navigate to Ads Manager and either create a new campaign or edit an existing one. Go to the Ad Set level.
2. Scroll down to the Audience section.
3. Find the section for Detailed Targeting. Just below "Locations," "Age," and "Gender," you will see a field for Languages. If it’s not visible, you may need to click 'Show more options'.
4. Click Edit next to "Languages" and type in the language(s) you want to target. For instance, you could type "French" and select it from the list.
5. You can add multiple languages if you want to reach, for example, both French and German speakers in Switzerland.

This is extremely useful for running campaigns in bilingual countries or regions. For example, if you’re advertising in Miami, you could run one ad set targeting English speakers with English ad copy, and a duplicate ad set targeting Spanish speakers with Spanish ad copy. This allows you to speak to each audience segment with authentic, relevant creative without them overlapping, which helps to optimize your Facebook ads.

Working with a Team? Best Practices for Language Consistency

When you're working in a multi-national team or managing client accounts across different regions, things can get messy. Your teammate in Berlin sees an interface in German, while yours is in English, and your client in Mexico City sees it in Spanish. This can lead to some simple but frustrating communication problems.

For instance, if one team member names a campaign "Otono 2024 - Venta de Ropa," an English-speaking member might struggle to quickly understand its purpose. This disconnect can slow down reporting, approvals, and day-to-day management.

Establish a Standard Naming Convention

The best way to avoid this confusion is to create a standardized "working language" for all your campaign structures.

• Decide on one language for all campaign, ad set, and ad names. English is often the default choice for global teams, but choose whatever makes the most sense for your organization.
• Document this standard. Make it part of your onboarding for new team members and keep it in a shared document so everyone can reference it.
• Use clear, simple naming. A good naming structure like "Region_Objective_Audience_Date" (e.g., "US_Conversions_Lookalike1pct_Oct24") is understandable regardless of the interface language.

By doing this, anyone can log into the ads account and immediately understand what's running, no matter what their personal interface language is set to. It keeps your account clean, organized, and scalable.

Troubleshooting Common Language Issues

Sometimes things don't go as planned. Here are a few common issues and their quick fixes.

Why Didn't Ads Manager Update After I Changed My Language?

If you've followed the steps but Ads Manager is still showing the old language, try these things:

• Do a hard refresh. Press Ctrl+Shift+R (on Windows/Chrome) or Cmd+Shift+R (on Mac) to clear your browser's cache for that page.
• Log out and log back in. A simple log-out-and-back-in cycle often forces Meta's systems to recognize the change.
• Be patient. Occasionally, it can take a few minutes for the change to propagate across all of Meta's services. Grab a cup of coffee and check again in five minutes.

Can I Change the Language for Ads Manager Only?

Unfortunately, no. As mentioned earlier, the language setting is tied to your entire Facebook account. It's an all-or-nothing change. There is currently no way to have your personal Facebook feed in one language and Ads Manager in another.

Hopefully, Meta will offer more granular control in the future, but for now, the single-setting approach is what we have to work with.

Final Thoughts

Mastering your language settings in Facebook Ads Manager boils down to understanding two separate controls: the interface language set in your personal profile and the audience language set at the ad set level. Once you know where each setting is located and what it does, you can create a more efficient workflow for yourself and run more focused, relevant campaigns for your audience.

Coordinating global campaigns involves countless details, from scheduling content across time zones to handling community engagement in multiple languages. It’s what inspired us to build Postbase. We designed it with a beautiful visual calendar and unified inbox to simplify the complexities of modern social media management. Our focus is on providing a clean, reliable tool that removes the friction, letting you channel your energy into creativity and strategy, not logistical headaches.

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