How to Change Currency in Facebook Ads Manager

Changing the currency on your Facebook Ad Account sounds like a simple switch you should be able to flip, but a frustrating few clicks will show you it’s not that easy. This guide will walk you through exactly why this setting is so rigid, the official method to change it, and how to get your campaigns back up and running smoothly with your preferred currency.

Why Can't I Just Change My Currency in Facebook Ads Manager?

Here’s the straightforward, if not slightly disappointing, answer: for 99% of active ad accounts, you cannot change the currency or timezone once it’s set. After you run your first ad and Meta issues its first bill, those two settings are permanently locked in for the life of that ad account. It catches a lot of marketers and business owners off guard, especially those who are expanding into new regions or who made a quick mistake during setup.

But why is Meta so strict about this? It boils down to a few critical reasons:

• Data Integrity and Reporting Consistency: Imagine you ran ads for six months in US Dollars (USD) and then switched to Euros (EUR). All your historical data - Cost Per Click, ROAS, Amount Spent - would become a confusing mix of two different currencies. It would be nearly impossible to accurately analyze long-term performance or compare campaign results without messy manual conversions. By locking the currency, Meta keeps all of an ad account's historical data clean and consistent.
• Billing and Invoicing Accuracy: Your ad account is a financial ledger. Locking the currency prevents a nightmare of invoicing issues for both you and Meta. It ensures every charge, from day one to the last day you use the account, is recorded and billed in a single, predictable currency, which simplifies accounting and tax reporting on both sides.
• Tax Compliance: Different countries have different digital service taxes (like VAT or GST). The currency you select is often tied to the business country you choose, which directly impacts how Meta calculates and applies taxes to your ad spend. Allowing on-the-fly currency changes could complicate legal tax obligations.

So, while it feels like an inconvenient limitation, this policy is designed to maintain financial accuracy and reporting stability. The key takeaway is to see your ad account currency as a foundational setting that, once committed, cannot be revised.

The Official Method: Deactivating and Creating a New Ad Account

Since you can't edit the currency of an existing ad account, the only Meta-approved way forward is to deactivate the old account and create a brand new one with the correct currency selected from the start. This might sound intimidating, but it's a standard process. Here’s a detailed, step-by-step walkthrough to get it done correctly.

Step 1: Get Prepared and Check Your Ad Account Limit

Before you deactivate anything, a little prep work can save you a lot of trouble. First, open your old ad account in one tab to use as a reference. You'll want to review your best-performing campaigns, audiences, and ad copy. You can't migrate campaigns automatically, so you'll be rebuilding the important ones manually.

Next, check your ad account limit within your Facebook Business Manager (or Meta Business Suite). Every Business Manager has a limit on how many ad accounts it can create.

1. Navigate to Business Settings.
2. On the left menu, click on Business Info.
3. Look for the Ad Account Creation Limit. It will show a number like "1," "5," or more.

If you are already at your limit, deactivating your old ad account will free up a slot for the new one. If you have open slots, you can create the new account before deactivating the old one.

Step 2: Deactivate Your Old Ad Account

Once you're ready, it's time to close the old account. Deactivating an ad account is permanent and a good housekeeping step to prevent accidental charges and keep your Business Manager clean. Don't worry, your data won't vanish - you can still view historical performance.

1. Go to your Ads Manager dashboard.
2. In the top right, find and click the gear icon to open Settings. In the new Business Suite layout, this may be under "All Tools" > "Ad Account Settings".
3. Under the main "Ad Account Settings" section, you will see a notice about the account status. Below that, click the blue link that says "Deactivate Ad Account".
4. Facebook will ask you to confirm and provide a reason. Follow the prompts to complete the deactivation.

As soon as you do this, all active ads in this account will immediately be turned off permanently. Be sure you are ready for your ads to stop before you click confirm.

Step 3: Create the New Ad Account (with the Correct Currency)

Now for the most important part: creating the new account and setting the currency right this time. This is your one and only chance to select the currency for this ad account, so pay close attention.

1. Go back to your Business Settings.
2. From the left-hand navigation, click Accounts and then Ad Accounts.
3. Click the blue + Add button. From the dropdown menu, select "Create a new ad account".
4. A setup window will pop up. This is where you enter the fundamental settings:
   • Ad Account Name: Give it a clear, descriptive name (e.g., "[Your Brand] - EUR Account").
   • Time Zone: Choose the time zone where you are located or where your business primarily operates. Remember, this is also permanent.
   • Currency: This is it! Click the dropdown and carefully select your desired currency (e.g., Euro, British Pound, Canadian Dollar). Double-check your selection before clicking next.
5. Click Next. Facebook will ask if this account will be used for your business or another client. Choose the appropriate option.
6. On the next screen, assign people to the new ad account. At a minimum, select yourself and grant "Manage ad account" (full control) permissions. You can also add team members here.
7. Finally, you'll be prompted to add billing information. Meta requires a payment method to be on file before you can begin running ads.

Step 4: Reconnecting Your Key Assets for New Campaigns

Your new ad account is a blank slate. To get it campaign-ready, you need to connect your existing assets to it. This doesn't involve starting completely from scratch.

Reconnect Your Meta Pixel:

Your Meta Pixel lives at the Business Manager level, not inside a single ad account. You don't need a new Pixel. You just need to grant your new ad account permission to use it.

1. In Business Settings, go to Data Sources >, Pixels.
2. Select your main Pixel from the list.
3. Click on "Connected Assets" or "Add Assets".
4. Select your brand new ad account from the list and grant it access. The pixel data history is still there, ready to be used by the new account.

Recreate and Reshare Audiences:

Custom audiences you've built may need to be recreated or reshared. For website Custom Audiences based on your Pixel events (like "all website visitors, 30 days"), these will begin to populate in the new ad account once the pixel is connected. For customer lists, you'll simply need to upload your CSV file to the new account. Saved audiences (based on interests and demographics) will need to be rebuilt manually - this is a great time to reference your old ad account's Assets panel to see which ones performed best.

Rebuild Your Best Campaigns:

Unfortunately, there is no direct "migrate campaigns" button. Using your other browser tab with the old ad account, start rebuilding your top-performing campaigns. Use the same targeting, copy, and creatives that were successful before. While it's a bit of manual work, it's also a great opportunity to refine your approach and launch with your very best ads.

Common Questions & Special Cases

What if I haven't run any ads yet in my account?

If your ad account is brand new and has zero spend, you may be able to change the currency without creating a new one. This chance is very rare. Go to your payment settings in Ads Manager. If the currency is editable, a link to change it will appear next to your current selection. If you see no link, even with zero spend, then your only option is to follow the deactivation/creation method above. To avoid any future issues, creating a fresh account is usually the cleanest and safest way forward regardless.

Will I lose all my old advertisement data?

Not at all. Your deactivated ad account won't disappear - it simply becomes a read-only archive. You can access it anytime from your Ads Manager dashboard by using the account dropdown menu. You will be able to review all past campaign performance, examine results, and export data for reports. You just won't be able to edit, restart, or create anything new within it.

My bank account is in USD, but I want my ad account in EUR. Is that okay?

Yes, but be aware of fees. Meta will bill you in the currency of your ad account (EUR in this case). When that charge hits your USD-based credit card or bank, your financial institution will handle the conversion. Almost all banks charge a foreign transaction fee (typically 1-3%) for this service. Those fees can add up. For this reason, it's almost always best to align your ad account currency with your payment method's currency to avoid paying extra.

Final Thoughts

Changing your currency in Facebook Ads Manager requires creating a fresh ad account with the correct settings right from the beginning, as you can't edit an existing account's currency after you've started advertising. It’s a process that involves a little admin work up front, but following these steps carefully ensures you end up with a clean, properly configured account that eliminates billing issues and reporting headaches down the line.

Once you get a new ad account up and running, managing campaigns across Meta's platforms can quickly fill your time, especially if you're also staying on top of organic social media. Here, we found that transitioning to a better workflow was the next logical step. We use Postbase to keep our entire social media strategy streamlined. Its intuitive calendar lets us visually plan all our content - both paid and organic - in one central hub, giving us a bird's-eye view of our messaging without having to dig through separate tools and spreadsheets.