How to Change the Font in a LinkedIn Post

Scrolling through your LinkedIn feed, you’ve probably noticed some posts that just grab your attention. Beyond a great lead photo or a killer opening line, some use different text styles to stand out. This guide will show you exactly how to change the font in your LinkedIn posts using simple tools. More importantly, it will cover the best practices for using these styles to boost your brand without looking unprofessional.

Why Change Your LinkedIn Font in the First Place?

In a sea of posts that all look the same, even a small visual change can make an impact. The default LinkedIn font is clean and professional, but it offers zero room for variation. Intentionally changing the font on specific words or phrases is about more than just aesthetics, it's a communication strategy. Think of it as the digital equivalent of using a highlighter on a document. It helps you:

• Create Visual Hierarchy: Your eyes are naturally drawn to things that are different. Using a bold or script font for a headline can instantly tell your reader, "Hey, look here first!" This guides their attention through your content in the order you intended.
• Emphasize Key Points: Got a statistic, a call-to-action, or a powerful quote you don’t want people to miss? Placing it in a different font is one of the most effective ways to make it unskippable.
• Break Up Long Blocks of Text: Let's be honest, no one wants to read a giant wall of text. Using unique fonts for subheadings can make long posts more readable and less intimidating, encouraging people to read until the end.
• Express Brand Personality: Are you a creative freelancer or a buttoned-up financial advisor? While you shouldn't go wild, a thoughtfully chosen font can subtly reinforce your brand's personality, adding a touch of uniqueness that aligns with your professional image.

Using different fonts is a tool, and like any tool, the key is knowing how and when to use it for maximum effect.

How to Change Your Font: The Go-To Method

LinkedIn doesn't have a built-in font editor like Microsoft Word. You can't just highlight text and click an "Italic" or "Bold" button. The secret to changing your font lies in using special characters from a system called Unicode. Essentially, you'll be using characters that look like letters styled in different fonts but are technically unique symbols. For example, understanding how to bold text in a LinkedIn post uses this principle.

But you don't need to know any of the technical details. All you need is a free online font generator. These websites do all the work for you.

Step-By-Step Guide Using a Font Generator

Here's how to get it done in under a minute:

1. Write Out Your Post First: Before you even think about fonts, draft your entire LinkedIn post in a document or in the LinkedIn post editor itself. Focus on getting your message right first. Identify the specific words or phrases you want to emphasize (like headings, specific "keywords," or your call-to-action).
2. Choose and Open a Font Generator Tool: There are dozens of free options available. A few reliable ones are LingoJam, YayText, and FancyFonts. Simply search for "LinkedIn font generator" or "Unicode text generator" and pick one.
3. Copy and Paste Your Text Into the Tool: Find the input box on the generator site (it's usually right at the top). Paste the text you want to restyle into this box.
4. Select Your Desired Font Style: The generator will instantly produce dozens of font styles using your text. You'll see options like 𝗯𝗼𝗹𝗱, 𝘪𝘵𝘢𝘭𝘪𝘤, 𝘀𝘤𝘳𝘪𝘱𝘵, Sᴍᴀʟʟ Cᴀᴘs, and even more decorative choices. Scroll through and find one that fits your purpose - remembering that professional and readable is usually best.
5. Copy the New Formatted Text: Once you've found a style you like, just click the "Copy" button next to it or highlight the text and copy it manually (Ctrl+C or Cmd+C).
6. Paste It Back Into Your LinkedIn Post: Go back to your LinkedIn draft and paste the new formatted text exactly where you want it. It should appear in the new style right inside the editor.
7. Review and Publish: Before you hit "Post," give it a final look. Does it look the way you expected? Are there any weird characters or boxes? If it looks good, you're ready to share.

That's it! It’s really that simple. You’re just copying special text characters and pasting them where you want them.

Best Practices for Using Custom Fonts on LinkedIn (The Do's and Don'ts)

Now that you know how to do it, it's time to learn how to do it well. Going overboard with custom fonts can make your posts hard to read, look unprofessional, or even be inaccessible to some users. Follow these guidelines to use them effectively and professionally. These tips will also help you learn how to format LinkedIn posts for engagement.

Do: Use Fonts Sparingly for Emphasis

The goal isn't to write your entire post in a crazy script font. The most effective use of custom fonts is for highlighting small, important pieces of information. Use them for:

• Section Headlines: To break up longer posts.
• A Single "Power Word": To make one idea truly stand out.
• Your Call-to-Action: To make it clear what you want the reader to do next.

Think of them as seasoning, not the main course. One or two style variations per post is plenty.

Don't: Overlook Readability and Accessibility

This is the most important rule. Since these "fonts" are actually Unicode symbols, screen readers (software used by people with visual impairments) may not interpret them correctly. A screen reader might read "𝐑𝐞𝐚𝐝 𝐦𝐨𝐫𝐞" as "mathematical double-struck capital r, mathematical double-struck capital e, mathematical double-struck capital a..." or simply skip it entirely.

To keep your content accessible:

• Avoid using custom fonts for essential information like links, prices, or dates.
• Stick to simple bold and italic styles, which are generally better recognized by screen readers than overly decorative script fonts.
• Test it if you're not sure. There are browser extensions that mimic screen readers if you want to understand how your post might sound.

Do: Always Preview on Mobile

Over half of LinkedIn users browse on their phones. A font that looks great on your large desktop monitor might render as tiny, unreadable text or even show up as empty boxes (called "tofu") on someone's mobile device if their phone doesn't support that specific character. Before you publish, copy your post text and send it to yourself in a message to see how it looks on your phone.

Don't: Forget Your Brand Voice

A fun, bubbly font might be perfect for a graphic designer promoting their creative services, but it would feel jarring coming from a mergers and acquisitions lawyer. The font styles you choose should align with your professional brand. Learning how to optimize your LinkedIn profile is key to maintaining this professional image. When in doubt, stick to clean, simple bolds and italics. They add emphasis without drastically changing the personality of your post.

Beyond Fonts: Other Ways to Make Your LinkedIn Posts Stand Out

Changing your font isn't the only way to create visual interest. Often, a compelling post is simply one that’s easy to read and draws the eye where you want it to go. Here are a few other formatting tricks to make your content pop:

Strategic Use of Emojis

Emojis aren't just for casual chats anymore. On LinkedIn, they can serve a professional purpose. Discover how to add emojis to a LinkedIn post effectively:

• ✅ Use checkmarks or arrows as bullet points to make lists more scannable.
• 💡 A lightbulb icon can signal a new idea or tip.
• 👇 A pointing finger can draw attention to a link or a call-to-action.

Like fonts, moderation is key. A couple of strategically placed emojis add color and context, but a whole string of them can look like spam.

The Power of White Space

The easiest and most underrated formatting tool is the "Enter" key. Big, dense paragraphs are intimidating. Break your ideas down into short, single-sentence paragraphs. This forces the reader to slow down and makes your content feel airy and easy to digest, especially on a mobile screen.

Instead of writing like this, which feels dense and can make a reader lose their place if they look away for even a second.

Consider writing like this.

Each key point gets its own line.

It makes the entire post feel much less daunting.

And it forces you to be concise.

Simple, Bold Text

Remember that the first and easiest option generated by most font tools is a simple bold style. It’s highly readable, professional, and draws the eye effectively without running into the accessibility problems of more obscure fonts. When in doubt, this is almost always your best choice.

Mastering these simple formatting techniques will help you control the reader's journey through your post, making your content more engaging and impactful.

Final Thoughts

Switching up the font in your LinkedIn posts is a great way to add emphasis and inject personality into your content. By using font generators and keeping principles of readability and moderation in mind, you can effectively make your message stand out on a crowded feed.

While a unique font can make a single post pop, building a recognizable brand on LinkedIn comes from consistently showing up with valuable content. At Postbase, we designed our platform to make that consistency feel second nature. Planning your entire content strategy on one visual calendar helps you focus on what really matters - creating great content and connecting with your audience.

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