How to Change Your Facebook Web Address

Your Facebook URL is a direct line to your profile or business page, a small but important part of your online identity. By default, it's often a clunky string of random numbers, but customizing it into a clean, memorable vanity URL makes your brand more professional, accessible, and shareable. This guide will walk you through exactly how to change your Facebook web address for both your personal profile and your Business Page, step by step.

Why Your Facebook URL Actually Matters

You might think of your Facebook URL as an afterthought, but it's one of the first things people see. A custom URL does more than just look nice, it’s a foundational part of your digital branding strategy, especially when you’re building an audience or business online.

It Creates a Professional First Impression

Let's be honest, which of these links looks more trustworthy and professional?

• facebook.com/profile.php?id=100063547890123
• facebook.com/PostbaseCom

The second one, right? The default URL looks messy and anonymous, while a custom URL - also called a username or vanity link - is clean, branded, and immediately tells people who you are. It shows you’ve taken the time to set up your online presence thoughtfully.

It Improves Discoverability and SEO

A web address that includes your name or brand name is significantly easier for people to remember and find. If someone meets you and you say "Find me on Facebook, my name is Jane Doe," they’re more likely to remember to search for facebook.com/janedoe than a string of numbers. Search engines like Google also favor clean, readable URLs, which can give your page a small but helpful boost in search results when people look for your brand online.

It Builds Brand Consistency

Your brand name or handle should be consistent across all your social media platforms. Having the username @YourBrand on Instagram, X, TikTok, and Facebook creates a seamless, unified experience for your audience. It makes it simple for someone who follows you on one platform to find you on another. If your Facebook URL is the last outlier, changing it strengthens your entire digital footprint. You can also link your Instagram to Facebook for better cross-platform consistency.

The Ground Rules: What to Know Before You Change Anything

Before you jump in and make the switch, there are a few important things to understand. Getting this wrong can cause headaches later, so take a minute to review these rules.

• It must be unique. No two profiles or Pages can have the same username. Yours has to be one-of-a-kind.
• There are character limitations. Usernames must be at least five characters long and can only contain letters (A-Z), numbers (0-9), and periods (.). You can't use dashes, underscores, or other symbols.
• Capitalization doesn't matter. Your URL is not case-sensitive. facebook.com/YourBrand and facebook.com/yourbrand will both go to the same page. However, using capitalization when you share the link can make it easier to read.
• Old links will break. This is the most important takeaway. Once you change your URL, every old link pointing to your profile or page will become a dead link. Anyone who bookmarked it or clicked on it from your website, email signature, or other marketing materials will see an error page. You'll need to update your address everywhere you've shared it.
• You may lose your verification badge. If your Business Page is verified (has the blue checkmark), changing your username could cause you to lose your verified status. You would need to go through the verification process again. Proceed with caution if you’ve already been verified.
• There are limits on how often you can change it. For a personal profile, you can update your username fairly easily. For a Business Page, changes are monitored more closely, and you may need to wait several days or weeks before you can change it again after a recent update. Plan ahead and choose a username you'll want to keep long-term.

How to Change Your Facebook Personal Profile URL

Changing the web address for your personal profile takes just a few clicks through Meta's Accounts Center, which now centralizes settings for Facebook and Instagram. Here’s how to do it on both desktop and mobile.

On a Desktop Computer

1. Log in to your Facebook account.
2. Click your profile picture in the top-right corner and select Settings &, Privacy from the dropdown menu, then click Settings.
3. This will take you to the Accounts Center. In the left-hand menu, click on Profiles or find the "Profile settings" section and click on the profile you want to edit.
4. Select your personal profile again to see its specific settings.
5. Click on Username.
6. Enter your desired new username in the text box. Facebook will instantly check if it's available. If it's taken, you'll see a red notification and need to try something else.
7. Once you find one that's available, click the Done button to save your new URL.

On the Facebook Mobile App (iOS &, Android)

The process on your phone is nearly identical, also taking place in the Accounts Center.

1. Open the Facebook app and tap your profile picture and the hamburger menu (three horizontal lines) in the bottom-right corner (iOS) or top-right corner (Android).
2. Scroll down, tap Settings &, Privacy, and then tap Settings.
3. At the top of the next screen, you’ll see the Accounts Center panel. Tap on it.
4. Tap on Profiles and select the personal profile you wish to update.
5. Tap on Username.
6. Type your desired username. The app will confirm whether or not it’s available.
7. Once you have an available username, tap Done to finalize the change.

How to Change Your Facebook Business Page URL

The process for a Business Page is slightly different and can only be done reliably from a desktop computer. You must also be an Admin of the Page to make this change to your Business Page URL.

On a Desktop Computer

1. Log into Facebook and switch to the Business Page you want to manage. You can do this by clicking your profile picture in the top-right and selecting the Page.
2. Once you are controlling the Page, click its profile picture in the top-right again, and select Settings &, Privacy, then Settings.
3. You will land on the General Page Settings screen. Your Page Name and Username will be the first two options listed.
4. Click the Edit link next to your current Username.
5. A text box will appear. Enter your new desired username for the Page.
6. Facebook will check if the username is available. If it is, you'll see a green checkmark.
7. Click Save Changes. Facebook will likely ask you to re-enter your password to confirm you have the authority to make the change.

The change should be immediate, but in some cases, Facebook may take time to review and approve the new username, especially for pages with a large number of followers.

Troubleshooting &, Best Practices for Your New URL

Sometimes you run into a roadblock or just aren't sure what username to pick. Here are some solutions and tips to guide you.

What if my desired username is taken?

With billions of users, there's a good chance your first choice might already be in use. Don't worry, you have options:

• Add a word: Try adding "Official," "HQ," "Inc," or a relevant keyword to your brand name. For example, if "YourBrand" is taken, you could try "YourBrandOfficial" or "YourBrandRetail."
• Add your location: For a local business, adding your city or state can work well (e.g., "BrooklynPizzaCo" instead of "PizzaCo").
• Use periods: While less clean, a period can help create a unique username. For example, "jane.doe.creative."
• Check for consistency: See what username you've successfully claimed on other platforms like Instagram or X. Try to match it for better brand alignment.

Best Practices for Choosing a Great URL

A little bit of planning goes a long way. Follow these simple rules to pick an effective address.

• Keep It Short &, Simple: The shorter the URL, the more memorable it is.
• Make It Easy to Spell: Avoid complicated words, slang, or awkward numbers if you can. A user-friendly URL is one that people can easily type from memory.
• Reflect Your Brand: Your username should be your personal name or business name. It’s a core part of your brand identity.
• Be Consistent: Before you confirm the change, check if the same (or a very similar) username is available on your other key social media platforms. Use a tool like Namechk to see availability across dozens of sites at once.

Final Thoughts

Changing your Facebook web address is a small task that adds a significant layer of professionalism to your online presence. Whether for a personal brand or a business, a clean, custom URL is easier to share, simpler to remember, and helps you create a cohesive identity. Just remember to update the old links on your business cards, website, and other marketing materials once you've made the switch.

Once you’ve locked in that perfect, consistent username across all your profiles, keeping everything aligned is the next step. At Postbase, our platform was built to solve the chaos of managing multiple accounts. After we got all our handles lined up, we used our visual calendar to plan out content across all of our channels at once. Having a bird's-eye view makes it much easier to keep our brand messaging sharp and our posting schedule full, which helps build momentum without the daily logistical scramble. It simplifies the whole process.

```