Facebook Tips & Strategies

How to Change a Facebook Link

By Spencer Lanoue
October 31, 2025

Trying to change a Facebook link can feel like a search for a hidden button, but it's simpler than you think once you know where to look. Whether you're rebranding your business page, updating an old personal profile URL, or just fixing a typo in a link you posted, getting it right is important. This guide will walk you through, step-by-step, how to change the most common Facebook links you'll ever need to update.

Changing Your Personal Facebook Profile URL (Your Username)

Your personal profile URL, also known as your "username" or "vanity URL," is the unique web address for your profile (e.g., facebook.com/your.unique.name). An old, unprofessional username from your college days can stick around for years. Updating it is a great way to clean up your professional image or simply make your profile easier for friends and colleagues to find.

Keep in mind that when you change this, your old link will immediately stop working. If you've posted it on business cards, email signatures, or other social profiles, you'll need to update it everywhere.

Step-by-Step Instructions:

  1. Navigate to Meta's Accounts Center: The easiest way to get there is by clicking your profile picture in the top right corner of Facebook, then selecting Settings & Privacy >, Settings. On the left menu, you'll see a large Meta Accounts Center box. Click on that.
  2. Select Your Profile: Inside the Accounts Center, click on Profiles. You might see both your Facebook and Instagram profiles here if they're linked. Select the Facebook profile you want to update.
  3. Go to Your Username Settings: On the next screen, you'll see options for Name, Username, Profile Picture, and Avatar. Click on Username.
  4. Choose Your New Username: Type your desired new name into the username field. Facebook will instantly tell you if the username is available.

Usernames can only contain letters, numbers, and periods ("."). They must be unique and can't impersonate someone else. Once you find one that works, click Done, and your personal URL is officially changed.

Setting (or Changing) Your Facebook Page's Custom URL

For businesses and creators, having a custom URL for your Facebook Page (e.g., facebook.com/YourBrandName) isn't just nice to have - it's essential. It makes your brand look more professional, easier to remember, and much simpler to share on marketing materials. When you first create a Page, Facebook assigns a generic URL with a long string of numbers. Setting a custom username is one of the first things you should do.

Similar to a personal profile, changing this URL a second time means the previous one will no longer work. Be certain before you make the switch, as it could break existing links pointing to your Page.

How to Set or Change Your Page's Username:

You must be an Admin of the Page to perform these steps.

  1. Switch to Your Page's Profile: In the top right of Facebook, click your profile icon and select your Business Page to start managing it.
  2. Go to Page Settings: Once you're viewing Facebook as your Page, click your Page's profile picture in the top right corner again, and select Settings & Privacy >, Settings.
  3. Edit Your Username: This will land you on the General Page Settings screen. Right at the top, you should see your Page's Name and below it, the Username. Click the Edit link next to your username.
  4. Enter and Save Your New URL: A box will pop up where you can type your desired username. Facebook will check its availability. Once you find a suitable one, click Save Changes.

Tips for a Great Page Username:

  • Be Consistent: If possible, use the same username you have on Instagram, X (Twitter), TikTok, and other platforms.
  • Keep it Simple: Avoid using strange spellings, extra periods, or numbers unless they're part of your official brand name.
  • Reflect Your Brand: It should be instantly recognizable as your business.

How to Change a Link in an Existing Facebook Post

This is probably the most common frustration for social media managers. You've scheduled a post, it's live, an email goes out to thousands of people, and suddenly you realize the link is broken. The bad news? You cannot truly *edit* the underlying data of a link preview (the clickable card with the image and headline) after a post is published.

The good news? You have a couple of effective workarounds.

Method 1: Edit the Post Caption (The Best Option)

While you can't change the original link preview, you can edit the text part of your post to include the correct URL. This lets you keep the original post's comments, likes, and shares.

  1. Find the Post: Go to the post you want to edit on your timeline or Page.
  2. Open the Edit Menu: Click the three dots (...) in the top right corner of the post box.
  3. Select 'Edit Post': This will open an editable window of your original post.
  4. Fix the Link: Delete the broken link from your caption and paste the correct one. After a moment, Facebook should generate a *new* preview for the correct link.
  5. Remove the Old Preview (Optional but Recommended): Click the "x" on the top right of the *old* link preview to remove it from the post. This avoids confusion.
  6. Save Your Changes: Click Save. Your post is now updated with the correct link and its corresponding preview. You can also add a brief note like "(Edited to update link!)" for transparency.

Pro Tip: If Facebook keeps showing an old, outdated image or title for your new link, you can use the official Facebook Sharing Debugger tool. Just paste your URL into it and click "Scrape Again" to force Facebook to pull the most recent information for that link.

Method 2: The Delete and Repost Strategy

Sometimes, editing is not enough. If a broken link was sent in a major campaign or the post is new with very little engagement, the cleanest solution is often to delete the original post and start fresh.

When to use this method:

  • The post is only a few minutes old and has no significant interaction.
  • The typo is embarrassing or the wrong link is wildly unprofessional.
  • E-mails or other campaigns have not yet pointed to this specific post.

To do this, simply click the three dots on the post and select Move to Recycle Bin. Then, create a new post with the correct link and information.

Updating the Website Link on Your Profile or Page

Changing the primary website link displayed in your "About" section is fortunately much simpler.

For a Personal Profile:

  1. Go to your personal profile.
  2. Click the About tab, located under your profile picture.
  3. Select Contact and Basic Info from the left-hand menu.
  4. Find the Websites and Social Links section and click the pencil icon to edit. Here, you can add, remove, or change your website URL.

For a Business Page:

  1. Go to your Facebook Page.
  2. Under your page's name and bio, click the Edit details button.
  3. In the pop-up, scroll down to see the "Customize Your Intro" section. To the right of 'Website,' click the pencil icon to edit.
  4. Add your new URL and click Save. You can add multiple websites here if needed.

A Quick Note on Changing Links in Facebook Ads

If you need to change the destination URL in a running Facebook Ad, you’re in for a bit of a hurdle. For security reasons and to prevent bait-and-switch advertising, Facebook doesn't allow you to edit the destination URL of an ad once it has been approved.

The only solution is to stop the current ad, duplicate it, update the URL in the new (duplicated) version, and submit it for review. Navigate to the Meta Ads Manager, select the ad you want to change, and click the Duplicate button. Make your edits in the copy, publish it, and then turn off the original one.

Final Thoughts

Changing a Facebook link, whether it's your profile/page URL or just a typo in a post, is completely manageable once you know where to go. The most important thing is to understand the impact - updating a username will break old links, and fixing a live post sometimes means choosing between editing the caption or starting over completely.

Manually checking links and fixing mistakes after publishing can create a lot of unnecessary stress, especially when you're managing multiple social accounts. When we built Postbase, we wanted to create a smoother, more reliable content management workflow. Our visual calendar lets you see and double-check all your scheduled posts in one place, so you can catch broken links and typos *before* they cause a headache. It's about giving you the confidence to schedule your content and know it's going out exactly as you'd planned.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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