Facebook Tips & Strategies

How to Change the Call Now Number on Facebook

By Spencer Lanoue
October 31, 2025

Your business phone number just changed, and now your Facebook 'Call Now' button is sending potential customers to a dead end. Getting this fixed is simple, we promise. This guide will walk you through exactly how to update the 'Call Now' number on your Facebook Page using both your computer and the mobile app, plus how to fix the most common issues you might run into.

Why Your 'Call Now' Button Matters So Much

Before we get to the how, let's quickly cover the why. That small 'Call Now' button on your Facebook Page is one of the most direct lines a customer has to your business. When a potential lead is browsing your services on their phone and wants to ask a quick question, that button removes all friction. One tap, and they're on the phone with you, leading to faster sales and happier customers.

An outdated number, an email button that goes unanswered, or a link to a broken contact form can stop a sale in its tracks. A working 'Call Now' button does the opposite. It shows your business is accessible, responsive, and ready to help. Keeping this single point of contact updated is one of the easiest ways to convert social media interest into actual business conversations.

How to Change the 'Call Now' Number on Your Facebook Page (Desktop)

Updating your number from a desktop or laptop is the most straightforward method. Facebook's interface has changed over the years, so these steps are for the current Page experience. Follow along closely, and you'll have it updated in just a few minutes.

Step-by-Step Guide with the New Pages Experience

If your Page has switched to the "New Pages Experience," the steps involve managing your page through your personal profile. It's slightly different from the classic layout, but still very easy.

  1. Log in to Facebook and Switch to Your Page Profile: Navigate to your Facebook business page. If you're managing it through your personal profile, you should see an option to "Switch" into your page's profile near the top right of your screen. Click this to begin managing the page directly.
  2. Find the Action Button: Once you're viewing your Page as the admin, look directly under your main cover photo and page name. You should see your currently configured action button - it might say "Call Now," "Send Message," or something else. Next to it, there will be three dots (...) for more options.
  3. Edit the Button: Click the three dots (...) and a dropdown menu will appear. Select 'Edit action button'. A pop-up window will appear with customization options.
  4. Change or Remove the Button: If you already have a "Call Now" button, you can simply click 'Change' beside it to edit the number. If you have a different button (like 'Send Message') and want to change it to 'Call Now,' you may need to click 'Edit buttons' or 'Remove' the current button first, then click 'Add an action button.' Facebook is constantly testing UI changes here, but the goal is to get to the action button list.
  5. Select 'Call Now': From the list of possible action buttons, choose 'Call Now' and click a 'Next' or 'Continue' button if it appears.
  6. Enter Your New Phone Number: A field will appear asking for the phone number. This is the most important part! Be sure to enter your number with the correct country code (e.g., +1 for the United States). Facebook often requires this international format for the button to work correctly for all users.
  7. Save Your Changes: After entering the number, click the blue 'Save' button. Facebook will update the button immediately.

To be extra sure it worked, you can click "View as" (often found in the three-dot menu dropdown) to see your Page as a visitor would. Once in visitor view, tap the 'Call Now' button or hover over it to confirm the new number is showing correctly.

How to Change the 'Call Now' Number using the Meta Business Suite App (Mobile)

Managing your social media on the go means you'll likely be using Meta's Business Suite app. This app combines page management for Facebook and Instagram. Updating your call button here is a breeze once you know where to look.

Step-by-Step Guide for the Business Suite App

These instructions should be nearly identical for both iOS and Android devices, as the app layout is consistent across platforms.

  1. Open the Meta Business Suite App: Make sure you're logged into the account that manages your Facebook Page.
  2. Go to Your Profile/Tools: Tap on your profile picture icon at the bottom right corner of the screen to open the main menu. This area aggregates all your tools and settings.
  3. Access Page Settings: In the main menu view, you should see your page name and profile picture at the top. Near it is often a button that says 'Settings' or a gear icon. Tap it. If you don't see it, look under a section like "All Tools," as layouts can differ slightly.
  4. Select "Page Settings": From the next screen, you might have to tap 'Page Settings' again to get into the specific settings for your Facebook Page (not just the overall Business account).
  5. Edit the Action Button: Look for a button or menu item that says 'Action Buttons' or 'Edit Action Button.' Tap on it.
  6. Choose 'Call now': The next screen will show you the action buttons you have active. Find 'Call now,' and you should see an option to edit it (often represented by a pencil icon or by tapping directly on it). If you don't have one, tap 'Add Button' and select 'Call now' from the list.
  7. Update and Save the Number: Enter your new phone number in the provided field. Again, use the full international format (e.g., +1-XXX-XXX-XXXX). Tap 'Save' in the top right corner. The app will confirm the change, and your button will be updated.

Troubleshooting Common Problems

Sometimes technology doesn't cooperate. If you've updated your number but it isn't working, or you're running into another issue, here are a few common fixes.

"I've changed the number, but the old one is still showing up."

This is the most common caching issue. First, try refreshing the page or clearing your browser's cache. On your mobile phone, try closing and reopening the Facebook or Business Suite app. It can sometimes take a few minutes for Facebook's servers to sync the change across all systems, so a little patience can also solve the problem.

"My 'Call Now' Button Disappeared."

This can happen if the button was removed accidentally or if your settings were reset during a Facebook update. Just follow the steps above for adding a new button from scratch. Select "Add an action button" from your Page's admin view, choose "Call Now," and input your number again.

"I updated the number in my Page's 'About' section, but the button didn't change."

This is a frequent point of confusion. Your Facebook Page can have a phone number listed in the public 'Contact and Basic Info' section and a separate number assigned to the 'Call Now' action button. They are independent of each other. While it's good practice to keep them both the same, changing one does not automatically change the other. You must edit the action button itself using the steps outlined above to fix what customers can click.

"Facebook is giving me an error message when I try to save the number."

Double-check your formatting. This error usually occurs if the number isn't entered in a format Facebook accepts. Use the '+' symbol followed by your country code, then your number without any special characters like dashes or parentheses. For instance, a US number should look like +15551234567.

Final Thoughts

Updating your 'Call Now' number on Facebook is a quick but important task that ensures customers can always reach you. Whether you use a desktop browser or the Business Suite mobile app, the process only takes a couple of minutes once you know which menus to navigate. Keeping details like this current is a key part of maintaining a professional and effective social media presence.

We know that managing small details like a phone number is just one tiny piece of the daily chaos of running social media. Once that's fixed, you still have to worry about planning content, scheduling a consistent stream of posts across multiple platforms, and engaging with every comment or DM. We built Postbase because we were tired of wrestling with clunky tools for those bigger jobs. Our platform simplifies everything with a clean visual calendar, reliable scheduling (especially for video and Reels), a unified inbox for all your messages, and analytics that actually make sense - all at a price that won't break the bank for small teams. It's what you need to handle the rest of your social media workload once the quick fixes are done.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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