How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Got a fantastic landscape video that looks awkwardly cropped or surrounded by ugly black bars on YouTube Shorts? You’re not alone. The secret to getting that polished, full-screen look is all about matching the right aspect ratio. This guide will walk you through exactly how to change your video's aspect ratio for YouTube Shorts, making sure your content looks professional and engaging every single time.
Before we get into the "how," let's quickly cover the "why." Aspect ratio is simply the proportional relationship between the width and height of a video. For traditional YouTube videos you watch on a computer, the standard is 16:9 - think of your widescreen TV. But YouTube Shorts, like TikTok and Instagram Reels, live in a vertical world built for mobile phones.
The ideal, non-negotiable aspect ratio for YouTube Shorts is 9:16. This is portrait orientation, perfectly filling a smartphone screen when held upright. The best resolution to aim for is 1080 pixels wide by 1920 pixels tall (1080x1920).
If you upload a standard 16:9 horizontal video directly to Shorts, YouTube has to make a choice, and neither option is great for you:
Both outcomes lower the viewer experience, which can tank your watch time and engagement. The YouTube algorithm is smart, it favors content that provides a seamless, native experience on the platform. Making your video fit the 9:16 format is step one to giving your Shorts the best possible chance to succeed.
Now for the good part. Converting your videos is easier than you think, and you don’t need expensive or complicated software. Here are a few methods using popular and often free tools on both mobile and desktop.
CapCut is a free video editor that has become a creator-favorite for a reason. It’s incredibly intuitive and packed with features perfect for short-form video. It is hands down one of the best tools for this job.
Canva isn't just for graphics, it has a surprisingly capable video editor that’s an excellent choice if you also want to add branded text, logos, or other graphic elements to your Short.
If you prefer working on a desktop but don't want to download any software, a browser-based tool like Kapwing is a fantastic choice. It’s powerful, fast, and has a generous free tier.
Simply changing the aspect ratio is only half the battle. Good repurposing requires a bit of creative thinking to make sure the vertical format works for your specific video content.
If your main subject moves around in the horizontal frame (for example, a person walking from left to right), you can’t just zoom in and hope for the best. In tools like CapCut or Kapwing, you may need to use keyframes or simply split the clip into multiple parts. In the first part, you frame the subject on the left of the screen. When they move across the center, you make a split and then reposition the second part of the clip so they remain in the frame. It takes an extra minute but makes the video feel like it was *meant* to be vertical.
Remember that the YouTube Shorts interface covers parts of the screen. The bottom of the video is where the channel name, caption, and engagement buttons (like, comment, share) are displayed. Avoid placing important text, captions, or crucial visual elements in the bottom 15-20% of the screen, as they will likely be blocked. Keep your critical information a little higher up.
When you zoom in and crop a horizontal video, you're essentially blowing up a portion of the original footage. If your original video was shot in 720p or lower, zooming in may result in a blurry or pixelated final product. For the best repurposing results, always start with high-quality source footage (1080p at a minimum, 4K is even better).
Changing your video's aspect ratio to 9:16 is a fundamental step for succeeding with YouTube Shorts. Whether using a mobile app like CapCut, a design tool like Canva, or an online editor, you can quickly reformat horizontal content into an engaging, full-screen vertical video that looks natural in the Shorts feed.
Once you've got your perfectly formatted Shorts, streamlining your content calendar is the next step. Here at Postbase, we are obsessed with making social media management simpler, especially for video-first platforms. We built our platform to handle short-form video formats like YouTube Shorts, Reels, and TikToks flawlessly. With Postbase, you can plan all of your content on one visual calendar, schedule it across every platform at once, and trust that it will publish reliably - something legacy tools often struggle with.
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