How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Thinking about cleaning up your TikTok profile but don’t want to permanently delete your old videos? You’re looking for an archive button, but it’s not where you’d expect it to be because TikTok doesn't have one. This guide will walk you through the two best methods to effectively archive your TikTok posts, allowing you to curate your feed without losing the content you worked hard to create.
First, let’s clear up a common point of confusion. If you’ve spent any time on Instagram, you're familiar with the "Archive" feature - a handy tool that moves posts from your public profile into a private, hidden folder. You can see them, but nobody else can. It's temporary, easily reversible, and keeps everything neatly stored within the app.
TikTok, however, was built with a different philosophy. Its emphasis has always been on the "For You" page and the constant flow of new content, not necessarily on a permanent, polished profile grid like Instagram. As a result, there is no native, one-click "Archive" feature on TikTok. You cannot temporarily hide a post in a special archive vault and bring it back later with all its momentum intact. But don't worry - there are powerful workarounds that accomplish the same goal: removing a video from public view while keeping it saved for your own records.
Let's go through the best methods available, so you can choose the one that fits your content strategy.
Before diving into the "how," it’s useful to understand the "why." Tidying up your TikTok profile isn't just about organization, it's a strategic move that can significantly impact your brand and growth. When a potential follower lands on your profile, your video grid is their first impression - it's your digital portfolio, your brand’s storefront. A little curation goes a long way.
Your brand evolves, and your content should, too. A video that felt right six months ago might not match the niche, style, or quality you’re known for today. "Archiving" older, off-brand content helps create a more cohesive and professional-looking profile. When every video aligns with your current aesthetic, new visitors instantly understand what you’re about, making them more likely to follow.
Let's be real: not every video is a viral hit. Some fall flat, and that's perfectly okay. While TikTok’s algorithm won't penalize your account for a few low-performing videos, many creators prefer to showcase only their best work. Removing duds keeps your profile looking impressive and can help focus viewer attention on the content that truly represents your creative talents.
Is your grid still featuring a promotion from last winter or a video based on a trend that died weeks ago? Timely content is great for engagement, but it has a short shelf life. Removing reminders of past promotions, ended contests, or outdated announcements keeps your profile fresh, current, and relevant to what’s happening now.
This is the closest you’ll get to a traditional archive feature within the TikTok app itself. When you set a video to "Private," it's instantly removed from your public-facing profile grid and becomes visible only to you. It's quick, simple, and completely reversible, making it an excellent option for temporary content curation.
Follow these simple steps to change a public video to a private one:
That's it! TikTok will automatically save your changes. The video will vanish from your main profile feed for your followers and visitors.
Once you’ve made a video private, you can find it in a dedicated tab on your profile page. Just go to your main profile and look for the tab with a padlock icon. All of your videos set to "Only me" are stored there, safely out of public view but still accessible to you anytime.
If you're looking for a more permanent solution or want full ownership over your content library, this is the method for you. It’s a two-part process: first, you save a high-quality copy of your video to your device or cloud storage, and then you permanently delete the video from your TikTok profile. This gives you a true, offline archive of your work.
Your first step is securing a copy of the video you want to remove. You have a couple of options for this.
Note: This method will download your video with the TikTok watermark along with your username. This is fine for a personal archive, but less ideal if you plan to repurpose the content without the watermark.
To automatically save unmarked originals, you can adjust your posting settings. Before publishing a new TikTok, toggle on the option that says "Save to device." This saves a high-resolution, watermark-free version of your video to your phone the moment you upload it. While this doesn't help with old videos, adopting this habit moving forward makes archiving much easier down the line.
Once you’ve safely downloaded and backed up your video, you can proceed with deleting it. Be warned: this action is permanent and cannot be undone within the TikTok app.
Simply downloading your videos isn't enough. A good social media manager is also a good librarian. To avoid a chaotic folder of random mp4 files, take a moment to organize your archive.
YYYY-MM-DD_[VideoTopic]_[Views].mp42024-10-26_UnboxingMyNewCamera_1.2M.mp4Struggling to decide which route to take? Here’s a simple breakdown to help.
While TikTok may not offer a straightforward "archive" button, you have excellent control over your content. Setting videos to private is the perfect solution for a quick, reversible clean-up, while the download-and-delete method gives you a true, lasting backup of your hard work. Both are effective strategies for maintaining a polished, professional profile that reflects your evolving brand.
Effectively managing your posted content is just one piece of the puzzle, planning and scheduling it ahead of time is another. We've seen firsthand how chaotic it can be for creators and marketers to juggle workflows across multiple platforms, from TikTok to Instagram Reels and back again. That’s why we created Postbase, a social media tool built for the way people actually create today. Our visual calendar helps you plan your entire content strategy, our scheduling works with short-form video natively, and our analytics pull everything into one clean view, simplifying your workflow so you can concentrate on your creativity.
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