How to Allow People to Repost Your TikTok

Want your best TikToks to go further? Toggling a few simple settings is all it takes to allow others to repost, download, and share your content, turning your followers into your best marketing team. This guide will walk you through exactly how to enable the native Repost feature, turn on video downloads, use Stitch and Duet to your advantage, and build a strategy that encourages people to share your work.

First Things First: Understanding The Different Types of "Reposts" on TikTok

On TikTok, "reposting" isn't a single action. It's a collection of different features that let users share your content in various ways. Before changing any settings, it helps to know what you’re actually enabling. Think of it less as a single button and more as a spectrum of sharing.

• The "Repost" Button: This is TikTok's official feature. When someone taps "Repost" on your video, their followers may see it on their For You Page with a small indicator that they reposted it. It doesn't appear on the reposter's profile grid, making it a low-effort way for people to endorse your content without cluttering their own page.
• Video Downloads: This is the classic repost method. When enabled, users can save your video directly to their device (with a TikTok watermark including your username). From there, they can re-upload it to their own TikTok account or share it on other platforms like Instagram Reels or YouTube Shorts. This is a huge driver of cross-platform virality.
• Stitch & Duet: These are creative forms of reposting where users integrate your video into their own new content. A Duet places your video side-by-side with theirs, while a Stitch lets them use the first few seconds of your clip as an intro to their own. This turns your content into a conversation starter.
• Sharing to Other Apps: Users can always share a link to your TikTok video via text, social media DMs, or other apps. This drives traffic back to your original video but isn't technically a repost. You don't need to enable anything for this to work.

How to Enable TikTok's Native "Repost" Feature

The native Repost button is your first stop for organic amplification. It's subtle, powerful, and gives the TikTok algorithm a strong signal that your content resonates with people. Enabling this is a must for any creator looking to grow. It is typically on by default for new accounts, but it's always smart to double-check.

Here’s the step-by-step process:

1. Navigate to your TikTok profile and tap the three horizontal lines (☰) in the top-right corner.
2. Select "Settings and privacy" from the menu that appears at the bottom.
3. Tap on "Privacy" to access your account's privacy controls.
4. Scroll down to the "Interactions" section. A list of features like Comments, Mentions, and Direct Messages will be here.
5. Find and tap on "Repost".
6. Ensure the toggle switch for "Turn on Repost" is enabled (it should be green). If it’s off, tapping it will turn it on.

That's it. Now, when people enjoy your video, they’ll have the option to Repost it, widening its potential reach through their own networks. This is a completely passive way to increase views without any extra work on your part.

Using Video Downloads to Spark Virality

Allowing people to download your videos can feel scary. What if they don't give you credit? Thankfully, TikTok has this covered. When someone downloads your video, TikTok automatically adds a dynamic watermark that includes the TikTok logo and your account's username, which follows the video wherever it goes. This is often how a creator "blows up" on other platforms like Instagram or Twitter - someone downloads their amazing TikTok and it gets shared everywhere.

When Should You Enable Video Downloads?

This is a strategic choice. For most creators and brands focused on growth and reach, the answer is a resounding yes.

• Good for: Educational content, shareable memes, comedy sketches, brand announcements, tutorials, and highly relatable videos. If your goal is to have your brand or message seen by as many people as possible, downloads are your best friend.
• Consider disabling for: Highly personal or sensitive content, exclusive artistic visuals where you're worried about quality degradation, or content you plan to monetize exclusively elsewhere.

How to Turn On Video Downloads

Just like the Repost feature, the setting for downloads is located deep in your privacy settings. Here's how to find it and make sure it's turned on.

1. Go to your profile, tap the three horizontal lines (☰) menu, and select "Settings and privacy."
2. Tap on "Privacy."
3. In the "Interactions" section, look for "Video downloads" and tap it.
4. Make sure the toggle is switched to On.

With this setting enabled, you're giving your content the chance to live outside of TikTok, significantly expanding its potential lifespan and reach.

Encourage Creative Reposting with Stitch and Duet

Stitch and Duet are TikTok's secret weapons for user-generated content and community building. By allowing others to use your content as a creative prompt, you’re not just getting shared - you’re starting a trend. Someone might use your educational video to Stitch a funny reaction, or Duet your dance challenge. Both acts put your content, and your username, in front of a brand new audience.

Fine-Tuning Your Stitch and Duet Settings

TikTok gives you control over these features at both an account level and a per-video level, offering an amazing degree of flexibility.

How to Set Your Account-Wide Stitch & Duet Permissions

1. Go back to the "Privacy" section within "Settings and privacy."
2. Under "Interactions," tap on "Stitch."
3. From here, you can select who can Stitch with your videos: "Everyone," "Followers that you follow back," or "Only me" (which turns it off). For maximum growth, select "Everyone."
4. Go back and repeat the process for "Duet." The same options ("Everyone," "Followers that you follow back," or "Only me") are available. Again, "Everyone" offers the most potential for going viral.

How to Manage Stitch & Duet on Individual Videos

Sometimes you might want to disable these features for a specific video. You can easily do so right before you post.

1. After recording or uploading your video and arriving at the "Post" screen, look for "More options."
2. Here, you'll see toggle switches for "Allow Duet" and "Allow Stitch."
3. You can toggle them on or off for just that specific video.

This allows you to keep the features on globally for marketing-focused content, but selectively disable them for a video that might not lend itself to collaboration.

Creating Content That People Want To Repost

Simply enabling these features is only half the battle. To really succeed, you need to create content that inspires people to take action. Think about the types of videos you save or share with friends - they're usually useful, entertaining, or incredibly relatable.

Strategies for Shareable Content

• Solve a Problem: Quick tutorials, "life hacks," unknown tips, or clear step-by-step guides are magnets for saves and shares. People repost this type of content because it provides standalone value.
• Spark a Reaction: Create content around strong emotions. This can be hilarious comedy, jaw-dropping reveals, awe-inspiring visuals, or a thought-provoking opinion. The goal is to make people feel something so strongly they are compelled to share that feeling.
• Make it Relatable: Content that perfectly captures a shared human experience is golden. If a viewer thinks, "that is so me," their next instinct is often to share it with friends who they know will feel the same way.
• Use Shareable Sounds: Whether you create your own quotable audio or use a trending sound, excellent audio is a huge driver of reposting through stitches and duets. Audio becomes a meme of its own, and your video becomes the original source.
• Include an On-Screen CTA: Sometimes, you just have to ask. Adding a subtle text overlay like "Share this with a friend who needs it" or "Repost this if you feel the same way" can give viewers the gentle push they need to click the button.

By shifting your mindset from just making content to making repost-able content, you align your strategy with TikTok's natural mechanisms for community growth and discovery.

Final Thoughts

Allowing people to repost your TikToks is a powerful growth tactic that requires almost no ongoing effort once you've adjusted your settings. By turning on native Reposts, video downloads, and creative features like Stitch and Duet, you open the door for your content to be discovered by entirely new audiences on and off the platform.

Once you enable these settings and your content starts getting shared more widely, managing the incoming wave of comments across multiple platforms can quickly become a full-time job. I've found that having a tool to streamline this part of the process is a big help. At Postbase, we designed a unified inbox for exactly this reason, it lets you see and reply to comments from TikTok, Instagram, and more, all in one place. Scheduling videos for all platforms from a single visual calendar also makes it easier to plan out content that’s built to be shared. That way, you spend less time juggling apps and more time creating great work that's worth reposting.