How to Add WooCommerce Products to Facebook Shop

Selling your WooCommerce products directly on Facebook and Instagram is one of the most effective ways to turn your social media followers into paying customers. By creating a Facebook Shop, you close the gap between discovery and purchase, letting people buy from you without ever leaving the app. This guide will walk you through setting up the connection step-by-step, explain how to manage your products, and share a few tips for making your new social storefront a success.

Why You Should Connect Your WooCommerce Store to a Facebook Shop

Before getting into the setup, it’s worth understanding just how powerful this integration is. In the past, social media was for brand awareness, and your website was for sales. A Facebook Shop blends these two worlds together, creating a seamless sales channel that meets your customers where they are already spending their time.

Here are the biggest advantages:

• Frictionless shopping experience: Customers can browse your products, see prices, and make a purchase directly within the Facebook or Instagram app. Fewer clicks mean higher conversion rates.
• Increased visibility and reach: Your products become discoverable to a wider audience through the Facebook and Instagram Shop tabs. Meta often features products and shops, giving you a chance for organic exposure.
• Product tagging in posts and Reels: This is a game-changer. You can tag specific products from your catalog directly in your photos, videos, and Reels. When a user sees a product they like, they can tap the tag to go straight to a product detail page and buy it.
• Powerful dynamic advertising: Once your product catalog is synced with Facebook, you can run hyper-targeted Dynamic Product Ads. These ads automatically show relevant products to people who have already visited your website, viewed specific items, or added something to their cart. It’s like having a personal shopper for every potential customer.

Getting Started: What You'll Need Before You Begin

To make the integration process as smooth as possible, make sure you have the following in place first. Taking a few minutes to check these items will save you potential headaches later.

• An active WooCommerce store: Your store should be online and have products added with images, descriptions, prices, and stock information.
• A published Facebook Business Page: Your shop will be linked to this page. Make sure you are an admin of the page. A new, unpublished page won't work.
• Admin access to Meta Business Suite (formerly Business Manager): This is the central hub where you control all your business assets, including pages, ad accounts, and product catalogs. You must have admin-level permissions to authorize the connection.
• Meta Commerce Policy compliance: Your products must adhere to Meta's Commerce Policies. They don't allow the sale of services, digital products, animals, weapons, or other restricted items. Give the list a quick review to be sure.

With these prerequisites met, you're ready to start the integration process.

The Easiest Method: Using the Official Facebook for WooCommerce Plugin

The most straightforward and reliable way to connect your store is by using the official "Facebook for WooCommerce" plugin. This is an official extension that handles the connection, product syncing, and Meta Pixel installation all in one go. Here's a step-by-step guide on how to set it up.

Step 1: Install and Activate the Plugin

First, you need to add the plugin to your WordPress site.

1. From your WordPress dashboard, navigate to Plugins >, Add New.
2. In the search bar, type "Facebook for WooCommerce."
3. The official plugin should be the first result. Look for the one by "WooCommerce."
4. Click Install Now and then Activate.

Step 2: Launch the Connection Setup

Once activated, the plugin will prompt you to begin the setup. You'll typically find a new "Marketing" menu item in your WordPress dashboard.

1. Go to Marketing >, Facebook in your WordPress dashboard.
2. Click the Get Started button to launch the configuration wizard. This will open a pop-up window connecting you to Facebook. Make sure your browser's pop-up blocker is disabled for your site.

Step 3: Connect your Facebook Assets

The setup wizard will now guide you through connecting your WooCommerce store to your Facebook business assets. This part is crucial, so take your time and follow the prompts carefully.

1. Connect Your Facebook Account: You'll first be asked to log in to the personal Facebook account that has admin access to your Business Page and Meta Business Suite.
2. Select Your Business Manager: Choose the Meta Business Manager account that you want to associate with your store. If you manage multiple businesses, be sure to select the correct one.
3. Connect Your Facebook Page: Select the Facebook Page you want your Shop to appear on.
4. Connect Your Instagram Profile: If you have a professional Instagram account connected to your Facebook Page, you can also link it here to enable Instagram Shopping.
5. Create or Select a Product Catalog: The wizard will ask if you want to use an existing catalog or create a new one. For a fresh installation, it's best to create a new one. It will automatically be named after your store. This is where all your WooCommerce products will live on Meta's platform.
6. Connect Your Ad Account: Select the ad account you want to use for running ads with these products in the future.
7. Connect The Meta Pixel: A new Meta Pixel will be automatically created and installed on your site to track visitor activity. This is essential for understanding your customer's journey and running effective retargeting ads.
8. Confirm Settings: The final screen will show a summary of everything you've connected. Review it to be sure everything is correct and click Continue.
9. Grant Permissions: You'll be asked to grant the plugin permissions to manage catalogs and business extensions. Accept these to allow the plugin to automatically sync your products.

After you finalize the authorizations, the pop-up window will close, and you'll be redirected back to your WordPress dashboard. Congratulations! Your store is now connected.

Step 4: Your First Product Sync

Now that the connection is established, the plugin will begin its initial product synchronization. It will push all your published WooCommerce products to the new catalog it created in Meta Commerce Manager.

Keep in mind that this process isn't instant. Depending on the number of products you have, it could take anywhere from a few minutes to several hours. You can check the sync status in Marketing >, Facebook within your WordPress admin area. Going forward, the plugin will automatically sync any new products or changes (like price or stock updates) you make in WooCommerce.

Configuring and Customizing Your New Facebook Shop

Once your products have successfully synced, you can head over to Meta Commerce Manager to start designing your Shop. Commerce Manager is the central hub where you personalize your shop's appearance, organize products, and manage its day-to-day settings.

1. Set up Your Checkout Method

One of the first things you'll want to configure is how people will pay. You generally have two options:

• Checkout on your website: When a customer clicks "Buy" on Facebook or Instagram, they will be redirected to the product page on your WooCommerce site to complete their purchase. This is the most common option.
• Checkout with Facebook or Instagram: In some regions (primarily the U.S.), you have the option to enable Shops checkout, which allows customers to pay directly within the app. Meta handles the payment processing for a fee.

2. Customize Your Shop's Aesthetics

Your shop shouldn't feel generic. Use the customization tools in Commerce Manager to align it with your brand.

• Layout: Choose a layout that best showcases your products. You can either feature dynamically generated products based on user behavior or manually curate items.
• Style: Adjust colors, button styles, and text to match your brand's visual identity.
• Create Collections: Collections are groups of related products, like "New Arrivals," "Summer Styles," or "Best Sellers." Creating collections makes it much easier for customers to browse and discover relevant products. You can feature up to 30 products in each collection.

Solving Common Sync Issues: A Quick Troubleshooting Guide

Sometimes, the connection encounters a snag. Here are a few common issues and how to fix them.

1. Individual Products Fail to Sync

If you notice some products are missing from your catalog, the issue is often related to missing data in WooCommerce. Every product needs to have:

• A product name and description.
• At least one image.
• A price.
• Valid stock status (or be set for backorder).

The plugin also creates a product-level sync setting. Check an individual product's edit page in WooCommerce and find the "Facebook" metabox. Ensure the "Sync" option is set to "Sync and show in catalog."

2. Your Entire Shop Is "In Review"

When you first create your Shop, it needs to be approved by Meta. This is called a Commerce Account review. During this time, your shop won't be visible to the public. The process is usually quick (less than 24 hours), but it can sometimes take a few days. If it's taking longer, you can contact Meta support directly through the Business Help Center.

3. Getting a Disconnected Error

From time to time, the connection between WooCommerce and Facebook can be broken, usually after a password change or a security token expiry. To fix this, simply go to Marketing >, Facebook >, Connection in WordPress and click "Manage Connection." From there, you can re-authorize the existing connection without having to go through the entire setup process again.

Final Thoughts

Connecting your WooCommerce store to Facebook Shop transforms your social media presence from a simple marketing channel into a powerful, revenue-generating machine. By allowing customers to browse and purchase your products directly within Facebook and Instagram, you create an effortless path to conversion and unlock powerful tools like product tagging and dynamic advertising.

Once your shop is generating new discovery opportunities and sales, keeping up with content creation to feature all those products will be your next focus. At Postbase, we designed our platform to make planning and scheduling your social media content completely stress-free. With our intuitive visual calendar, you can map out campaigns that feature your shop products across multiple platforms, write captions once, and trust that our reliable scheduling will get your posts published on time, every time. This helps you maintain a consistent presence and drive more traffic to your shop, all from one clean dashboard.