How to Add a Website Link to a TikTok Video

Adding a live, clickable link to a TikTok video is one of the best ways to turn viewers into website visitors, email subscribers, or customers. This article breaks down every method for adding a link to your TikTok profile and videos, clarifying who can use each feature and offering creative workarounds for those who can't.

Why Add a Website Link to Your TikTok?

Before we get into the "how," let's quickly cover the "why." A link is your bridge between the TikTok ecosystem and your own corner of the internet. For brands, creators, and marketers, this bridge is everything. It transforms passive entertainment into measurable action, allowing you to:

• Drive Sales: Send engaged viewers directly to a product page on your Shopify or e-commerce store. A viral video about a hot-selling item is far more effective when an instant purchase link is just a tap away.
• Promote Your Other Platforms: Are you building a community on Discord, a newsletter on Substack, or a personal brand on Instagram? Your TikTok link is the most direct way to funnel your followers to those platforms.
• Generate Leads: Offer a free download, a guide, or a webinar sign-up on a dedicated landing page. Capturing an email address from an interested follower is immensely valuable for long-term marketing.
• Share Your Work: For artists, musicians, or writers, a link to your portfolio, Spotify profile, or blog is how you convert a fan into a supporter of your broader work.

Simply put, a link gives purpose to your content. It turns views into tangible business results, making it an essential tool for anyone using TikTok for professional growth.

The Bio Link: Your Most Powerful Tool

For the vast majority of users, the single most important place to add a clickable link is in your profile bio. This "link in bio" is the standard for social media platforms and the most reliable way to direct traffic from TikTok. All your content can then be created with the goal of sending people to this one, central link.

Who Can Add a Link to Their Bio?

Initially, this ability was limited, but TikTok has made it widely available. For most users, converting your personal account to a Business Account will unlock the feature. You don't need a specific number of followers to do this, and it's free.

A Business Account gives you access to the website field in your profile as well as analytics and other commercial tools. It’s the easiest point of entry for adding a link.

How to Add a Link to Your TikTok Bio: Step-By-Step

Getting your link live is a straightforward process that takes less than a minute. Here’s exactly how to do it:

1. Switch to a Business Account (If You Haven't Already):
   Go to your profile page and tap the three lines in the top-right corner to open "Settings and privacy." Tap "Account," then "Switch to Business Account," and follow the prompts.
2. Navigate to Your Profile:
   Once you have a Business Account, go to your main profile page.
3. Tap "Edit Profile":
   This button is located directly below your profile picture and follower counts.
4. Find the "Website" field:
   Scroll down in the "Edit Profile" menu. You should see a blank field labeled "Website."
5. Add Your Link:
   Tap on the "Website" field and paste in your full URL (e.g., https://www.yourwebsite.com). Tap "Save" in the top-right corner.

That's it! Your link will now appear live and clickable on your TikTok profile, ready to send traffic wherever you want.

Pro-Tip: Maximize Your Single Bio Link

Since you only get one bio link, make it count. Instead of linking to just your homepage, use a "link in bio" service like Linktree, Beacons, or Later's Link-in-Bio. These tools create a simple, mobile-friendly landing page where you can host multiple links.

For example, your one bio link can lead to a page that includes:

• Your latest blog post
• Your top-selling product
• A link to your YouTube channel
• Your newsletter sign-up form
• Your social media profiles

This turns a single link into a powerful hub that serves your entire audience, no matter what they're looking for.

Can You Add a Clickable Link Directly in a TikTok Video?

This is the question on every marketer's mind. The short answer is: sometimes, but it's limited. Unlike platforms like YouTube where links in descriptions are standard, TikTok restricts in-video linking to a few specific features. Here are the real ways you might see a clickable link in a video.

Method 1: TikTok Shop Product Links

If you've ever seen a little shopping bag icon on a TikTok video that takes you directly to a product page, you've seen a TikTok Shop link.

Who can use this? This is for users who are part of the TikTok Shop program - either as a Seller (a brand selling their own products) or an Affiliate (a creator earning commission by promoting other sellers' products).

If you have products listed in a TikTok Shop, you get the option to tag one or more of them when you upload a new video. The link appears as a small anchor over your username. When a user taps it, they see a pop-up of the product with an "Add to Cart" button, allowing them to purchase without ever leaving the app. It's an incredibly effective way to drive direct sales from viral content.

Method 2: TikTok Ads

The other primary way to get a clickable link inside a video is to pay for it. When you run an ad on TikTok, you have the option to add a customized Call-to-Action (CTA) button to your video.

These CTAs can read "Learn More," "Shop Now," "Sign Up," or "Contact Us" and will redirect users to the URL you provide. This is a powerful, direct path to your website from a video in the "For You" feed. You can either create new content specifically for the ad or use a "Spark Ad" to boost an existing organic video, adding a CTA button after the fact.

While this method isn't free, it's the most straightforward way to guarantee a clickable link on a specific piece of content and target it to the right audience.

Creative Strategies When You Can't Add a Direct Link

Most organic videos won't have a direct clickable link. Does that mean they can't drive traffic? Absolutely not. The name of the game is directing viewers to the link in your bio. Here are the most effective ways content creators do this every day.

1. Use a Strong On-Screen and Verbal Call-to-Action

Don't assume viewers will know to check your profile. You have to tell them, clearly and creatively.

• On-Screen Text: Use TikTok's text overlay feature to add phrases like "Shop Now - Link in Bio!" or "Get my free guide at the link in my bio!" Display it at a key moment in your video.
• Verbal Cues: If you're talking in your video, simply say it out loud. "If you want to grab one of these for yourself, head to the link in my bio to order." A direct, friendly voiceover is often the most effective CTA.
• Gestures: Physically point upwards or gesture towards where your profile icon is. Paired with a text overlay like "Link Here," this visual cue can be highly effective.

2. Add the URL as Text on the Video Itself

While the URL won't be clickable, displaying a simple, memorable URL as text in your video can still be effective. This works best for "vanity URLs" that are easy to type.

For example, if you're a podcaster, displaying AwesomePodcast.com on screen is simple enough for an interested viewer to remember and type into their browser later. Complex URLs with dashes and numbers won't work here. Simplicity is everything.

3. Use the Video Caption Wisely

Your caption is another opportunity to reinforce your CTA. Even though links in captions aren't clickable, repeating your message works. A line like "Shop the full collection at the link in my bio! ✨" cues viewers on exactly what action to take next.

4. Pin a Comment with Your CTA

Just like captions, comments don't support clickable links. However, you can use the comment section to your advantage by pinning a comment to the top. A pinned comment often looks like it's from the creator to add clarification or extra context. Use it to amplify your message, for example: "I bought everything for this project from my favorites list! You can find it at the link in my profile!"

Final Thoughts

Navigating TikTok's linking features is simple once you know the rules. Your bio link is the universal tool for every creator, while direct video links through TikTok Shop and ads offer powerful, specialized options for driving traffic. By combining these tools with clear, creative calls-to-action, you can effectively turn your For You Page views into website clicks.

Directing your TikTok audience to your website is just one piece of a bigger social media strategy, and keeping all your content organized across multiple platforms is its own challenge. At Postbase, we built our tool specifically for the modern social media manager who lives in a world of Reels, Shorts, and TikToks. Our visual calendar lets you plan and schedule your content across all your accounts in one clean view, ensuring you can orchestrate your link-in-bio promotions consistently everywhere without the clutter of spreadsheets or clunky, outdated software.