How to Add a Website Link to Your Facebook Profile

Your Facebook profile is more than a digital scrapbook - it's a launchpad. For creators, entrepreneurs, and marketers, it’s a powerful tool for guiding friends, followers, and potential clients to your most important online spaces. This guide shows you exactly where and how to add a clickable website link to your Facebook profile to turn passive viewers into engaged visitors. We'll cover the main methods on both desktop and mobile, plus a few strategic spots you might be overlooking.

Why Does Adding a Website Link to Your Facebook Profile Matter?

Before jumping into the "how," it's good to remember the "why." Placing a link on your profile isn't just about filling out a field in your settings. It's about building a bridge between your social presence and your central hub, whether that's a portfolio, a blog, an e-commerce store, or a company website. A strategically placed link serves several important functions:

• Drives Targeted Traffic: The people browsing your Facebook profile are already interested in you or your brand. Giving them a direct path to your website is the easiest way to convert that curiosity into meaningful traffic.
• Boosts Discoverability: It helps search engines and social platforms better understand who you are and what you do, connecting the dots between your various online properties.
• Provides a Clear Call-to-Action: It tells your audience exactly what to do next. Instead of just looking at your photos, they can click to read your latest article, view your work, or buy your product.
• Consolidates Your Online Identity: For creators with a presence on multiple platforms, linking your main site helps establish it as the definitive source for your work, creating a more cohesive and professional online brand.

In short, it’s a simple action with a significant impact on how effectively your profile works for you.

The Main Event: Adding a Website Link to Your "About" Section

The most permanent and visible spot for your URL is in the "About" section of your profile. This is the official home for your website and social links, and it's where most people will look first. Here’s how to do it on both desktop and mobile.

Step-by-Step on a Desktop Computer

The desktop interface gives you a clear view of all your options. Follow these simple steps:

1. Navigate to Your Profile: Log in to Facebook and click on your name or profile picture in the top-left or top-right corner of the screen.
2. Select "Edit Profile": Right below your cover photo, you'll see a blue button labeled "Edit profile." Click it.
3. Locate the Links Section: A pop-up window will appear. Scroll down to the bottom and click on "Edit your About info."
4. Go to Contact and Basic Info: On the left-hand menu, click on "Contact and Basic Info."
5. Add Your Website: You'll see a section called "Websites and Social Links." Click on "Add a website." Paste the full URL of your website (e.g., https://www.yourwebsite.com) into the field that appears.
6. Set Your Audience: To the right of the URL field, you'll see a globe icon. Click this to set the privacy for your link. For a business, portfolio, or brand, you'll want to set this to Public so everyone can see it.
7. Save Your Changes: Click the "Save" button. Your website link will now appear proudly in your intro section.

Step-by-Step on the Mobile App (iOS & Android)

Adding a link on the go is just as straightforward. The steps are nearly identical for both iPhone and Android devices.

1. Go to Your Profile: Open the Facebook app and tap on your profile picture icon, which is usually in the navigation bar at the top or bottom of the screen.
2. Tap "Edit Profile": Just under your name and profile picture, you'll find the "Edit Profile" button. Tap it.
3. Find the Links Area: Scroll down until you see the "Links" section and tap the "Edit" button next to it.
4. Add Your Website Link: Under the "Websites" header, tap on "Add Website." Paste your URL into the text field provided.
5. Add Other Links (Optional): You can also tap "Add Social Link" here to connect your Instagram, X, YouTube, TikTok, or other profiles.
6. Save: Tap the "Save" button in the top-right corner. Your link is now live!

Adding Multiple Website and Social Links

Facebook isn't picky - you can add more than one website. If you have a business site, a personal blog, and a portfolio, you can list them all. Simply click "Add another website" and repeat the process.

This same "Links" area is where you add your other social media profiles. When you click "Add social link," you'll get a dropdown menu to select the platform (Instagram, TikTok, X, LinkedIn, etc.) and a field to enter your username. This is a fantastic way to cross-promote your channels and show visitors the full scope of your online presence.

For example, a freelance graphic designer might have:

• Website 1: Their main portfolio site.
• Website 2: A link to their Etsy shop.
• Social Link 1: Their professional Instagram.
• Social Link 2: Their LinkedIn profile.

Listing them all provides multiple avenues for potential clients and collaborators to connect.

Beyond the Bio: Other Smart Places to Share Your Link

While the "About" section is essential, it's not the only place to drive traffic. To maximize your reach, consider sharing your link in these other high-visibility locations.

1. Create a Pinned Post

What's the first thing people see when they land on your timeline? Your pinned post. This is a regular Facebook post that you 'pin' to the top of your profile, where it stays until you unpin it.

A pinned post is arguably more powerful than the bio link because it gives you space for context. You can pair your link with a compelling photo, a short intro video, or a block of text that explains exactly why someone should click. It's your personal billboard.

How to create a pinned post:

1. Create a new post as you normally would. Include a great visual, a convincing caption, and your website link.
2. Once the post is live on your timeline, click the three-dot menu (...) in the top-right corner of the post.
3. Select "Pin Post" from the dropdown menu.

Your post will now appear at the top of your profile with a small "Pinned Post" label. Use this space to announce a new product, showcase your best work, or direct people to your newsletter signup.

2. Use the Link Sticker in Your Facebook Stories

Facebook Stories are a temporary, high-engagement format seen by your most active followers. One of the most useful features is the "Link" sticker, which allows you to add a direct, clickable link to any Story.

How to use the Link sticker:

1. Create a new Story by uploading a photo or video.
2. Tap the sticker icon (the smiley face square) at the top of the screen.
3. Select the "Link" sticker.
4. Paste your URL into the field and optionally customize the sticker text (e.g., "Read My New Blog Post!").
5. Place the sticker anywhere on your Story and share it.

This is perfect for time-sensitive promotions, sharing new content, or driving traffic to a specific landing page.

3. Edit Your Profile Bio (Short Bio)

The short bio right under your name is limited to 101 characters and doesn't support clickable links. So why mention it? Because it offers incredible visibility.

Even though the URL won't be clickable, including your domain name (e.g., "Find my work at myportfolio.com") reinforces your brand and makes it easy for dedicated visitors to copy and paste. Use your bio to state what you do and where people can find you. It's another touchpoint that adds to your professional image.

Best Practices for Your Facebook Link Strategy

Just adding a link is good, but following a few best practices is even better.

Keep Your URL Clean

Use a direct, clean URL to your homepage or most important page. Avoid long, complicated links with lots of tracking characters. If you must use a longer link, consider a branded URL shortener like Bitly to make it more memorable.

Use a "Link in Bio" Tool If You Have Many Links

If you're a creator juggling a blog, YouTube channel, merch store, and Patreon, listing them all can be overwhelming. A "link in bio" service like Linktree, Beacons, or Carrd allows you to create a simple landing page that houses all of your important links. You then put this single, streamlined URL in your Facebook profile, giving visitors a neat menu of options.

Test Your Link on Mobile

The vast majority of Facebook users access the platform on their phones. Before you finalize everything, click your own link from the Facebook mobile app to make sure your website looks and functions correctly on a small screen. If it's hard to navigate, people will leave immediately.

Final Thoughts

Adding a website to your Facebook profile is a small task, but it fundamentally changes your profile from a simple social space into an active driver for your business, brand, or creative projects. By using the "About" section, pinned posts, and Stories, you create multiple pathways for your audience to connect with your most valuable content.

Once you’ve set up your links and people start clicking, managing the subsequent engagement becomes the next step. At Postbase, we built a unified inbox to help with exactly that. It lets you see and reply to comments and DMs from Facebook and your other social platforms all in one place, so you can focus on building relationships with your audience, not on switching between endless tabs and apps.