TikTok Tips & Strategies

How to Add Voiceover to TikTok Photos

By Spencer Lanoue
October 31, 2025

Adding a voiceover to a seemingly simple photo slideshow on TikTok can stop scrollers in their tracks and turn passive viewing into an active listening experience. It’s an incredibly effective way to tell a story, share a joke, or explain a concept with a personal touch. This guide provides a complete walkthrough on how to add your own voice to photo posts, along with practical tips to make your content more engaging and impactful.

Why Bother with a Voiceover on Photos?

In a sea of fast-paced video edits, a narrated photo sequence feels different. It's intimate and direct, forcing the viewer to slow down and listen. Before we get into the "how," here's the "why" - the real reasons this format works so well for creators and brands.

It Transforms Photos into a Story

A collection of photos is just that - a collection. But add a voice, and suddenly it’s a narrative. You can guide your audience through a personal journey, a project transformation, or a funny anecdote. A series of travel pictures becomes "the story of how I missed my flight in Bali," and a few product shots become "the complete backstory of how our eco-friendly packaging was designed." Your voice provides the arc and the emotion that static images can't convey on their own.

It Builds a Deeper Audience Connection

Text on a screen is impersonal, but your voice is uniquely yours. When your audience hears you speak, they feel like they know you better. It builds familiarity and trust, making your brand feel more human and accessible. This is especially potent for service providers, coaches, or small business owners whose personalities are a core part of their brand. Letting your audience hear your excitement, your sincerity, or your sense of humor builds a connection that text and stock music just can’t replicate.

It Dramatically Increases Watch Time

The TikTok algorithm rewards content that keeps users on the platform longer. A compelling voiceover with a strong narrative hook - "You will not believe what happened next..." - gives viewers a reason to stay until the end. They're invested in hearing how the story concludes. This extended watch time signals to TikTok that your content is valuable, which can lead to it being pushed out to a wider audience on the For You Page.

How to Add a Voiceover to Photos Directly in TikTok

The good news is that you don't need any fancy software to do this. TikTok’s built-in editor has a simple and effective voiceover tool. Here’s how to use it, step-by-step.

Step 1: Get Your Photos Ready

Before you even open the app, decide on the story you want to tell and gather the photos that support it. Put them into a dedicated album on your phone to make the upload process quick and easy. Think about the order they'll appear in to match your narrative. For the best viewing experience, crop your photos to a 9:16 vertical aspect ratio to fill the entire screen.

Step 2: Create a New TikTok and Upload Your Photos

Open TikTok and tap the + icon at the bottom of the screen to start a new project. Instead of recording, tap the "Upload" button on the bottom right. Navigate to your photos, and from the top, make sure you're in the "Photos" tab. Tap "Select multiple" and choose all the images you want in your slideshow in the correct order. Hit "Next" when you’re done.

TikTok will now ask if you want to switch to 'Photo Mode' or 'Video Mode.' Always choose 'Video Mode' for voiceovers. Photo Mode creates a swipeable carousel, which doesn't work with a continuous voiceover. Video Mode stitches your photos together into a single video clip.

Step 3: Adjust Timing and Pacing

Once you’re in the editor, your photos will be laid out as a video. Tap the "Edit" button on the top right (it looks like a pair of scissors over a film strip), or find the adjustment tools at the bottom. Here, you can tap on each individual photo clip and drag its edges to lengthen or shorten how long it stays on screen. Adjust the timing so each photo aligns with the part of the story you’ll be narrating about it. Good pacing is essential for a voiceover that feels professional.

Step 4: Record Your Voiceover

After you’ve set the timing for your photos, you're ready to record. On the main editing screen, look at the sidebar of tools on the right. Tap the downward arrow to expand the options, and then find and tap "Voiceover." It’s usually represented by a microphone icon.

In the voiceover studio, you’ll see your video timeline. At the bottom, there is a big red record button. Before you record, make sure to uncheck the box that says "Replace original sound" or "Keep original sound." Since your source is just photos, there shouldn’t be any original sound, but it's good practice to make sure it's off so there’s no unexpected noise.

Drag the timeline marker to where you want the voiceover to start. Press and hold the Record button to record your voice. You can lift your finger to pause and record in multiple segments, which is perfect for catching your breath or consulting your notes. When you’re satisfied, tap "Save."

Step 5: Mix Your Audio and Finalize

Back on the editing screen, you’ll hear your voiceover playing. Now you can add a finishing touch. Tap on "Sounds" at the bottom of the screen to add background music. Choose a track from TikTok’s library that fits the vibe of your story. After selecting a song, tap the "Volume" button on the right-hand sidebar. This is critical: lower the volume of the "Added sound" WAY down (usually between 5-15%) so it doesn’t overpower your narration. Your "Original sound" should be your voiceover, so keep that volume at 100% or higher.

From there, add your text overlays, create captions, write your description, and you’re ready to post!

Tips for Voiceovers That Actually Get Engagement

Knowing the technical steps is only half the battle. A truly great voiceover is about performance and storytelling. Here’s how to make yours stand out.

1. Write a Script (But Keep It Casual)

You don't need a word-for-word screenplay, but you should have an outline. What is the hook? What are the key points? What is the punchline or conclusion? A script prevents you from rambling and filling your audio with "ums" and "ahs." The trick is to write it in your natural speaking voice. Try reading it aloud once or twice to make sure it doesn't sound like you're reading from a teleprompter. Keep it conversational and authentic.

2. Find a Quiet Space to Record

This sounds obvious, but it’s the most common mistake. Echoes, air conditioners, pets, or street noise can ruin an otherwise perfect voiceover. You don’t need a professional studio - a small room with soft surfaces, like a walk-in closet filled with clothes, works wonders for absorbing sound and preventing echo. Recording in your car (while parked, of course) is another popular creator hack for clear audio.

3. Pace Yourself and Use Vocal Inflection

Don't rush through your story. Speak slightly slower than you normally would and strategically pause to let important points sink in. Monotone delivery is boring. Use your voice to convey emotion - let your excitement, surprise, or humor shine through. Vary your pitch and volume to keep listeners engaged just like you would when telling a story to a friend in person.

4. Use Trending Storytelling Formats

Don’t reinvent the wheel. Leverage popular TikTok formats that are proven to work with voiceovers:

  • Storytime: Narrate a funny, surprising, or dramatic personal experience, using photos as the visuals.
    • Example: "Let me tell you about the wildest client request I ever got..."
  • How-To / Tutorial: Provide value by explaining how to do something, with each photo representing a step in the process.
    • Example: "Here’s how I batch-prep five healthy lunches for the week in under an hour."
  • Behind-the-Scenes: Show the process or transformation of a project, a product, or even a personal goal.
    • Example: "This is what it actually looks like to launch a new product, from initial sketch to final design."

5. Always Add Captions

A huge percentage of users watch TikToks without sound. If you don't use captions, you're losing a massive chunk of your potential audience. Use TikTok’s powerful auto-caption feature to transcribe your voiceover. Tap "Captions" on the editing screen, let it generate the text, and then take a minute to proofread and correct any errors. This makes your content accessible and ensures your message gets across, whether the sound is on or off.

Going Beyond TikTok: Using an External Editor for More Control

While TikTok's built-in tools are great for quick jobs, you might want more control over your audio and visuals. Mobile editing apps like CapCut, InShot, and VN Video Editor are excellent alternatives that offer more sophisticated features.

The benefits of using an external app include:

  • Multi-Track Audio Editing: Easily layer your voiceover, background music, and even sound effects on separate tracks, giving you precise control over the volume of each element.
  • Advanced Audio Cleanup: Many apps include features like background noise reduction to give you cleaner, crisper sound.
  • More Precise Visual Pacing: Get frame-by-frame control over when photos appear and disappear, making it easier to sync your visuals perfectly with your narration.

The workflow is straightforward: import your photos into the app, arrange them, record your voiceover track, mix your audio, and then export the finished video file. Finally, upload that complete video clip directly to TikTok.

Final Thoughts

Turning a simple set of photos into a powerful storytelling asset is one of the most underrated marketing skills on social media today. By adding a clear, confident voiceover, you can not only stop the scroll but also build a genuine community around your brand and ideas. Whether you stick with TikTok’s easy-to-use tools or graduate to an external editor on your phone, the key is to be authentic and focus on providing either entertainment or value with your narrative.

Of course, making great TikTok content is just one piece of the puzzle. Consistently scheduling and publishing that content - not just on TikTok, but across Reels, Shorts, and other platforms - is how you truly grow. We built Postbase because as marketing professionals, we were tired of legacy social media tools that were clumsy, unreliable, and just not built for the modern-day demands of short-form video. Our visual content calendar helps you plan all your amazing multimedia content at a glance, and our rock-solid scheduler was designed from the ground up to handle assets like narrated TikToks and Reels, so you can share your stories everywhere with confidence.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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