How to Add "Visit My Website" on LinkedIn

Your LinkedIn profile is more than a digital resume, it's a powerful engine for driving traffic, generating leads, and building your brand. Adding a clear “Visit My Website” link is one of the easiest and most effective ways to convert profile visitors into website visitors. This guide will show you every single place on LinkedIn where you can add your website link for maximum visibility and impact, from the most obvious spots to a few clever locations you might not have thought of.

Why Your Website Link on LinkedIn Matters So Much

Before jumping into the "how," let's quickly cover the "why." Placing your website link strategically on LinkedIn isn't just about filling in another profile field. It's about creating a direct path for potential clients, employers, partners, and collaborators to engage with you beyond the platform. A well-placed link can:

• Drive Qualified Leads: People viewing your profile are already interested in what you do. Giving them a direct link to your services, products, or portfolio is a low-friction way to move them down the sales funnel.
• Boost Professional Credibility: A professional website, blog, or portfolio validates your expertise. It shows you're serious about your work and gives you a space to provide more detail than a LinkedIn profile allows.
• Own Your Narrative: LinkedIn is rented land. Your website is property you own. Directing traffic there allows you to control the user experience, capture email sign-ups, and tell your brand story on your own terms.

The 3 Key Places to Add a Link on Your Personal Profile

Your personal profile has three primary locations for showcasing your website. To maximize clicks, you should use all three.

1. The Custom "Visit my Website" Button (Your Top Priority)

This is the most visible and effective place to put your website link. A few years ago, LinkedIn added the ability to add a custom button right below your name and headline in your introduction card. It stands out and acts as a direct call-to-action (CTA). If you do only one thing from this guide, do this.

Here's how to set it up:

1. Navigate to your own LinkedIn profile.
2. Click the pencil icon in the top right corner of your introduction card (the section with your name and photo) to go into edit mode.
3. Scroll down to the very bottom of the new window that pops up. You will see a section called “Custom button.”
4. Click the toggle to activate it. You will see a dropdown menu.
5. Select a pre-set CTA that makes the most sense. For most people, this will be “Visit my website,” but you can also choose options like “View my store,” "View my portfolio," or “Visit my blog.”
6. In the “URL” field directly below that, paste the link to your website.
7. Click “Save.”

Once you save, a new, clickable button will appear right at the top of your profile. It's impossible to miss and instantly tells visitors to learn more about you off-platform.

2. The "Contact Info" Section (The Classic Method)

This is the traditional spot for your website link. While the custom button is more prominent, many users will still click "Contact info" reflexively when they want to find your site. It's important to have a link here as well.

To add or edit your website in the contact info section:

1. On your profile page, find the “Contact info” link located just below your connections count and click it.
2. A pop-up window will show your contact details. In the top right corner of this window, click the pencil icon to edit.
3. You'll see a section for “Website.” You can add up to three website links here.
4. Paste your URL into the field.
5. Next to the URL field, there's a dropdown menu for “Website type.” Choose between “Personal,” “Company,” “Blog,” “Portfolio,” or “Other.” This provides context for visitors.
6. Click “Save.”

While this link is less direct than the custom button, it serves as a foundational piece of your profile and is a standard place for people to look for more information.

3. The "Featured" Section (Your Visual Showcase)

The “Featured” section is your personal billboard. It lets you visually highlight posts, articles, newsletters, and external links with large preview images, making it a fantastic way to draw attention to your website. Use this space to direct visitors to your homepage, a specific service page, a lead magnet, or your latest blog post.

Here's how to feature your website:

1. Go to your profile and scroll down until you see the “Featured” section (it’s usually below your “About” section). If you haven't used it before, you may need to click “Add featured” from your dashboard first.
2. Click the plus icon (+) on the right side of the Featured section title.
3. From the dropdown, select “Add a link.”
4. Paste your website URL into the field and click “Add.”
5. LinkedIn will automatically pull in a title, description, and thumbnail image. You can - and absolutely should - edit these to be more compelling. Write a headline that sparks curiosity and a description that explains what the visitor will get when they click. A good call-to-action here works wonders.
6. Once you’re happy with the preview, click “Save.”

This entry will now appear as a large, attractive tile on your profile, inviting clicks far more effectively than a simple text link ever could.

How to Add a Website Link on a LinkedIn Company Page

If you manage a business, your Company Page also needs a clear path to your website. The process is similar to the personal profile but happens in the admin view.

Here's how to add a website for your company:

1. Navigate to your LinkedIn Company Page and make sure you are in Admin view or click "View as admin."
2. Underneath the company name and banner, click the "Edit page" button.
3. A new window will open. Under the “Header” tab, you will find a field for “Website.” Enter your website URL here.
4. To add a custom button (just like on a personal profile), look for the "Button" section. Click the toggle to turn it on.
5. Enter your URL in the “URL” field, and under “Button name,” select a CTA like “Visit website” or "Learn more."
6. Click “Save.” Done!

This ensures that visitors to your company page can easily find their way to your business's central hub online.

Beyond the Profile: 4 More Ways to Share Your Website on LinkedIn

Your profile is just the beginning. To truly leverage LinkedIn for traffic, integrate your link into your regular activity on the platform.

1. Share Links Directly in Posts (and the First Comment)

The most straightforward method is sharing your link in your content. You can write a post that provides value and then includes a link to your website for more information, whether it’s a blog post, a new tool, or a product page. Anecdotally, some creators find that putting the link in the first comment rather than the post body improves the post's reach in the algorithm. Test both approaches and see what works best for your audience.

2. Use Your Cover Photo as a Visual Cue

Your LinkedIn cover photo is a large piece of visual real estate. You can use a free tool like Canva to design a banner that not only represents your brand but also includes your website URL as text. For extra visual guidance, consider subtle design elements like arrows or icons that point down toward your custom "Visit My Website" button. This reinforces the action you want visitors to take.

3. Add Links to Your "Experience" Section

Don't let your "Experience" section be just a wall of text. For each relevant role, you can add rich media, including links to projects, case studies, or company websites. This is perfect for freelancers, consultants, and anyone whose work is project-based. Just go to edit a specific role in your experience and look for the option to “Add media.” You can link directly to work samples hosted on your website, providing tangible proof of your skills.

4. Include a Link in Your Article Signature

If you publish articles on LinkedIn, you have a golden opportunity to drive traffic. At the end of every article, include a brief author bio and a clear call-to-action with a link. Phrase it as a helpful next step. For example: "Enjoyed this article? Get more marketing tips weekly on my website at [YourWebsiteLink]." Readers who just got value from your writing are highly likely to click.

Final Thoughts

Optimizing your LinkedIn presence is an ongoing process, but adding a "Visit my Website" link is a quick win with a big payoff. By using the custom button, the contact info section, and a visually engaging Featured item, you create multiple, obvious pathways for interested leads to find and connect with you on your own turf.

Once you've set up your profile to generate consistent clicks, keeping a steady stream of engaging content on LinkedIn and your other channels is the next step. We built Postbase because we knew there had to be a simpler, more modern way to manage everything. It's designed to make planning and scheduling content across all your platforms feel effortless, especially for video-heavy formats like Reels and Shorts, so you can lock in your content calendar and focus on what comes next.