How to Add Videos to Facebook Highlights

You’ve got a killer video for your Facebook Story, but you hate the idea of it disappearing into the ether after 24 hours. That hard-earned engagement, that perfect take, that valuable piece of content - all gone in a flash. Facebook Highlights give you a way to save and showcase your best video story content right on your profile, long after the initial 24-hour window closes. This guide walks you through exactly how to add your videos to Highlights, turning your ephemeral content into permanent profile assets.

Understanding Facebook Highlights: Your Profile's Permanent Showcase

Before we get into the nuts and bolts, let's quickly talk about what Facebook Highlights are and why they are such a powerful tool for brands, creators, and anyone looking to build a presence on the platform. Think of them as the "greatest hits" collection for your Facebook Stories. They are curated albums of your past Stories that live directly on your profile page, just below your bio and introductory information. Unlike regular Stories that vanish, Highlights are permanent until you decide to delete them.

So, why should you spend time on them? Here's the deal:

• Extend the Life of Your Best Content: Video content takes time and effort to create. Highlights give your most engaging, valuable, or popular video Stories a second life, allowing them to be discovered by new followers for months or even years to come.
• Build a Strong First Impression: When someone new visits your profile, Highlights are one of the first things they see. You can use them strategically to introduce who you are, what you offer, and why people should follow you. Think of it as an interactive "About Us" section.
• Organize and Educate Your Audience: You can create different Highlight albums for different topics. A business might have Highlights for "Products," "FAQs," "Team," and "Testimonials." A creator might have them for "Travel," "Tutorials," or "Q&,As." This makes it easy for visitors to find the exact information they’re looking for.
• Showcase Your Brand in Action: Nothing tells a story like video. Use Highlights to show off behind-the-scenes footage, product demos, event coverage, or customer success stories. It adds a dynamic, personal layer to your profile that static images can't match.

In short, Highlights transform your profile from a simple feed of posts into a well-organized landing page for your brand or personal presence.

The Critical Detail: How Adding Videos to Highlights *Actually* Works

Here’s the most important thing to understand before you proceed: You cannot upload a video from your phone's camera roll directly to a Facebook Highlight.

This is a common point of confusion. A Highlight is a collection of *Stories*. Therefore, to get a video into a Highlight, it must first exist as a Facebook Story. You have two primary ways to do this: you can add a video to a Highlight while it’s still live in your Story, or you can add a video from your Story Archive after it has expired. We’ll cover both methods step-by-step.

Method 1: Adding a Video to a Highlight While Your Story is Still Live

This method is perfect for when you post a video to your Story and immediately know it's a keeper. You see the engagement rolling in and decide you want to feature it permanently on your profile right away. The process is simple and takes just a few seconds.

Here’s how to do it:

1. Post Your Video Story: First, create and post the video to your Facebook Story as you normally would.
2. View Your Live Story: Once it's live, tap on your profile picture from the Facebook news feed or your profile to view your active Story.
3. Find the Highlight Icon: As your video clip plays, look at the icons at the bottom of the screen. You should see a "Highlight" icon, which usually looks like a star inside a circle.
4. Tap the "Highlight" Icon: This opens up the Highlight menu. You will see two options: add the video to an existing Highlight collection or create a new one.
5. Choose Your Destination:
   • To create a new Highlight: Tap the "+ New" button. You’ll be prompted to give your new Highlight collection a title (e.g., "Tutorials," "Behind the Scenes"). After giving it a name, tap "Add." Your video will be saved to this new Highlight on your profile.
   • To add to an existing Highlight: Simply tap the name of the Highlight collection you want to add the video to. Facebook will automatically add the new clip to that collection.

That's it. Your video is now saved and will be visible on your profile for as long as you keep the Highlight active.

Method 2: Adding an Old Video from Your Story Archive

This is the more common method, especially for marketers and content creators who are strategically building out their profile's look and feel. Maybe you posted a great video last month and now realize it would be perfect for a new "Testimonials" Highlight. The Story Archive is your treasure chest of past content, and you can pull from it at any time.

To access the archive, you just need to have the Story Archive feature enabled in your Facebook Story settings. It's usually on by default.

How to find and add a video from your archive:

1. Go to Your Facebook Profile: Open the Facebook app and navigate to your personal profile or business Page.
2. Access Your Settings/Tools:
   • On a personal profile, tap the three-dot button (...) below your name.
   • On a business Page, you may need to tap "More" and then find the archive options.
3. Select "Archive": From the menu that appears, tap on "Archive."
4. Go to the "Story Archive": At the top of the next screen, you should see "Story Archive." If you're on a different archive (like the "Trash"), just tap to switch over to the story archive.
5. Find Your Video: Scroll through your history of posted Stories. They are organized by date, making it easy to find older content. Tap on the video Story that you want to add to a Highlight.
6. Highlight the Archived Story: When the video opens in full-screen view, you’ll see the same "Highlight" icon (the star in a circle) in the bottom right corner, just like with a live story.
7. Add to a New or Existing Highlight: Tap the icon and follow the exact same steps as before. You can either tap "+ New" to create and name a new collection or select an existing one to add your video clip.

Using the archive is fantastic because it allows you to be much more deliberate about the stories you want to feature on your profile without having to decide in the moment.

Pro Tips: Creating Video Highlights That Actually Get Watched

Knowing how to add videos is just the first step. Creating Highlights that people actually want to tap through requires a little bit of strategy. Here are some actionable tips to level up your Facebook Highlights.

Organize Your Highlights by Theme

Don't just create a random "Highlights" dumping ground. Think strategically about what a first-time visitor to your profile would want to know. Group your videos into logical, titled collections.
Examples for Businesses: "About Us," "Services," "Our Process," "FAQs," "Customer Raves"
Examples for Creators: "Travel '24," "Recipe Fails," "My Gear," "Editing Tips," "AMA Sessions"

Create On-Brand Custom Covers

By default, Facebook uses the first frame of a story as the Highlight cover. This often results in a blurry, unprofessional-looking collection of random images on your profile. Instead, create simple, graphics-based covers that signal what each Highlight is about.

• Use a free tool like Canva to design 1080x1920px covers.
• Incorporate your brand colors, fonts, and logo or use consistent iconography.
• To add a custom cover, simply upload the image to your Story first, add it to the corresponding Highlight, and then go into the Highlight's settings to set it as the cover image. You can then delete the cover image from the Highlight reel itself so it doesn't appear when people watch.

Keep Your Videos Short and to the Point

Remember, each clip in your Highlight reel comes from a Story segment, which is fairly short (typically around 15-20 seconds). While you can string many together, people are more likely to watch if the content is fast-paced and gets to the point. Edit your videos into compelling, bite-sized clips before you ever post them to your Story. No one wants to tap through minutes of rambling video.

Tell a Cohesive Story Within Each Highlight

Each Highlight collection shouldn't just be a folder of related videos, it should tell a story with a beginning, middle, and end. For a "New Product" Highlight, you might structure it this way:

1. Clip 1: Teaser video building hype.
2. Clips 2-3: Close-ups of product features.
3. Clip 4: A short demo of the product in action.
4. Clip 5: A clip of a user testimonial.
5. Clip 6: A final call-to-action video telling people where to buy.

This narrative approach makes your Highlights far more engaging and effective.

Don't Be Afraid to Audit and Refresh

Your Highlights are a dynamic part of your profile, not a static monument. At least once a quarter, review your Highlights to make sure the information is still relevant. Remove outdated sale promotions, update your "Team" Highlight if there have been staff changes, and archive any collections that no longer align with your core goals. Keeping them fresh shows visitors that your profile is active and well-maintained.

Final Thoughts

Adding videos to your Facebook Highlights is a straightforward process once you understand the core rule: everything must pass through Stories first. By using your live Stories or digging into your archive, you can curate impressive collections that add immense value to your profile, make an excellent first impression, and breathe permanent life into your best-performing video content.

Of course, building great Highlights begins with consistently creating great video for your Stories. To handle the chaos of planning and posting all of your content across different platforms, we built Postbase. We designed it from the ground up for modern social media, focusing on short-form video formats like Stories and Reels. You can use our visual calendar to plan all your video content in one place, ensuring you always have a steady stream of material ready to transform into your next standout Highlight.