How to Add a User to a TikTok Business Account

Growing your brand on TikTok eventually means you can't do it all alone. Adding team members, freelancers, or an agency to help manage your account is a natural step, but passing around your master password isn't secure or efficient. This guide will walk you through exactly how to add a user to a TikTok Business Account the right way using the TikTok Business Center, so you can collaborate safely and effectively.

Why Add Other Users to Your TikTok Business Account?

Working from a single login might seem simple at first, but it quickly becomes a bottleneck and a major security risk as your team grows. Bringing collaborators into your TikTok Business Center offers several powerful advantages:

• Improved Security: No more sharing your primary login details. By assigning specific roles, you control exactly who can do what, and you can revoke access instantly without changing your own password and logging everyone out.
• Clear Delegation of Tasks: You can assign a specific person to manage comments, another to run ad campaigns, and an analyst to pull reports - all with permissions that match their responsibilities. This creates clear ownership and prevents people from accidentally stepping on each other's toes.
• Scalable Collaboration: Whether you're adding your first virtual assistant or onboarding an entire marketing agency, the Business Center allows your team to expand seamlessly. Everyone gets the access they need to do their job without compromising the security of your account.
• Centralized Asset Management: Your Business Center holds more than just your TikTok profile. You can also manage your Ad Accounts and Catalogs from one place, giving specific team members access only to the assets they need to work on.

First, Understand TikTok Business Account User Roles

Before you send out any invitations, it's important to understand the different levels of access you can grant. Giving someone "Admin" when they only need to view analytics could lead to accidental changes to campaigns or account settings. TikTok's user roles are designed to prevent this by following the principle of least privilege - only giving users the permissions they absolutely need.

Here are the primary roles available within the TikTok Business Center:

Admin

Admins are the keepers of the kingdom. They have the highest level of access and can control everything a Business Center can do. Only grant this role to trusted individuals who are responsible for managing the entire operation.

• Full control over the Business Center settings.
• Can add, remove, and manage permissions for all other users (including other Admins).
• Can add and remove assets like ad accounts and TikTok profiles.
• Complete access to all financial tools, including payment methods.

Who should be an Admin? Business owners, lead marketing managers, or senior agency contacts.

Operator

Operators are the doers. They are given access to specific assets (like your TikTok Ad Account) and can manage day-to-day operations within them. They can't, however, change settings for the Business Center itself or manage other users.

• Can work within the assets assigned to them.
• For an Ad Account, they can set up campaigns, manage creative assets, and review performance reports.
• They cannot add or remove users or manage payment information.

Who should be an Operator? Social media managers, campaign managers, or team members responsible for executing ad strategies.

Standard (Previously known as "Ad Manager")

Think of this role as similar to an Operator. Users with this level can access and edit the advertising accounts you grant permission to. This role doesn't have permissions to make changes at the top Business Center level so you can be sure you're keeping access siloed to on-page TikTok advertisements - nothing else.

• Manage ad campaigns for a dedicated ad account within Business Center for Advertisers or direct through the promotion button on your TikTok profile Page for on-page posts only.
• They cannot add or remove users.

Who could use the Standard/Ad Manager role? Digital marketing managers or ad copywriters on the team.

Analyst

Analysts have read-only access. They can view the performance data and reports for the assets they're assigned to, but they can't make any changes. This is the perfect role for stakeholders who need to see how things are going without having the ability to edit campaigns or settings.

• View performance dashboards, download reports, and look at campaign setups.
• They cannot create or edit any campaigns, adjust budgets, or change any settings.

Who should be an Analyst? Stakeholders, clients who just want to check in on progress, or team members purely responsible for preparing performance summaries.

Finance

The Finance role is specifically for managing the money. This focused permission level gives someone control over payment methods and billing information without granting them access to campaigns or other Business Center settings.

• Can view, add, and edit credit card information and other payment methods.
• Can view and download invoices, payment records, and transaction history.
• Cannot manage users, campaigns, or other assets.

Who should be in a Finance role? Someone from your accounting department or an office manager responsible for handling payments.

How to Add a User to a TikTok Business Account: Step-by-Step

Ready to go? Once you've decided on the right permission level for your new team member, the process of inviting them only takes a couple of minutes. Just follow these steps:

1. Log in to Your TikTok Business Center Start by heading to a web browser and navigating to the TikTok Business Center login page. Enter your credentials to access your dashboard. Your Business Center is the central hub for managing all your business assets and team members.
2. Navigate to the "Users" Section Once you are on the dashboard, look at the left-hand navigation menu. Under the "Users" heading, click on "Members." This will take you to a page listing everyone who currently has access to your Business Center.
3. Invite a New Member On the Members page, you'll see a prominent blue button labeled "+ Invite Member." Click this button to open the invitation pop-up window where you'll configure access for your new user.
4. Enter Their Email Address In the "Email Address" field, type in the email of the person you want to invite. It's a good practice to use their professional business email rather than a personal one. You can invite multiple people at once by separating their email addresses with a comma.
5. Set Their Business Center Permissions This is where you'll assign the primary role you decided on earlier. Under "Set Access," you'll see the option to assign their permission level for the overall Business Center. Choose from "Admin" or "Analytics-Only." This sets their base permission. Remember, "Admin" gives full control.
6. Assign Access to Specific Assets Next, you’ll grant access to the specific Ad Accounts or other assets they'll be working on. You'll see a list of your available assets. Select the checkbox next to the asset you want them to access (e.g., your primary TikTok Ad Account titled, "My Brands Ad Account"). Then, on the same line, assign another role (Operator, Analyst, Finance) that is specific to that asset. This two-layer permission system gives you granular control.
7. For example, you could give someone *Analytics-Only* permissions at the Business Center level but *Operator* permissions for a specific Ad Account, allowing them to run campaigns only in that account.
9. Send the Invitation Once you’ve configured their permissions, double-check everything to make sure it's correct. When you're ready, click the "Confirm" button at the bottom of the window to send the invitation. The user will now appear in your Members list with a "Pending" status.

What Your New User Needs to Do

After you send the invite, the new user will receive an email from TikTok. They must click the link in that email to accept the invitation and either create a new TikTok For Business account or log in with an existing one. Once they successfully log in, their status will switch from "Pending" to "Active" in your Members list, and they'll have the access you assigned.

How to Manage or Remove a User

People's roles change, and sometimes you need to update or remove access. TikTok makes this straightforward.

To Edit a User's Role Permissions:

1. Navigate back to the Users >, Members page in your Business Center.
2. Click on the name of the user whose permissions you want to change.
3. This will open a panel where you can modify their role for the Business Center and for each assigned asset.
4. Make your changes and click "Confirm."

To Delete/Revoke a User's Access:

1. From the Members list, find the user you want to remove.
2. Click the trash can icon located on the far right of their name row.
3. A confirmation screen will appear. Confirm that you want to remove them, and their access will be instantly revoked.

Final Thoughts

Properly managing your TikTok team through the Business Center is more than just a convenience, it's a fundamental part of scaling your presence securely and efficiently. By leveraging user roles and controlled asset access, you can build a collaborative workflow where everyone has just what they need to contribute to your brand's growth, without putting your account at risk.

As you add more people to your team, keeping everyone's content calendar, tasks, and communications organized becomes the next challenge. We built Postbase to fix this chaotic reality. We integrate features like a centralized inbox for all your comments and DMs, where you can assign conversations to teammates, ensuring nothing slips through the cracks. It turns collaborative social media management from a complex juggle into a simple, streamlined process, all in one place.