Adding to your Facebook Story is simple, but creating one that captures attention and keeps people tapping through is where the real power lies. This guide will walk you through everything, starting with the absolute basics of posting a photo or video and then moving into the advanced creative tools and strategies that help your Stories stand out. We'll cover everything from interactive stickers and layout options to pro-level tips for building a memorable brand presence.
The Absolute Basics: Posting Your First Facebook Story
If you're completely new to Facebook Stories, let's start at square one. The process is designed to be quick and intuitive, allowing you to share a moment in just a few taps. Stories are only visible for 24 hours, making them perfect for casual, in-the-moment updates.
Here's how to post a basic photo or video Story from your mobile device:
- Open the Facebook app and look at the top of your Feed. You'll see a row of Stories from your friends and pages you follow.
- Tap on the "Create story" panel, which has your profile picture and a plus (+) icon.
- Your phone's camera roll will open. You can either select a photo or video you've already taken or tap the camera icon to capture something new.
- Once you've selected or captured your content, you'll be taken to the editing screen. For now, you can ignore the creative tools on the right and left.
- Simply tap the blue "Share" button in the bottom right corner. That's it! Your Story is now live for your audience to see.
Level Up Your Story: Using All the Creative Tools
Posting a plain photo is fine, but the real fun begins when you start using Facebook's built-in creative features. These tools are what transform a simple image or video into an engaging piece of content. Let's break down the most useful options you'll see on the editing screen.
Stickers That Spark Engagement
On the right-hand editing menu, tap the sticker icon (it looks like a square smiley face). This opens a massive library of features designed to make your Story more interactive.
- Music: Add a soundtrack to your Story. You can search for almost any song, select the exact clip you want to use, and choose how the lyrics or album art appear on screen. This is one of the easiest ways to add personality and professional polish.
- Polls: Ask your audience a question with two customizable options. Viewers simply tap to vote, and you can see the results in real-time. This is an incredible tool for gathering feedback or just having fun.
- Quizzes: Create a multiple-choice quiz question. You'll set the correct answer, and viewers will be told immediately if they chose correctly. It's a great way to educate or entertain your followers.
- Questions: Use the "Ask me a question" sticker to invite direct responses from your audience. You can then share your favorite replies to your future Stories.
- GIFs: Search GIPHY's entire library of animated GIFs to add humor, emotion, or visual flair to any post.
- Location: Tag your current location (e.g., a city, restaurant, or business). People who view your story can tap the tag to learn more about that place.
- Mentions (@): Tag another Facebook friend or Page in your Story. They will receive a notification, and if their settings allow, they can reshare your Story to their own. This is a powerful way to collaborate or give a shout-out.
Text, Drawing, and Effects
Beyond stickers, you have a solid set of design tools to customize the look and feel of your Story.
- Text (Aa): To add text, tap the "Aa" icon. You can type your message, then change the font, color, background, and alignment. You can also pinch and drag to resize and reposition your text anywhere on the screen.
- Draw (Doodle Icon): Feel like a true artist by using the draw tool. Select from different pen types, colors, and brush sizes to doodle, write, or highlight parts of your image. There's also an eraser if you make a mistake.
- Effects (Star Wand Icon): This is where you'll find filters and augmented reality (AR) effects. Swipe through the options at the bottom of the screen to add everything from simple color corrections to interactive face filters and animated backgrounds.
Different Types of Stories You Can Create
Your Facebook Story doesn’t have to be just a standard photo or video. The platform offers several dedicated formats to help you share different kinds of content more effectively.
How to Create a Text Story
Sometimes you just want to share a thought or an announcement without an image. Text Stories are perfect for this.
- From the "Create story" screen, select the "Text" option.
- Type your message. Facebook will automatically select a colorful gradient background.
- You can tap the background to cycle through different preset designs, change the font, and adjust the text as needed.
- Share it just like any other Story.
How to Use Layout or Boomerang Mode
These camera modes, popular on Instagram, are also built into Facebook Stories.
- Layout Mode: When you're in the camera view (not your camera roll), look for the "Layout" option. This allows you to create a collage by taking several different photos that are then arranged in a grid within a single Story slide.
- Boomerang Mode: This mode captures a short burst of photos and stitches them together into a mini-video that loops forward and backward. It’s perfect for adding life and motion to a simple action.
How to Share Other Content to Your Story
One of the best uses of Stories is to amplify other content. You can share posts from your own Facebook Feed or other people's content directly to your Story.
To share a Facebook Feed post (yours or someone else's):
- Find the post in the Facebook Feed that you want to share.
- Tap the "Share" button located below the post.
- A menu will pop up. Select "Share to your story."
- This will open the Story editor with a stylized version of the post embedded. You can add your own comments, stickers, GIFs, or questions on top of it. Viewers can tap the post within your Story to be taken directly to the original. This is a fantastic way to drive traffic to an important update.
You can also share links from your mobile browser. When you find an article you want to share, tap the share option in your browser menu and choose the Facebook app. It will often give you an option to share it directly to your Story, embedding a clickable link sticker automatically.
Manage Your Story Settings and Privacy
You have full control over who sees your Stories and how they can interact with them. It’s important to know where these settings are so you can adjust them to fit your comfort level.
Editing Your Story Privacy
By default, your Story audience is often set to "Friends." You can change this for a single Story beat before you post it, or you can change the default for all future Stories.
- On the Story editor screen, before you share, look for the "Privacy" button in the bottom left corner.
- Tapping this lets you select your audience:
- Public: Anyone on or off Facebook can see your Story. Ideal for brands and public figures.
- Friends: Only your Facebook friends can see it.
- Custom: You can create a specific list of friends who are allowed to see your Story or a list of friends to hide it from.
To change your default Story privacy, go to your Facebook app's settings, find the "Stories" section, and enter "Story Privacy."
Controlling Sharing and Archiving
In the same "Stories" settings menu, you'll find other useful controls:
- Sharing Options: Here, you can decide if you want to allow others to share your public stories to their own stories. For brands, leaving this on is almost always a good idea, as it encourages organic reach.
- Story Archive: Stories are automatically saved to a private archive after 24 hours. No one else can see them, so this is just for your memories. You can turn this off if you prefer not to save your past Stories.
Pro Tips for Highly Engaging Facebook Stories
Knowing how to use the tools is one thing. Knowing why and when to use them is what elevates your content from standard to superb.
- Tell a Mini-Story: Don't just post a single, random image. Use 3-5 Story slides to create a simple narrative with a beginning, middle, and end. For example, show the ingredients (beginning), the cooking process (middle), and the final plated meal (end). This structure keeps people tapping to see what happens next.
- Always Use Interactive Stickers: Make it a rule to include a poll, quiz, question, or slider in at least one slide of every Story. These stickers are algorithm goldmines because they signal to Facebook that your content is generating active engagement, not just passive views.
- Mix Up Your Media: Alternate between static images, videos, Boomerangs, and text-only slides. This variety keeps the viewing experience fresh and prevents your audience from getting bored and swiping away.
- Show the Behind-the-Scenes: Stories are expected to be less polished than the permanent content on your profile. Use this to your advantage! Show the messy, unedited, human side of your business or life. People connect with authenticity.
- Add Closed Captions to Videos: Most people watch Stories with the sound off. If you're talking in a video, always use the "Captions" sticker to automatically generate text. This makes your content accessible and ensures your message lands whether the audio is on or not.
Final Thoughts
Facebook Stories have evolved from a simple way to share quick updates into a powerful and dynamic content format. By moving beyond basic posts and using interactive stickers, varied media, and thoughtful storytelling, you can create engaging experiences that connect with your audience and keep them coming back for more.
Mastering this kind of dynamic content creation is one thing, planning and scheduling it consistently is another. While building features in our own marketing stacks, we got endlessly frustrated with tools that were built for a 2010 social media world and treated modern formats like Stories and Reels as an afterthought. We built Postbase because we believe your social media tool should be designed for how social media actually works today - visual, video-first, and multi-platform. Our visual calendar helps you plan all your content in one place, so you can focus on creativity, not chaos.
Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.