How to Add a TikTok Shop Link to a Video

Turning your TikTok views into real sales is no longer a wish - it's a reality, and product-tagged videos are the most direct way to get there. Linking a product directly from your TikTok Shop to a video creates a seamless shopping experience for your followers, and this guide will show you exactly how to do it. We’ll walk through the simple, step-by-step process for both sellers and affiliates, along with practical tips to make your shoppable videos stand out.

Who Can Add a TikTok Shop Link to a Video?

Before diving into the steps, it’s important to know who has access to this game-changing feature. The ability to tag products in videos isn’t available to everyone, it’s specifically for those participating in the TikTok Shop ecosystem. This generally falls into two main categories:

• TikTok Shop Sellers: These are the store owners. If you run your own brand, create your own products, or have a business that you've officially registered through the TikTok Shop Seller Center, this is you. You have direct control over your inventory, pricing, and fulfillment and can link to any product in your own shop.
• TikTok Shop Affiliates (or Creators): These are content creators who promote products from other sellers in exchange for a commission. You don't manage any inventory or shipping. Instead, you apply to become a TikTok Shop Creator, find products you love from the marketplace, add them to your public "product showcase," and earn money when your followers purchase through your unique affiliate link in your videos.

Whether you're selling your own goods or promoting for others, the goal is the same: making it incredibly easy for someone to see a product in your video and immediately tap a link to buy it.

Setting Yourself Up: What You Need First

Jumping straight to tagging products without the right foundation can lead to missed opportunities. A little prep work goes a long way in making sure your shoppable videos actually get clicks and convert into sales.

For TikTok Shop Sellers

If you're a seller, your success depends on how appealing your shop is. The video is the advertisement, but the product page is where the sale happens.

• Have an Active and Approved TikTok Shop: This might seem obvious, but your shop needs to be fully set up, registered, and approved by TikTok. If you're still in the approval process, you'll need to wait before you can link products.
• Optimize Your Product Listings: Don't just upload a product, sell it! Before you even think about making a video, make sure your product listings are top-notch. This means high-quality images from multiple angles, a clear and descriptive product title, a detailed description that answers potential questions, and accurate inventory and shipping information. A weak product page is the fastest way to lose a sale.

For TikTok Shop Affiliates

As a creator, your job is to be the trusted-but-entertaining guide for products you believe in. Your setup process is all about access and curation.

• Meet the Creator Requirements: TikTok has specific eligibility requirements for its affiliate program, which often include a minimum number of followers (typically over 5,000, but this can vary by region), being at least 18 years old, and having an active account in good standing. Check the TikTok Shop Creator Center for the most current rules.
• Curate Your Product Showcase: Before you can link to a product in a video, you must add them to your public "product showcase." Your showcase is the public-facing collection of items you’re promoting, which appears as a shopping bag tab on your profile. Browse the affiliate marketplace, find products from sellers that align with your niche and audience, and add them to your showcase. This is your personal catalog to pull from when creating content.

Step-by-Step: Adding Your Product Link to a TikTok Video

Once you’re set up as either a seller or an officially-approved affiliate, the process of tagging a product in a video is refreshingly simple and integrated directly into the normal posting workflow. The steps are nearly identical for both roles.

Here’s the breakdown:

1. Create Your Video

Start by either recording a new video directly in the TikTok app or uploading a pre-edited clip from your camera roll. Proceed through the editing process as you normally would - adding sounds, effects, text overlays, and anything else that fits your creative style.

2. Navigate to the Post Screen

After you’ve finished editing your video, tap "Next." This takes you to the final posting screen where you write your caption, add hashtags, and configure your post settings.

3. Find and Tap "Add Link"

Look for the "Add Link" button on the posting screen. It's usually located near the options for tagging people and adding a location. A menu will pop up with different link options.

4. Select "Product"

From the menu, choose the "Product" option. This will open a window connected to your TikTok Shop inventory (if you’re a seller) or your curated product showcase (if you’re an affiliate).

5. Choose Your Product

Scroll through your list of available products and select the specific item (or items, as you can often tag more than one) that you featured in the video. If you’re a seller with hundreds of products, using the search bar here will save you a lot of time.

For Sellers: You'll see the products from your Seller Center.

For Affiliates: You'll see the products you've already added to your showcase. If the product you want to tag isn't there, you need to go back and add it to your showcase first.

6. Edit the Product Link Name

Once you select a product, TikTok gives you the chance to edit the link's name that will appear on your video. This is a small but powerful feature. The default is often the full, clunky product title. Change it to something short, clear, and enticing.

• Boring default: "Portable Rechargeable Electric Carving Tool Set"
• Better custom name: "My Fave Craft Tool ✨" or "The Viral Engraver Pen"

After customizing the name, tap the "Add" button.

7. Finish and Post Your Video

You’ll be sent back to the post screen, where you'll now see the product link you just added. Finish writing your caption, add relevant hashtags (like #tiktokshop, #tiktokmademebuyit, #shop), and hit "Post."

That's it! Once your video goes live, it will feature an interactive link, often marked with a small orange shopping cart icon just above your username. When viewers tap it, a product card slides up from the bottom of the screen, allowing them to view details and check out without ever leaving the app.

Best Practices for Shoppable Videos That Actually Convert

Just adding a link isn't enough. The success of your shoppable content depends on how well you integrate the product into a genuinely engaging video. Here’s how to do it right.

Make the Product the Hero

Your video should revolve around the product in a natural way. Don't just flash it on screen for two seconds. Unbox it. Demonstrate how it works. Show a before-and-after. Solve a common problem with it. If it's a piece of clothing, style it in three different ways. If it's a kitchen gadget, make a recipe with it. Show, don't just tell.

Use a Clear Verbal Call-to-Action (CTA)

People often watch TikToks with the sound on, so use your voice! While on camera, explicitly tell your viewers where to find the link. Saying something as simple as, “I’ve linked the exact Stanley cup I’m using here - just tap the orange shopping link on the screen to check it out,” can dramatically increase your click-through rate. It removes any guesswork and guides your follower’s attention.

Add On-Screen Cues

Combine your verbal CTA with a visual one. Use TikTok's native text editor to add an arrow or a short phrase like "Shop Here!" pointed directly at the product link. In a fast-paced "For You Page" feed, these little cues help grab attention and immediately communicate that the video is shoppable.

Stay Authentic to Your Style

The beauty of TikTok e-commerce is its authenticity. Your followers follow you for a reason. A hard-sell video that feels like a traditional commercial will likely fall flat. Instead, seamlessly weave the product into the content you're already known for. If you do comedy skits, make the product a prop. If you're a lifestyle creator, show how the product fits into your daily routine. Don't change your personality for a product, find products that fit your personality.

Pin Your Best-Performing Shoppable Videos

Got a video that’s taking off and driving a lot of sales? Pin it to the top of your profile! This ensures it’s one of the first things new visitors to your page see, giving it a longer lifespan and continuing to generate commissions or sales long after its initial viral moment.

Final Thoughts

Connecting a TikTok Shop link to your video is a remarkably direct way to bridge the gap between content and commerce. By showcasing products authentically and making them instantly shoppable, both sellers and creators can build a powerful new revenue stream directly within the platform. The key is to blend seamless technical execution with creative, value-driven content.

As your content calendar fills up with standard videos, shoppable posts, and LIVEs, keeping everything organized can become a big undertaking. At Postbase, our goal is to simplify that process. We built Postbase with a visual calendar that helps us plan and see our entire content strategy across all platforms, including TikTok, at a glance. It’s perfect for spotting gaps and making sure we're getting a healthy mix of content out without ever having to touch a complicated spreadsheet.