How to Add a TikTok Shop Link

Adding a clickable shop link to your TikTok profile can transform your account from a creative outlet into a powerful sales channel. This guide walks you through the exact steps for three different scenarios: setting up your own direct TikTok Shop, earning commissions as an affiliate, and strategically using the classic link in bio to drive traffic anywhere you want.

Understanding Why a TikTok Shop Link Matters

Before we get into the "how," let's quickly cover the "why." TikTok is no longer just for dance challenges and trending sounds, it has matured into a full-fledged search engine and e-commerce platform. Users discover new products, vet brands, and make purchasing decisions directly within the app. By integrating a shop link, you are meeting your audience where they are and removing friction from the buying process. A single viral video showcasing a product can lead to thousands of direct sales without ever asking your audience to leave the app. Whether you're a brand, a creator, or a marketer, mastering social commerce on TikTok is fundamental to growth.

There are three primary ways to feature a shop link on your profile, each designed for a different type of user. We'll cover them all in detail:

• For Sellers: Setting up an official TikTok Shop to sell your own products directly.
• For Creators: Joining the TikTok Shop Affiliate program to earn commissions promoting other brands' products.
• For Everyone: Using the website field in your profile (the "link in bio") to direct traffic to an external store or website.

Method 1: For Sellers - Setting Up Your Official TikTok Shop

This method is for brands, makers, and entrepreneurs who have their own products to sell. Setting up an official TikTok Shop adds a dedicated "shop" tab to your profile and allows you to tag your products directly in videos and LIVE streams, creating a seamless shopping experience for your followers.

Step 1: Check Your Eligibility

TikTok is protective of its e-commerce ecosystem, so there are a few boxes you need to tick. While specific requirements can vary by region (currently available in the US, UK, and parts of Southeast Asia), you generally need to:

• Be located in a region where TikTok Shop is available.
• Provide legal business documentation (like an EIN or other business registration). Sole proprietors are often accepted.
• Offer products that fall within TikTok's supported categories and comply with their policies.

Step 2: Register on the TikTok Seller Center

Your journey begins not in the app, but on the web. Go to the TikTok Seller Center website for your region and sign up. You’ll be asked to provide basic information, including your business type, business contact information, and desired shop name.

Next, you’ll proceed to the verification stage. This is where you'll upload your business or personal identification documents. The verification process can take a few days, so be patient. TikTok will review your submission to confirm you're a legitimate business.

Step 3: Add Your Products

Once your account is approved, it’s time to fill your virtual shelves. Inside the Seller Center dashboard, navigate to the "Products" section and select "Add New Product." You'll need to provide:

• Product Name: Clear, concise, and descriptive.
• Category: Choose the best fit from the dropdown menu.
• Images/Videos: This is a highly visual platform. Use high-quality, authentic-looking images and even short product videos. Show your product from multiple angles and in use.
• Description: Detail what makes your product great, its features, and its benefits. Use short paragraphs and bullet points for readability.
• Variations: Add different sizes, colors, or materials if applicable.
• Price &, Inventory: Set your price and indicate how many units you have in stock.
• Shipping Information: Define weight, dimensions, and shipping options.

Step 4: Link Your TikTok Account to Your Shop

This is the final, essential step to make your shop visible. In the Seller Center dashboard, find the settings to link your official TikTok account. You’ll be prompted to log in to your TikTok account to authorize the connection. Once linked, a shopping cart tab will automatically appear on your TikTok profile page, showcasing all the products you’ve listed.

With your Shop live, you can now tag products directly when you upload a video. Simply tap "Add Link" during the upload process, choose "Product," and select the item from your shop. A little yellow shopping cart will appear on your video, allowing viewers to tap and purchase instantly.

Method 2: For Creators - Earning Through TikTok Shop Affiliate

Don't have your own products to sell? No problem. The TikTok Shop affiliate program allows creators to earn a commission by promoting products from brands that are already on TikTok Shop. Your followers get product recommendations they trust, and you get paid for driving sales.

Step 1: Meet the Affiliate Requirements

To join the program, you typically need to:

• Have at least 5,000 followers. (This is a common threshold but can vary.)
• Be over 18 years old.
• Have an active account with recent posts.

Step 2: Sign Up Through the TikTok App

If you meet the criteria, joining is simple. Here’s how you find it:

1. Go to your profile and tap the three lines in the top-right corner to open Settings and privacy.
2. Select Creator tools.
3. Under the "Monetization" section, you should see an option for TikTok Shop for Creator. Tap it and follow the on-screen instructions to apply.

Approval is usually quick if you meet the automatic eligibility requirements. Once you’re in, you gain access to the Product Marketplace.

Step 3: Find and Add Products to Your Showcase

The Product Marketplace is where you find all the products available for affiliate promotion. You can search by category, product name, or a brand's shop. Pay attention to the commission rate offered for each product. When you find a product you love and believe your audience will too, you can request a free sample from the brand or add it directly to your profile's Showcase.

Your Showcase acts as your personal curated shop. It appears as a shopping bag icon on your profile, and anyone who visits can browse and buy the items you recommend.

Step 4: Add Affiliate Links to Your Videos and LIVEs

Making money as an affiliate is all about featuring the products in your content. Here’s how:

• For Feed Videos: As you prepare to post a new video, tap "Add Link" just like a TikTok Seller would. Instead of your own items, you’ll select a product from your affiliate showcase. The product will be tagged with a small shopping link.
• For LIVE streams: LIVEs are an excellent way to sell because they feel personal and interactive. Before or during your stream, you can add products from your showcase to a shopping cart icon that appears for viewers. You can talk about the products in real-time and even "pin" one to the screen to highlight it.

Method 3: The Universal "Link in Bio"

What if you don't qualify for TikTok Shop or want to direct people to your own website, Shopify store, blog, or Amazon Storefront? The classic "website" link in your profile is the answer. It’s a versatile tool for any brand or creator.

Step 1: Make Sure You Can Add a Link

To add a clickable website link to your profile, you need a Business Account. If you have a Personal Account, the option usually appears after you reach 1,000 followers, but switching to a Business Account gives you immediate access to this feature, plus analytics tools. The switch is free and simple:

1. Go to Settings and privacy.
2. Tap Account.
3. Choose Switch to Business Account and follow the prompts.

Step 2: Add Your URL in "Edit Profile"

Once you have a Business Account, the rest is easy:

1. Go to your profile page and tap Edit profile.
2. You will see a field labeled Website.
3. Paste your desired URL into this field and tap Save.

Your clickable link will now appear right below your bio.

Best Practices for Your Link in Bio

Just having a link isn’t enough, you need to direct people to it effectively.

• Use a "Link Aggregator" Service: You only get one link. Services like Linktree, Beacons, or Later's link-in-bio tool allow you to create a simple landing page that houses multiple links. This is perfect for linking to your website, your latest YouTube video, your affiliate links, and your other social profiles all at once.
• Consistent Calls to Action (CTAs): Don't assume people will find the link. Your videos need to actively tell your audience what to do. Verbally say, "You can grab this from the link in my bio," and use on-screen text overlays with arrows pointing towards your profile name that say "Link in Bio for details!"
• Create Custom Short Links: Use a tool like Bitly to create a shorter, cleaner, and sometimes branded link for your bio. This looks more professional than a long, messy URL with tracking codes.

Final Thoughts

Whether you're selling your own products, promoting items as an affiliate, or driving traffic to your website, adding a shop link on TikTok is a direct path to monetizing your presence. Each method - Seller Center, affiliate program, and link in bio - offers a unique way to bridge the gap between content and commerce, enabling you to build a career on the platform.

To make any of these shopping features work, you need a steady stream of engaging content that keeps your audience's attention and directs them to your links. Consistent planning and scheduling are vital. This is where we built Postbase to simplify your workflow. I designed our visual content calendar to help you map out your TikTok videos weeks ahead, ensuring you always have fresh content ready to promote your products. By using our platform to schedule your content reliably, you spend less time wrestling with posting schedules and more time creating videos that actually connect with your audience and drive sales.