How to Add a Ticket Link to a Facebook Event

Selling tickets to your event should be simple, and adding a ticket link directly to your Facebook Event page is the fastest way to turn interest into action. Instead of making potential attendees hunt for your sales page, you can place a prominent Get Tickets button front and center. This article provides a clear, step-by-step guide to adding that link, along with strategies to promote your event and maximize sales once it's set up.

First Things First: Why the Ticket Link Matters So Much

While you could just drop a link in the event description and call it a day, using Facebook's dedicated "Tickets" feature transforms your event page from a simple informational flyer into a direct sales channel. Doing so offers three significant advantages:

• A Clear Call-to-Action (CTA): Facebook replaces the standard external link with a bold, eye-catching "Get Tickets" button. This button is brightly colored and placed just below the event banner, making it impossible to miss. It removes any guesswork for users and immediately directs them to the one action you want them to take.
• Reduced Friction for Buyers: In marketing, "friction" refers to any step that makes it harder for a customer to complete a purchase. Making users search your website, hunt through your description for a link, or leave Facebook to Google your event name is all friction. A dedicated ticket button reduces the process to a single click, capturing impulse buys and converting attendees while their interest is at its peak.
• Mobile Optimization: The majority of Facebook users browse on their phones. The "Get Tickets" button is perfectly optimized for mobile screens, making it easy to tap with a thumb. Trying to copy and paste a long URL from an event description on a mobile device is clumsy and drives potential buyers away.

In short, using the official ticket link feature is less about just providing information and more about creating a seamless path from discovery to purchase.

How to Add a Ticket Link To a New Facebook Event: A Step-by-Step Guide

Adding your ticketing link is a standard part of the event creation process. Facebook prompts you for it, but knowing exactly where to find it and what to do is important for getting it right the first time. Follow these steps when creating your event from your Facebook Page.

Step 1: Start Creating Your Event

From your Facebook Page, click the "Create Event" button. You’ll be prompted to choose between an Online event or an In-Person event. Select the option that fits your needs.

Next, begin filling out the essential information:

• Event Name: Make it clear, compelling, and descriptive. Instead of "Spring Workshop," try "Intro to Pottery: Wheel Throwing Workshop."
• Date and Time: Set the start and end dates and times. Double-check these for accuracy!
• Location (for in-person events): Add a specific address. Facebook will integrate this with a map, making it easy for attendees to get directions.
• Description: This is your chance to sell the experience. What can attendees expect? Who are the speakers or performers? What makes this a must-attend event? Be engaging and provide all the details people will ask about.
• Category: Choose a category from the dropdown menu that best fits your event (e.g., Music, Theatre, Festival).

Step 2: Find the "Add an event link" Section

As you scroll down the event creation form, you'll see a section for adding an external link. Facebook often phrases this in a few different ways, but you are looking for a field labeled "Event Link", "Website", or "Tickets URL". This is where you will place your designated ticketing URL.

This is distinct from simply adding a website for general information. When you use this specific field, Facebook automatically generates the "Get Tickets" call-to-action button on your published event page.

Step 3: Paste Your Ticketing Platform URL

Grab the link from your ticketing provider (like Eventbrite, Ticketmaster, Universe, or even your own website’s sales page) and paste it directly into this field. It's best to use the direct link to the specific event page, not the homepage of the ticketing site.

Pro Tip: Use a URL shortener like Bitly to create a clean, custom, and trackable link. For example, instead of `www.eventbrite.com/e/893yhwfdu4hfi4jbfijew...`, you can use `bit.ly/PotterySpring24`. This looks more professional and allows you to track clicks specifically from your Facebook Event page, giving you valuable data on your marketing efforts.

Step 4: Publish and Review

Once you’ve filled out all the necessary fields, added compelling event creative (a great cover photo or video is non-negotiable), and pasted your ticket link, click "Publish Event."

Immediately after it publishes, visit the live event page to confirm everything looks correct. The most important thing to check is that the "Get Tickets" button is present and links to the correct URL. Click it yourself to test the user experience and make sure there are no broken links.

Oops, I Already Created the Event! How to Add the Link Now

If you've already created your event and forgot to add the link, don't worry. You can easily edit it at any time. This is also useful if your ticket link changes or wasn't available when you first set up the page.

1. Navigate to your Facebook Page.
2. On the left-hand menu, click on the "Events" tab.
3. Find your event in the list or calendar view and click on it to open the event page.
4. Near the top, typically next to the event banner, you’ll see an "Edit" button. Click it.
5. This will reopen the event creation form you used before. Scroll down to find the same "Event Link" or "Tickets URL" field.
6. Paste your desired URL into the field, click "Update," and your event page will refresh with the new "Get Tickets" button.

Beyond the Button: Strategies to Genuinely Drive Ticket Sales

Simply adding the ticket link is only the first part of the process. The real work is in creating buzz and consistently driving people to that event page. Here are some actionable strategies to turn your Facebook Event into a powerful sales funnel.

1. Pin the Event Announcement to Your Page Feed

Once your event is created, share it on your Facebook Page's main feed with an enthusiastic announcement. Then, "pin" that post to the top of your page. This makes it the very first thing visitors see when they land on your profile, maximizing its visibility.

2. Tease Content in the Event's "Discussion" Tab

The "Discussion" section of your event page acts like a mini-feed just for attendees and interested people. Use it! Every time you post here, everyone who has responded "Going" or "Interested" receives a notification. This is a powerful and free way to stay top-of-mind.

Post things like:

• Behind-the-scenes photos or videos: Show the venue, introduce speakers, or give a sneak peek of what you're creating.
• Q&As with hosts or performers: Engage your audience and let them get to know the stars of your event.
• Countdowns and reminders: "Only one week left for Early Bird tickets! Get yours now!" followed by the direct link.
• Questions for your audience: "What song are you most excited to hear?" or "What topic are you hoping we'll cover in the workshop?"

3. Use Co-Hosts Strategically

Are you partnering with another organization, a venue, a speaker, or a musician? Add them as a co-host to the event. When they accept the invitation, the event automatically appears on their Facebook Page and in their followers' feeds. This is an incredibly effective way to tap into new, relevant audiences organically, effectively multiplying your reach without spending a dime on ads.

4. Leverage Short-Form Video

Create Instagram Reels or Facebook Stories to promote the event and be sure to share them directly to your Facebook Page. Use trending audio mixed with visuals from past events or short interviews with panelists. In your video's caption or on-screen text, always include a clear call-to-action: "Get tickets for our Spring event! Link in bio" or, better yet, share the video to your event page and direct viewers there.

5. Run a Retargeting Ad Campaign

This is a more advanced but highly effective technique. In Facebook Ads Manager, you can create a custom audience made up of people who have interacted with your event page (e.g., anyone who responded "Interested" but hasn't bought a ticket). These individuals have already raised their hand, they are a warm audience. A small budget behind an ad that reminds them about the upcoming event and includes the ticket link can be the final push they need to convert.

Final Thoughts

Placing an official ticket link transforms your Facebook Event from a simple calendar reminder into an efficient sales tool. Following the steps to add the link is straightforward, but maximizing its potential comes down to keeping the conversation going and constantly giving people a reason to visit and click that "Get Tickets" button.

Organizing a great social media campaign around your event requires planning and staying consistent. Here at Postbase, we built our visual calendar to make mapping out that content easy. You can plan and schedule weeks of promotional posts - from Reels and Stories to regular updates on your page - all in one place. By seeing your entire promotion schedule at a glance, you can ensure you're building consistent buzz that drives followers directly to your event page, right where they can buy tickets.